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When Mike Rowe Saw Fake “Mud” Jeans, He Couldn’t Stay Quiet

Mike Rowe is known for speaking his mind freely and honestly, especially on topics close to his heart. So when the Dirty Jobs star spotted jeans with fake “mud” on them being sold for a whopping $425 at Nordstrom, he just couldn’t keep his mouth shut.

“The Barracuda Straight Leg Jeans aren’t pants,” Rowe wrote in a scathing Facebook post. “They’re not even fashion. They’re a costume for wealthy people who see work as ironic—not iconic.”

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After all, the product description for these jeans reads: “Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.”

Rowe does acknowledge that it’s positive to see that Nordstrom is not eliminating work-related imagery from its shelves—and the valid point that many people don’t want to wait for jeans to fade— but he thinks the actual issue here goes far beyond the actual jeans themselves, or even their high price.

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“Look again at the actual description,” he wrote. “‘Rugged Americana’ is now synonymous with a ‘caked-on, muddy coating.’ Not real mud. Fake mud. Something to foster the illusion of work. The illusion of effort. Or perhaps, for those who actually buy them, the illusion of sanity.”

You can read his entire takedown of the pants, chock full of choice words, for yourself in the post below.


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