Food & Recipes

M&M’s Needs Your Help Picking the Perfect New Flavor


Fans of M&M’s, prepare for the toughest candy choice you’ll ever make: The beloved brand just announced three new flavors — but only one will be allowed to stay on shelves. And it’s all up to all you devoted consumers to decide which flavor makes the cut. (No pressure or anything!)

The candy company is rolling out the three tasty flavors — Crunchy Espresso, Crunchy Raspberry, and Crunchy Mint — as part of its new Flavor Vote campaign. All three new flavors are made of dark chocolate and covered in crispy shells. The Crunchy Raspberry flavor features a regular rice crisp center, but the Crunchy Mint and Crunchy Espresso flavors boast a cocoa rice crisp center.

The three varieties are available on select shelves at the moment, but they’ll all be available nationwide by April 1. After you taste them, you have the chance to vote for your favorite flavor until May 25. Fortunately, that sounds like more than enough time to try all three selections — and who doesn’t love an excuse to sample different kinds of sweets?

When you’re ready to cast your vote for your favorite flavor, there’s a few different ways you can do it: Visit the voting page on the website and send in a selfie with stickers representing your choice, or you can also use Twitter and hashtag #VoteCrunchyEspresso, #VoteCrunchyRaspberry, or #VoteCrunchyMint to vote your favorite option. You can also text the word “VOTE” to 84444 to send in your pick.

The winning flavor will be announced in August, and it’ll be in stores nationwide for an 18-month period after that.

Which flavor are you most excited to try?

Next, check out some seriously delicious and decadent pies in the video below:


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