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For Women 45+, Skincare-Infused Makeup Is 2023’s Biggest Beauty Trend — Here’s Why (And What To Buy)

Turn back the clock for under $10.

If you’re searching for the latest beauty trends, look no further than social media. From “natural botox” to slugging, a solution for woes like wrinkles and thinning eyebrows is only a click away. Currently, makeup that contains hyaluronic acid is a favorite among women — and that makes sense. These beauty products nourish the skin and instantly add a youthful glow. In addition to their beauty-enhancing benefits, they’re often budget-friendly, costing as little as $10 or less. The challenge, of course, is finding the ones that work (versus the ones that are all hype). To help you sort through it all, we chose our favorites and listed them below. So here are our favorite beauty products for mature skin.

To fill in sparse brow spots: Gel

Helping brows look fuller in a flash and grow in thicker over time is as easy as brushing them with Wet N Wild Boost Me Up Brow & Lash Serum (Buy from Target, $5.49). The clear brow gel bulks up hairs to “fill in” bald patches for a thicker appearance, while its blend of biotin and castor oil encourages growth by helping to boost circulation to follicles.

To lift features: Balm

The shimmery glow of Pacifica Cherry Shimmer Vegan Care Balm With Peptides (Buy from iHerb, $6.85), a pink cheek balm, draws focus up for an instant facelift effect. Additionally, amino acids in the balm spur elastin production so skin tightens with repeat use.

To diminish fine lines: Skin tint

Neutrogena Hydro Boost Hydrating Tint (Buy from Walmart, starting at $9.72) not only blurs fine lines with its silky texture and light tint, but it’s also infused with hyaluronic acid. The latter holds 1,000 times its weight in water. It also plumps skin to “iron out” creases for an instantly smoother-looking complexion. Better still, the acid promotes skin-firming collagen production for a complexion that stays smooth long-term.

To thicken eye lashes: Mascara

The lightweight yet buildable formulation of Maybelline Green Edition Mega Mousse Mascara (Buy from Amazon, $7.95) gives sparse lashes instant volume and dimension, and thanks to its shea butter, also helps lashes grow in thicker. That’s because the butter’s oleic acid helps hairs complete their growth cycle for thicker, longer lashes over time.

To even out skin tone: Primer

A gel makeup primer, e.l.f. Cosmetics Power Grip Primer + Niacinamide Mini (Buy from, $10) blurs skin flaws and discoloration by creating a smooth canvas that makes it easier to achieve full, even coverage from foundation or skin tint. What’s more? Its niacinamide limits the overproduction of skin’s pigment to even out skin tone and color with continued use.

A version of this article originally appeared in our print magazine, Woman’s World.

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