Ulta Beauty World Sold Out in Minutes—But Here’s How You Can Still Score Tickets (Plus More Beauty Events to Try!)
Didn’t score Ulta Beauty World tickets? Here’s how to snag a spot—and more beauty events to try!
For Ulta Beauty fans who can’t get enough of endless aisles of makeup and haircare must-haves, the retailer has planned the event of the year. Ulta Beauty World invites makeup aficionados and newcomers to immerse themselves in a full day of all things beauty. But tickets for this year’s event in Orlando, Florida, sold out almost instantly thanks to sky-high demand from beauty lovers. The good news? We found additional events you can still get tickets for. Read on for all the details!
What is Ulta Beauty World?
Ulta Beauty World is the place to be if you enjoy makeup, skincare, haircare and more. According to the event site, Ulta Beauty World is “an immersive beauty experience like no other! Connect with brands you love, explore exclusive experiences and discover what makes beauty feel truly special.”
The experience first launched in 2025, held at the Henry B. González Convention Center in San Antonio, Texas. Anad after its massive success, the retailer decided to launch a second round later this year.
What happens at Ulta Beauty World?
Ulta Beauty World includes the Ulta Beauty World Expo—a one-day, all-inclusive experience featuring more than 200 beauty brand partners, an Ulta Beauty Booth with hair and makeup services, photo ops and ear piercings, a live DJ, food and drinks, swag bags valued at over $2,000, plus more surprises.
Ticket prices for each event vary. Expo tickets are $160 plus a $5 processing fee; Masterclass tickets are $75 with a $5 fee; the bundle (which offers access to the Expo and the Masterclass) tickets are $199 plus a $5 fee.
There is also the option of attending an Ulta Beauty World Masterclass, “an exclusive, hands-on learning session led by top industry experts and brand founders.” The masterclass will include tips from insiders, pro techniques and personalized guidance. With each masterclass, experts will teach practical skills to elevate your beauty routine and attendees will receive product recommendations. Experts currently include Jonathan Van Ness, founder of JVN, and Donni Davy, founder of Half Magic.
When and where is Ulta Beauty World?
The events at Ulta Beauty World take place over a two-day period on April 15 and 16 at the Orange County Convention Center in Orlando, Florida.
Missed out on the tickets? You might still get in!
Ulta Beauty World tickets sold out almost instantly once they went live. But you may still be able to get your hands on some: Ulta Beauty has promised more tickets, sharing in a post earlier today: “Missed ‘em? Don’t worry, there will be chances to win 🎟️ Stay tuned!” Be sure to keep an eye on their socials, where more tickets could be released, and sign up for email alerts to be the first to know about ticket drops
Events like Ulta Beauty World
Ulta Beauty World isn’t the only massive beauty experience happening in 2026. There are several other major beauty events you can attend this year:
• The Makeup Show (New York City, May 3 and 4). Connect with beauty professionals from around the world, score tips and shop top brands. Tickets start at $54!
• Beautycon: The beloved festival is set to return in 2026 after taking two years off. No dates or location for this experience has been announced, so keep an eye out for those tickets!
How to find similar beauty events near you
• Check event platforms. Visit sites like Eventbrite and Meetup and search for beauty expos, pop ups and masterclasses in your city.
• Ask local salons and boutiques. Many host free or inexpensive demo days, product launches and community events.
• Follow brands and retailers. Chain stores like Sephora often host in-store events, announcing them on social media and to email subscribers.
Tip: Even if you can’t attend, many of these event organizers will share live streams or highlights on social media so you can get inspiration from home!
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