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This ‘Magic’ $20 Serum Will Help Regrow Hair and Prevent Thinning Strands


As all too many of us know, dealing with thinning hair can be incredibly frustrating as we try every conditioner, treatment, and remedy under the sun. And although we’ve yet to find a magic potion that can fill out our strands in a flash, rave reviews for a budget-friendly hair growth serum sound pretty close. 

Fans of Pureauty Biotin Hair Growth Serum (Buy on Amazon, $19.99) have left nearly 10,000 glowing reviews for the product. One woman describes it as “magic in a bottle” while another said she doesn’t “understand this sorcery” — but is sure glad it worked! According to many of the comments, they were able to see new growth in about a month. In some cases, formerly gray strands grew back with full color, too!

Of course, there isn’t any actual witchcraft involved. Instead, Pureauty’s serum relies on natural ingredients that help protect, soothe, and restore strength to our hair and scalp. As the name implies, there is biotin — which is well known for its hair growth benefits, including helpful anti-inflammatory properties — but the product also uses glycerin, lactic acid, vitamin E, squalane, and ubiquinone (also known as coenzyme Q10 or CoQ10).

Keep reading to learn more about how those ingredients work to boost your locks!

Pureauty Biotin Hair Growth Serum

Pureauty Biotin Hair Growth Serum

Buy on Amazon ($19.99)

Why we like it:

  • All-natural ingredients like biotin, glycerin, vitamin E, and CoQ10
  • Rave reviews say it works like “magic” in just a month
  • Budget-friendly

Glycerin strengthens and prevents breakage while lactic acid gently exfoliates and smoothes out strands. Meanwhile, vitamin E is great for locking in moisture without making our scalp extra-oily, plus a rich antioxidant that wards off damage. Squalane, a natural moisturizer already found in our skin which can wane as we age, will help hydrate and strengthen, too. Studies describe the CoQ10 as “an ideal ingredient for hair care [products], providing anti-aging properties through activation of specific keratins aligned with the needs of mature hair.”

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This all mixes together to give your locks an extra healthy boost of hair-growing goodness! Several other reviews on Amazon compared Pureauty’s serum to Rogaine, but praised the serum as a cheaper, all natural, and equally effective alternative to the popular hair growth brand.

If you’re struggling with thinning strands, this just might be the “magic” answer you’ve been waiting for!

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