Your local Target store is about to look a lot different inside. Many kids' departments that were formerly divided into boys' and girls' sections, like bedding, toys and entertainment, will no longer be broken up by gender. Not only will the text on signs change to reflect this decision but also the colors of the backs of walls because the retailer never wants visitors to "feel frustrated or limited by the way things are presented," according to a company statement.
Target made the announcement after a mom's tweet quickly gained popularity.
Don't do this, @Target pic.twitter.com/cfh3cp5Nqa— Abi Bechtel (@abianne) June 1, 2015
Don't do this, @Target pic.twitter.com/cfh3cp5Nqa
"Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender," read a post on Target's corporate website. "In some cases, like apparel, where there are fit and sizing differences, it makes sense. In others, it may not." While the kids' clothing sections don't seem to be changing at the moment, the alterations to the affected sections have sparked debate among Target shoppers.
One Facebook commenter, Sherry Nash Meurer, said, "I was never asked my opinion and do not remember seeing anything from Target asking anyone of their opinions...I am offended by this, yet I really don't think I am the 'guest' that Target will listen to or hear. So sad."
Her sentiments of feeling offended were echoed by many in response to the corporate site's statement. Others simply felt removing the signage makes navigating aisles more difficult.
But another Facebook commenter, Eve Lindsay, supports the move, and even thinks the store could use additional changes in that same vein. "I also hope it expands to certain other items in the store–just yesterday we were trundling through multiple airports with my children, like a walking advert for Target. Both were wearing pajamas from the boys section (cars and monsters) and sparkly minions hoodies from the girls section, one toting a pink and purple carry-on with light-up wheels, the other waving a silver plastic magic wand. Two boys, happy and proud to wear and use what they choose, not just what was in the 'blue' aisle. Thanks for making it a little easier for our family, Target!!"
No other major retailers have followed suit at this time.
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