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Einstein Bros. Bagels Is Kicking Off the New Year With Two Breakfast Sandwiches

Einstein Bros. Bagels is kicking off the new year with two brand new breakfast sandwiches: the No Yolk and the Cheesy Wakin’ Bacon. The best part? You can get either sandwich for free when you download one of Einstein Bros. Wake-up Tones — four limited-edition, downloadable alarm tones that mimic morning breakfast sounds, like sizzling bacon and brewing coffee.

Just go to to download a tune and redeem your free sandwich. The Cheesy Wakin’ Bacon comes with either one or two cage-free eggs, thick-cut bacon, and cheddar on a six-cheese gourmet bagel, whereas the No Yolk sandwich comes with cage-free egg whites, turkey bacon, tomato, avocado, and roasted tomato spread on an ancient grain thintastic bagel.

Wake-Up Tones

So, what’s the deal with those ringtones? Well, it seems that Einstein Bros. is trying to help its customers wake up on the right side of the bed by offering four super weird — but surprisingly comforting — morning sounds, just like those you’d probably hear in your mom’s kitchen. Choose from Bacon Sizzling, Coffee Brewing, Eggs Frying, and (probably our least favorite) Rooster Crowing.

“These alarms tones offer delicious motivation to get up on the right side of the bed and set your day up for success with a nutritious breakfast, made fresh and convenient,” said Kerry Coyne, Einstein Bros. Bagels SVP of marketing, product, and R&D, in a press release.

Admit it: You’re probably sick of your current alarm clock, whether it’s your cell phone ring, your bedside radio, or the sound of your kids climbing into your bed an hour too early. And the sound of bacon frying does sound inviting — especially if it’s followed up by a free meal!


Einstein Bros. is also testing out “Wake-Cups” — protein-packed egg cups — in participating locations in Los Angeles, San Diego, California, and Dallas, Texas. Einstein Bros. Wake-Cups Options include the Turkey Bacon Egg White Wake-Cup, made with cage-free egg whites, spinach, mushrooms, and turkey bacon (12g protein; 120 calories), and the Bacon, Ham, and Cheese Wake-Cup, made with cage-free eggs, ham, and thick-cut bacon (18g protein; 180 calories).

Low-calorie and protein-packed? Sounds like a win-win to us!

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