Stanley’s ‘New Year, New You’ Collection Is Here—Grab the Stunning New Colors Before They’re Gone!
Stanley’s new collection features bold colors and a leakproof tumbler—shop them exclusively at Target!
Stanley is kicking off the New Year with a burst of color! The fan-favorite brand has unveiled its ‘New Year, New You’ collection, featuring never-before-seen shades and a new leakproof tumbler design. Available exclusively at Target for a limited time, this collection is perfect for starting 2025 in style. Keep reading to learn more about the tumblers and where you can get them before they sell out!
Stanley’s ‘New Year, New You’ collection: exclusive at Target
Stanley is encouraging hydration in 2025. The brand’s latest ‘New Year, New You’ collection launched on December 15 exclusively at Target. Like any other Stanley drop, these new items are expected to fly off the shelves.
The drop includes five never-before-seen colors—Gumdrop Green, Popsicle Pink, Sour Grape, Pucker Peach and Popsicle Pink Starburst (which has silver stars all over the cup)—featured in Stanley’s new leakproof 30 oz Quencher ProTour Tumbler, 40 oz Quencher Tumbler, 64 oz Quencher Tumbler, and 24 oz IceFlow Bottle. Similar to other Stanley collections, some products are only available in select colors, while others are offered in all the new shades. The collection retails for $35-$60.
What’s new: Stanley’s leakproof ProTour tumbler
The 30-ounce stainless steel Quencher Pro Tour Tumbler—available in Gumdrop Green or Popsicle Pink—is the first to have the new leakproof Pro Tour lid. This means that in addition to keeping beverages cold for 40 hours, this Stanley cup won’t make a mess if stored in your purse or bag. To sip, simply flip up the straw. This cup retails for $35.
Stanley’s previous collabs with Target
Stanley is no stranger to popular collaborations and has worked with Target on other exclusive collections released earlier this year. In October, the brand released limited-edition tumblers with e.l.f and gravity-defying colors to celebrate the Wicked movie.
The Stanley x e.l.f collection featured a twist on the classic water bottles as the handles had a specially-made lip gloss holder. Five colors were included in the collection to match the makeup brand’s lip oil shades. These shades were Coral Fixation, Crystal Clear Night, Honey Talks, Jam Session and Red Delicious. Some of this collection is still available for store pick-up, which you can look for on Target’s website based on location.
Another hot commodity this year was the Wicked-themed Stanley collection. These tumbler colors were named Elphaba and Glinda in honor of the two main characters. They were green and pink with gold and glittery details. Currently, these are sold out at Target, but you can find other similar green or pink shades.
Fans are loving Stanley’s latest drop
Stanley is great at updating its customers and they shared the new collection on Instagram with the caption: “New Year, New You! A fresh collection of your favorite Stanley 1913 products is available now exclusively @target!” As usual, fans can’t wait to get their hands on the bright new colors.
“I’m suffering and I can’t decide which color to grab. I like lilac and pink and I can only buy 1,” one person wrote regarding color choice.
Another person was thrilled to see more purple shades with this drop. “I was so excited to see purples. I grabbed Sour Grape in 64oz and 40oz. I wish they made the ProTour in purple too.”
Many heart-eyed emojis filled the comments and several people already rushed to Target to snag their new Stanleys.
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