There’s no shortage of incredible beauty products out there for women over 50 — no matter your skin’s tone, type, or texture, there are tons of foundations, primers, under-eye concealers, and more that will help you put your best face forward. But if you think your makeup application ends at your neckline, think again. Body makeup is a growing trend that will help you to conceal and cover everything from minor skin imperfections and age spots to wrinkles and varicose veins. Keep reading to find out which kind you need to buy to suit the area you're looking to cover — and where to find it!
What is body makeup?
Simply put, body makeup is any product that's designed for body parts other than your face, such as your arms, legs, hands, chest, and feet: Think foundations that will create an even skin tone from head to toe or body oils that will finish you off with bit of glow for a big night out. It's a secret that celebrities and models alike have been in on for decades, with body makeup being used on the red carpet and the runway to create a smooth, flawless appearance as your favorite famous faces pose for the cameras.
Thanks to stars such as Rihanna and Kim Kardashian West (who suffers from psoriasis), both of whom recently launched their own body makeup product lines for Fenty Beauty and KKW Beauty, respectively, it's also a trick that women of all ages are catching on to: Kardashian West even uses it on her grandmother, MJ!
How is body makeup different from face makeup?
We know what you're thinking: "Why do I need separate makeup for my body and my face?" The difference is all in the consistency. Face makeup is usually far more sheer and easily buildable. Body makeup, on the other hand, can be thicker and more pigmented, since skin here is generally thicker and less sensitive overall.
Ideally, your body makeup also won’t transfer onto your clothes, though you’ll want to test it out before wearing it against delicate, dry-clean only fabrics or light colors — especially when it comes to body heat and sweat, which can happen unexpectedly for older women (thanks, menopause!).
How to Choose the Best Body Makeup
If you’re looking at body concealers or foundation, you’ll want to take the same approach that you would with facial makeup — go by your skin tone. A good general rule is that if your skin has pink undertones, you should look for shades with names like ecru, beige, or cream. If you’ve got golden undertones, try shades with names like look for ivory, buff, or tan.
For body highlighters with a subtle sheen, champagne is universally flattering on most skin tones, and when it comes to body bronzers, you’ll want to stick to shades that mimic your skin after a day or two at the beach (no darker — trust us).
No matter what it is you're looking to cover up or accentuate, we've found the best of the best as far as body makeup goes. Keep scrolling for Woman's World's picks for the best body makeup products for women over 50.
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