It’s the first Saturday in September, which can only mean one thing: It’s World Beard Day! While there’s plenty to celebrate for those with facial hair — studies hint that both sexes perceive men with beards to be older (Psychology: A Journal of Human Behavior, 1973), stronger and more dominant (Perceptual and Motor Skills, 1989) than others — beards can be just as high-maintenance as our own strands. Ask any man who has had a beard for an extended period of time, and they’ll likely tell you that the secret to keeping their beard looking its best comes down to just one product: beard oil. But not just any grooming oil will do. For countless men, Kiehl’s Nourishing Beard Oil ($27, Sephora) is king when it comes to beard upkeep.
Created by the same beauty geniuses we trust our skincare to, it’s not entirely surprising to hear that Kiehl’s has a knockout beard oil. Users claim it reigns supreme above all others thanks to its rich, earthy blend of fresh sandalwood, cedarwood, and eucalyptus essential oils, which render this lightweight product deeply hydrating.
The real star of the show, however, is pracaxi oil, a superfruit which works to soften and smooth coarse facial hair while simultaneously nourishing and exfoliating the dry, itchy skin beneath.
Men can’t seem to stop singing its praises. “I love this stuff,” one Sephora shopper wrote. “I have tried several other beard grooming products, but this is the best by far. The others have been either a lotion or paste consistency, but this oil really works the best for me. It makes my beard look awesome — moisturized and soft, but not too shiny or greasy. And it smells AMAZING.”
It’s not all about the guys, either! Wives and girlfriends are also digging this oil for their men. “If I could give Kiehl’s Beard Oil 20 stars, I would,” wrote one such woman. “My husband’s had a beautiful, reddish-brown beard for decades, but it went mostly gray … and gray whiskers are coarse, spiky, kinky, and very uncomfortable for the lady who kisses him every day. Kiehl’s Beard Oil changed the look and feel of his beard overnight. Literally. One use and it looked smooth, smelled great, and didn’t chafe my face.”
She continued: “No more chapped pink cheeks and lips for me. I want to run my fingers through it. And wow, does it smell great! Subtle and masculine—smells cedar-y but not at all perfume-y. We both simply love it.”
A beard oil beloved by the men who grow them and the women who love them for it? Sounds like the perfect World Beard Day gift to us!
Where to buy: $27, Sephora
See more of our best product recommendations. We write about products we think our readers will like. If you buy them, we get a small share of the revenue from the supplier.