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Top 5 Beauty Rules Women Over 50 Should Follow in 2023

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A new year is a chance to start fresh, develop better habits, and feel more confident than ever — which is why your beauty routine should be up to snuff. Gone are the days of powder and packing on product — 2023 is the year of “no makeup” makeup and glowy skin.

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New Year, new routine. These are the top five must-try tips for upping your confidence and revamping your look.

Moisturize, Moisturize, Moisturize

Moisturize to liven up the skin and make your base smooth for better foundation/concealer application. It’s easier to cover up imperfections on hydrated skin! Pro tip: Don’t. Forget. Your neck.

More SPF, Please

Make 2023 the year you use SPF every day (no matter how sunny or cloudy it is!). Wearing sunscreen can slow down signs of aging and prevent loss of skin elasticity. Healthy skin makes for a more confident you.

Pass on Powder

As we age, our skin becomes more dry and powder products can draw extra attention to wrinkles. When choosing a foundation, opt for a liquid formula and dare to go dewier for a more youthful look.

Blushing Beauty

Adding a little blush to your cheeks gives that complexion a youthful pop of color. Just remember, less is more! We suggest liquid blush, so you can blend out seamlessly.

Brighten Up

Highlighting your favorite features is an absolute must. Adding a little highlighter to the high points of your face (like the cheekbones) will brighten up your skin and lift the face for an effortless finish. 

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