Classic TV

The 51 Most Iconic 1960s TV Shows Captured On Their Unforgettable ‘TV Guide’ Covers

From ‘Andy Griffith’ to ‘Bewitched,’ see how the household favorite magazine celebrated TV classic

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It’s hard to believe that before TV Guide became a household staple, there was actually no centralized way to know exactly what was on the air. In the early 1950s, as televisions started showing  up in more and more homes, the need for some kind of comprehensive guide to what was being broadcast on TV became obvious.

This is where Walter Annenberg, the media mogul behind Triangle Publications, entered the picture. In 1953, he had a eureka moment: Why not create a national magazine that would tell viewers what’s on, when it’s on and include some articles about the stars they loved? It was revolutionary at the time.

On April 3 of that year, issue #1 of TV Guide hit the stands. And guess who graced the first cover? Baby Desi Arnaz Jr., the newborn son of Lucille Ball and Desi Arnaz. That was a masterstroke considering that I Love Lucy was the show at the time, and featuring their baby was like printing money.

I LOVE LUCY, top insert: Lucille Ball; bottom: Desiderio Alberto Arnaz IV (aka Desi Arnaz Jr.), TV GUIDE cover, April 3-9, 1953.
I Love Lucy, top insert: Lucille Ball; bottom: Desiderio Alberto Arnaz IV (aka Desi Arnaz Jr.), TV GUIDE cover, April 3-9, 1953. TV Guide/courtesy Everett CollectionTV Guide/courtesy Everett Collection

Other shows airing in 1953 include The Adventures of Ozzie and Harriet, The Ed Sullivan ShowSid Caesar’s Your Show of ShowsDean Martin and Jerry Lewis on The Colgate Comedy Hour, The Jackie Gleason Show (which included skits of The Honeymooners),  DragnetThe Lone Ranger, Adventures of Superman and classic anthology shows like Kraft Television Theatre and Studio One.

TV Guide covers featuring, left to right, Martin & Lewis, Adventures of Superman and The Ed Sullivan Show.
TV Guide covers featuring, left to right, Martin & Lewis, Adventures of Superman and The Ed Sullivan Show.TV Guide/courtesy Everett Collection

A Smash Hit: everyone needed a ‘TV Guide’

It didn’t take long for TV Guide to become a massive hit, and it’s not at all surprising when you consider that in a pre-internet, pre-cable world, having a weekly digest that listed everything on the three major networks (CBS, NBC and ABC) was essential.

But it wasn’t just the listings that made people buy it week after week—it was the cover stories and in-depth features. Over the years, stars like Mary Tyler Moore, Johnny Carson, or Farrah Fawcett weren’t just TV personalities—they became household names, partly because of TV Guide covers. The magazine even had the popular Close-Up features that gave special attention to major TV events, whether it was a big guest star on The Ed Sullivan Show or the premiere of a new drama.

The 1960s: the golden age of TV

Though it had its start in 1953, it wasn’t until the 1960s that TV Guide (still being published today, but with the focus on articles rather than an actual guide) found its heyday, covering many of the beloved classics of the decade that are still being enjoyed today.

These included rural comedies like  The Andy Griffith Show, creator Paul Henning’s trifecta of The Beverly Hillbillies, Petticoat Junction and Green Acres, but it was also an era where fantasy sitcoms ruled the air, among them Bewitched, Mister Ed, I Dream of Jeannie, The Munsters, My Favorite Martian, The Addams Family and The Flying Nun. And let’s not forget about Sherwood Schwartz’ Gilligan’s Island and The Brady Bunch, The Courtship of Eddie’s Father and dramas like David Janssen‘s The Fugitive, the original Star TrekMannix, Raymond Burr in Ironside and Hawaii 5-0 (“Book ’em, Dano!”

L-R: TV Guide covers featuring The Andy Griffith Show and The Beverly Hillbillies.
L-R: TV Guide covers featuring The Andy Griffith Show and The Beverly Hillbillies.L-R: TV Guide/courtesy Everett Collection

Without further ado, here’s a look at some TV highlights of the 1960s, accompanied by covers of TV Guide devoted to them. Let’s see what’s on!

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