Pour Yourself a Cup of Ambition! Dolly Parton Launches a Coffee Line That’ll Keep You Working ‘9 to 5’
Spending '9 to 5' working hard to make a living? Get through it by checking out Dolly Parton's new coffee line
Key Takeaways
AI-generated summary reviewed by our editorial team.- Try Dolly Parton's Cup of Ambition: available in light, medium, and dark roasts.
- The coffee will soon be available as ground coffee and K‑cups for home brewing.
- See a first peek June 24, 2026 at Dolly’s Travel Stop; nationwide date TBD.
Dolly Parton knows what it’s like to spend day and night working hard at a dream and while it’s the passion that lights that fire, everyone needs a little something extra to get them through the “9 to 5.” That’s why the country legend is releasing her very own coffee line called Cup of Ambition inspired by the hit song.
A press release explains a little bit about the idea behind the coffee line. “Created to capture the warmth, energy, and Southern hospitality Dolly is known for, Cup of Ambition brings Dolly’s signature personality and charm together with Community Coffee’s rich tradition of premium coffee craftsmanship.”
Learn more about the delicious brew that will soon become your go-to morning boost and why Dolly decided to launch the line.
Everything to know about Dolly’s coffee line

Cleverly titled Cup of Ambition after a line in Parton’s famous song, “9 to 5,” the singer is launching a new line of Joe in partnership with the brand, Community Coffee. The founding family of the coffee brand, the Saurage’s, worked with Parton to create a range of roasts—light, medium and dark—for folks who enjoy different flavor profiles and levels of caffeine.
Dolly shared a little background about why she decided to create this line of coffee and how her iconic song served as inspiration for the name.
“I’ve spent a lifetime workin’ 9 to 5, 5 to 9, and every hour in between!” Parton explained. “It takes a lot of energy to pursue your passion and navigate each day. That’s why I wanted to make a coffee that works just as hard. You know, I begin each morning with a head full of dreams, a notepad full of ideas, and a cup or two of coffee,” says Dolly. “Whether you’re chasing dreams, tackling that to-do list, or just enjoying a quiet morning at home, I hope it brings a smile with every sip.”
As for the family behind the brand, they are just as thrilled about having Dolly’s name and brand on their coffee. Not only do they have similar values, but both Dolly and the Saurage’s know what hard work means and they want their coffee to represent that.
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