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The Best Things to Buy During Sephora’s Big Beauty Insider Sale

Get these while the getting's good.


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Beauty product junkies, rejoice! It’s the most wonderful time of the year — the semi-annual Sephora sale!

Twice a year, Sephora rewards its most loyal customers by offering big discounts on everything in the store (online too, naturally — and thank goodness, since that’s the only way we can shop right now). If you’re a member of Sephora’s loyalty program, you’ll get up to 20 percent off on everything in your online cart, from now through at least April 27.

Here’s how it works: Beauty Insiders (the basic level of their loyalty program) get 10 percent off until April 27. VIB’s (members who’ve spent a certain amount throughout the previous year) get 15 percent off until April 29. Rouge Members, the most elite level of high-spenders, get 20 percent off until May 1. Not a member? You can join today and get in on the savings at the Beauty Insider level.

We’ve rounded up some of our favorite products — from splurges to bargains, skincare to lipstick — that we think you’ll love. This Sephora sale won’t happen again until the holidays, so stock up now, and when the quarantine is finally lifted, you’ll be ready to hit the town, looking like a million dollars. Keep scrolling to shop Woman’s World’s picks for the best things to buy during the Sephora sale!

1. Best Anti-Aging Skincare


Drunk Elephant A-Passioni Retinol Cream

Where to buy: $74, Sephora

People rave about Drunk Elephant products but are sometimes scared off by the price, so a Sephora sale is the perfect time to try them! This retinol cream goes to work on fine lines, wrinkles, and sun damage, helping to fade dark spots and even out skin tone while restoring a youthful glow.

2. Best Moisturizer


Crème de la Mer Moisturizer

Where to buy: $180, Sephora

This legendary cream is known for being beloved by celebs (as well as its steep price tag). Is it worth the hype? We think so. Infused with antioxidants and free of parabens, phthalates, and other scary ingredients, you might just be spoiled for other moisturizers after trying this one!

3. Best Night Serum


Sunday Riley Luna Retinol Sleeping Night Oil

Where to buy: $105, Sephora

This retinol oil has a distinctive herbal smell that we’ve grown to associate with bedtime. You’ll love the ritual of rubbing it into your face at night (the blue disappears and becomes invisible), and you’ll especially love waking up looking visibly younger, with plumper skin.

4. Best Eye Cream


Kiehl’s Creamy Eye Treatment with Avocado

Where to buy: $32, Sephora

This gentle, buttery eye cream melts into your delicate under-eye skin and won’t run all over your face. Apply it in the morning and let it soak in and fade those fine lines and crow’s feet!

5. Best Lipstick


Dior Lip Glow

Where to buy: $34, Sephora

Our director of operations, and resident makeup guru, Vicki, loves this lip gloss and thinks you will, too. “Dior Lip Glow was given to me as a bridesmaid gift, and I’ve bought three more tubes since. It’s the perfect shade to give your lips a little color!”

6. Best Primer


Too Faced Shadow Insurance

Where to buy: $22, Sephora

This eye shadow primer is another Vicki fave! “Shadow Insurance guarantees your eyeshadow will stay on all day. I apply it at 7 am, and when I get home from work I still have my eyes done up!”

7. Best Foundation


Estée Lauder Double Wear Stay-in-Place Foundation

Where to buy: $43, Sephora

A perennial Allure Best-of-Beauty winner, this 24-hour liquid foundation offers a natural, matte finish that can be light, or layered on for more coverage. Look flawless with this favorite!

8. Best Eyeshadow


Urban Decay Naked3 Palette

Where to buy: $54, Sephora

With a dozen shades of subtly sparkly rose gold and nudes, plus some deeper hues for definition, this might be the only eye shadow palette you ever need. This is definitely one you want to snap up on sale!

9. Best Eyeliner


Stila Stay All Day Waterproof Liquid Eye Liner

Where to buy: $22, Sephora

Achieve the perfect cat-eye with this sleek liquid liner, beloved by makeup artists for its smooth-gliding application and stay-put power. It doesn’t feather or run, and lets you make a thin line or a bold stroke with equal ease. Plus, the price is right!

10. Best Mascara


Milk Kush High Volume Mascara

Where to buy: $24, Sephora

This mascara, infused with hemp-derived cannabis seed oil, actually hydrates your lashes to make them healthier. The result is a clump-free, high-volume, pure black mascara that will never look spidery or sparse.

11. Best Makeup Remover


Farmacy Green Clean Makeup Removing Cleansing Balm

Where to buy: $34, Sephora

Green Clean is the best makeup remover I have ever used,” says Vicki, who picked it as her number one Sephora must-have. “It gets off even waterproof mascara and eyeliner.” Trust Vicki — we do!

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