The parking restrictions at the Lindo Wing are already in place, the world’s media members are starting to set up outside St. Mary’s Hospital in Paddington, and the name game rumor mill is in full swing. The countdown for the arrival of the Duke and Duchess of Cambridge’s third child is very much on, with Kate and William’s new addition reportedly due in a matter of days.
Once the baby has arrived, like the births of Prince George in 2013 and Princess Charlotte in 2015, the little boy or girl’s first public appearance with their mother and father will follow shortly after, on the steps of the Lindo Wing. And while (Prince William’s hints aside) we can’t do anything other than speculate about the newborn’s name, we can say for certain that they’ll be cozily wrapped up in a white blanket from GH Hurt & Son.
The Nottingham-based purveyor of luxury knitted scarves and shawls has provided the royal family with baby blankets for their newborns since the birth of Prince Charles in 1948. The Prince then passed on the tradition to the next generation, when both William and Harry were introduced to the world on the hospital’s steps, swaddled in GH Hurt blankets.
William and Kate followed this tradition, with blankets from the same brand for Prince George and Princess Charlotte’s departure from the Lindo Wing. After the birth of both Cambridge children, the brand experienced a surge in demand for the blankets, which is just another example of the royals’ product pushing power. "Overnight, we have seen a dramatic increase in demand for this product from around the world," Gillian Taylor, GH Hurt’s director told The Mail at the time, describing the spike as "great news for British manufacturing, as British products are obviously in demand."
In a statement, the company said they felt "honored that William and Kate [had] chosen to use our shawls, and in doing so, [had] continued a tradition for the next generation of royals."
Will Baby No. 3 be the last one for the duke and duchess? His former butler doesn't think so. Watch the video below to find out how many children he thinks Prince William wants.
This article was written by Katie Rosseinsky. For more, check out our sister site, Grazia.