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Veteran’s Day 2023: Shop Deals From Brands Owned by or Supportive of America’s Heroes 

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Veteran’s Day is Saturday, November 11, 2023. If you’re wondering how to celebrate this year, we can help! Several brands that are either veteran-owned, supportive of veterans, or both are offering great deals on this day of honoring and remembrance. Some of the sales will even last the rest of the year!

Keep reading to find out where you can shop that will directly benefit our military, plus details about discounts being offered this Veteran’s Day and a discount on eyewear exclusive to veterans and their families that’s not limited to the holiday.

9 Brands to Shop on Veteran’s Day 2023

Shop coffee, hydration, MCT oil and more from BUBS Naturals’ Amazon Storefront

From collagen to MCT Oil Powder, coffee, and more, BUBS Naturals is a brand trusted by professional athletes, top performers, rabble-rousers, and Navy SEALs. The company typically donates 10% of their daily profits to charities that support veterans. But on Veteran’s Day, the brand will be donating 100% of all proceeds to the Glen Doherty Foundation in honor of the late Glen ‘BUB’ Doherty, who was heroically killed in the Benghazi attack in Libya in 2012 (BUBS is named after his call sign).

Shop women’s shapewear, bras, leggings and more

  • Free shipping on $40+ & always free returns
  • 20% OFF purchases of $119 or more November 10-12, 2023 at 11:59 PM EST
  • 25% OFF sitewide + Extra 5% OFF for VIP email list members November 17- 23, 2023 at 11:59 PM EST

Save 10% on sunglasses, eyewear, and more

Veterans and their families have access to an exclusive 10% discount on all eyewear purchases on Veteran’s Day and every day.

Buy from American Blossom Linens

This durable, eco-friendly bedding is made in the USA using 100% USA Cotton grown in West Texas. For over 115 years, American Blossom Linens have been responsibly crafted by manufacturing families in Thomaston, Georgia. On Veteran’s Day, 5% off all sales will be donated to Soldiers’ Angels, a non-profit that provides aid, comfort, and resources to the military and veteran community through food assistance, support to Veteran patients, care packages to those deployed, caregiver support, community support to those connected to military, disaster relief, and more.

Shop R. Riveter and save 20% with code

Founded by military wives Lisa Bradley & Cameron Cruse, R. Riveter is a brand that ensures military spouses have a way to support their families no matter where they are stationed. Every item produced by the company is handcrafted by a “Riveter” spouse in the U.S., including handbags to accessories to home items. Woman’s World readers can save 20% off anything on the site (excluding Heirloom & Signature collections) exclusively with code WOMANSWORLD20.

Save 20% November 11 through the end of the year at Protekt

Veteran co-founders Tim Duba & Andrew Powch bring us Protekt, which offers hardworking supplements like liquid electrolytes, sunscreen, and more. The brand is passionate about making products that are athlete-created, scientifically backed, and tested in the most extreme conditions – surfing, hunting, working out, and beyond. Give them a try with a 60-day guarantee and 20% off starting Veteran’s Day!

Starting on November 11th, Big Island Coffee Roasters, Hawaii’s most awarded craft coffee roaster, will be offering Veterans and First Responders who register with 15% off for the remainder of the month.

Veteran-owned business Teak & Twine offers gift boxes for corporate giving and will donate 10% of their online sales during Veteran’s Day weekend to America’s Vet Dogs.

Spouse-ly, the Etsy for military and first responder-owned businesses, is teamed up with U.S.VETS, the leading nonprofit working to end veteran homelessness, for a campaign called Make Camo Your Cause. For every Camo item purchased from, proceeds will be donated to U.S.VETS now through the end of November.”

Looking for even more deals this Veteran’s Day? DealAid offers a free Chrome extension that helps veterans and military members automatically finds military-only discounts.

Want more stories about veterans? Keep reading!

All the Restaurants Offering Free Meals on Veterans Day

Brad Paisley Has Something to Say to Military Families

Veterans Find Healing With Hero Pups

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