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‘Bridgerton’ and ‘Stranger Things’ to Be Part of Netflix’s Immersive Retail Locations: Learn More

Fans are invited into the worlds of their favorite shows and movies

If you’re anywhere near Dallas, Texas, or King of Prussia, Pennsylvania, and you love Netflix as much as we do, we have some exciting news for you. These two locations will be the first to see Netflix House, a brand new venue designed to give fans in-person immersive experiences inspired by their favorite movies and shows from the streaming service. Visitors will have the opportunity to try their hand at a Squid Game competition, roam a replica of the Bridgerton set, shop exclusive themed merchandise and enjoy dining based on some of the most popular Netflix titles across the globe.

When and where will Netflix House open?

An exact date has not been announced, but fans can expect a 2025 debut for Netflix House. The Dallas Netflix House will find its home in the Galleria Dallas shopping center, and the King of Prussia location will be situated in the King of Prussia Mall shopping center. The company said it selected the Dallas and King of Prussia locations due to their busy, high foot traffic shopping centers and proximity to major cities. The experiences are set to be open year-round.

What to expect from Netflix House

Both venues will occupy former department store locations and span more than 100,000 square feet, so there will be plenty of room to explore. As soon as you step up to the storefront, the outside area will boast sculptures and a mural mash-up of beloved Netflix characters. The inside will include a variety of homages, dining establishments and stores.

“Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the Bridgerton set –– and then walking around the corner to compete in the Glass Bridge challenge from Squid Game,” the company teased. “After pretending to fight for your life, you’ve worked up an appetite and want to get a bite. You see a nearby restaurant with food inspired by Netflix shows from around the world; the meal is memorable, but you still want to buy some Stranger Things merch. Luckily, there’s a shop that sells that Hellfire Club T-shirt you’ve always wanted.”

Netflix will build on past pop-up experiences

Cast of Stranger Things

While exact details about the experiences have not yet been announced, the streamer said it plans to build on the bases of previous Netflix live experiences for Bridgerton, Money Heist, Stranger Things and Squid Game, which toured around the country, and the California-based themed eatery Netflix Bites, which served customers fare made my Netflix’s famous chefs.

The Bridgerton experience, for example, was an immersive event where guests were invited to eat, drink and dance at Queen Charlotte’s ball. A ballroom setting, actors adorned in period costumes, characters including the queen herself, theatrical and acrobatic performances, live music from the show’s soundtrack, set recreations and photo opportunities, period costumes, specialty food and drinks and more were included. Similarly, the Stranger Things experience allowed fans to take part in an original storyline that tasked them with saving the town alongside their favorite characters and explore an 80’s-themed Mix-Tape medley.

Netflix House, however, is said to be much more expansive than its predecessors as it will see many films and franchises joined under one roof. “At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings,” said Marian Lee, Netflix’s Chief Marketing Officer. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”

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