From the Magazine

4 Easy Ways to Save Tons of Cash at the Grocery Store

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Do you feel like you’re spending an endless amount of money on groceries? Well, next time you head to the supermarket, make sure you have a few thrifty tricks up your sleeve. Read on for all-new and easy ways to save that’ll help you fill up your grocery cart for less! 

Compare prices — again!

Good news: Due to recent fierce competition, many grocery stores have lowered prices on many items, yet new research reveals that most shoppers haven’t noticed because we tend to be creatures of habit and shop at the same store

Take a second look at the new lower prices of meat, paper towels, and other goods, and you may be surprised by how much you can save.

Spend less on produce.

In a new survey, cost was the number-one factor keeping shoppers away from fruits and veggies. If high prices are making you steer clear of the produce aisle, too, then check your local dollar store: Dollar General and others have added fresh produce to their inventory for less than traditional supermarkets, and the quality is just as high.

No time for an extra trip while grocery shopping? Buy frozen and canned fruits and vegetables at the supermarket — studies prove they’re just as healthy and delicious as fresh.

Read the coupon policy.

Heads up: Stores update coupon policies every year — often to make it easier for shoppers to save even more since stores want to keep your business. For instance, did you know that some grocery stores (like Publix) accept coupons for their competitors’ BOGO (buy one get one) and “free $5 store gift card with purchase” offers? And others (such as Walmart) give you back cash if your coupon’s value exceeds a product’s total price?

Learn more by searching for “coupon policy” on a store’s website or asking the store manager.

Read reviews as you shop.

Considered trying a less expensive product but worry you’ll end up not liking it and wasting your money? You’re not alone! In a new survey, 52 percent of shoppers said they’d need to read customer reviews before they bought an item they’d never tried — and fortunately, that’s easy to do by using your smartphone to log on as you shop.

Some grocery stores such as Walmart have online reviews on their own websites. And if yours doesn’t, you can browse Amazon for reviews of products you’re curious about.

This article originally appeared in our print magazine.

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