Applying make-up can be simple thanks to the growing rise in older "granpreneur" beauty bloggers. Look Fabulous Forever was set up in 2013 by Tricia Cusden, now 70, and she’s aiming to provide over 50s with tips and products suitable for aging skin.
The internet seems to be a place full of young beauty bloggers looking to offer fellow women make-up guidance, but it seemed the older generations often got left out of the online beauty scene, which is what Look Fabulous Forever have aimed to tackle.
Tricia found that suggestions from the younger community simply weren’t suitable for mature skin types. She wanted to come up with a platform that could inspire people to feel better about applying and confidently wearing make-up.
Inspired to start this as a political act, Tricia revealed in her book Living the Life More Fabulous ($17.64, Amazon) that she was shocked when Dior announced that they appointed a 25-year-old celebrity as their spokesperson for their new anti-aging products. The outrage should have been loud, but hardly anyone batted an eyelid. The industry language of “anti-aging” is profoundly insulting. Adding that phrase to any product tells me, as a woman who is 70, that I must do everything in my power to stop this natural process.”
Now, four years later, Tricia's brand's most popular video advising how to define your eyes and lips for over 60’s exceeds 2 million views. Her YouTube channel has over 25 thousand subscribers with over 100 uploaded video tutorials. They also have a blog on their website which is regularly updated and mostly focuses on beauty guidance however, also shares life direction and personal experiences from Ambassadors part of Look Fabulous Forever. Check out some of her top beauty tips below.
Without fail, cleanse and then apply a moisturizer (preferably with an SPF of 30) every day. Use a mild exfoliator regularly to get rid of dead skin cells, and apply a moisturizing mask weekly to combat any increased dryness.
Create an even texture.
Don't buy the "less is more" tactics of young beauty editors by choosing only to wear a restricted palette of muted tones (what is often hyped as the "no-makeup makeup look"). After menopause, you will need to unify the skin tone by using a good base foundation. Apply with a brush and buff into the skin to create an even texture. At the very least apply a beauty balm on top of your moisturizer to help your face to look more even in tone.
Use matte shadows.
Eyelids may have lost their smooth surface, so avoid lots of glitter or shine on the eyelids. Choose matte shadows so that they shape your eyes and add color and definition without drawing attention to any crepiness.
Define the eyes.
Always wear mascara to bring some definition to the eyes. And make sure that your brows are groomed and have sufficient shape and color to frame your face and eyes.
This article originally appeared on our sister site, Yours.