50 Over 50 Awards: The Best Products for Women Embracing Life Over 50

As women over 50 often experience changes in their oral health, including increased sensitivity, gum health concerns, and find a greater need for effective cavity prevention, SuperMouth’s innovative products can provide the targeted care they need. Dr. Kami Hoss developed a full suite of groundbreaking products that prioritize health and safety, making them particularly beneficial for this demographic. SuperMouth’s offerings are non-toxic, free of forever chemicals, and pH balanced, featuring functional ingredients like prebiotics and vitamins K2 and D3, all proven to enhance oral health. A true innovation, this toothbrush is crafted to conform to the contours of every tooth, offering an unparalleled cleaning experience with over 10,000 bristles that clean up to 30 times better than traditional manual brushes.

This cordless water flosser makes oral hygiene super convenient, especially for women with mobility issues who may have trouble flossing in the traditional manner. It's gentle on gums, which can become more sensitive with age, and it's proven to remove up to 99.9% of plaque, which is beneficial for anyone with crowns, bridges, or any other similar dental work. Did we mention it's portable and cordless? AKA easy to use wherever you are!

I.C.O.N was Founded by Chiara Scudieri who understands hair concerns as hair care is her forte, including hair aging. The brand has been on the market for over 20 years and has revolutionized the world of hair care, achieving effectiveness with natural and ecological ingredients from sustainable resources, good for your hair and the environment. This India Bundle was formulated as an ayurvedic regimen to nourish and revive hair. Experience the ultimate in hair care!

We love this hair styling tool from Calista because it's easy to use no matter how old you are! It's perfect for all types of hairstyles and makes adding volume simple with just the touch of a button. Top-quality nylon bristles are completely heat-safe and easily glide through hair while protecting against burns or damage to deliver salon-quality results at home.

As hormonal changes during menopause can lead to hair thinning and loss, Invati offers an innovative solution designed to revitalize the scalp and promote thicker, fuller & healthier hair. Enriched with powerful botanicals and natural ingredients, Invati Ultra Advanced includes a scalp revitalizer, shampoo, conditioner, among others that work synergistically to strengthen hair from root to tip. Aveda’s Invati Ultra Advanced collection empowers individuals with confidence through healthier, fuller & thicker-looking hair. And for that, we love it all! 

As we age, our hair experiences 5 signs of aging. It loses volume, manageability, color, moisture shine. AGEbeautiful Anti-Aging color is the 1st permanent liqui-creme color developed to fight all 5 signs of aging hair. It's truly a life-saver and great to have for when you can't get an appointment at the salon! 

A hair volumizing iron is ideal for women over 50 because it adds lift and fullness to thinning hair, creating a more youthful and voluminous look. It also provides an easy, gentle way to achieve long-lasting volume without the need for heavy styling products or high heat. VOLOOM is the 1st hair volumizing iron – the patented secret weapon for eliminating flat lifeless hair. Not a curling iron and not a flat iron, this trusted tool is the answer to luscious volume that lasts 3 days or more without the damage of teasing. Its patented checkerboard-design ceramic plates are the secret to the iron's success. Used in the under-layers of hair, these special plates create hidden"volume pockets" that lift the top layers up and away from the scalp. These beveled platforms do the heavy lifting while creating the appearance of much greater volume—double or even triple the amount that lasts until your next shampoo.

The Wig Company (TWC) continues to set the standard for unbeatable prices in the world of alternative hair shopping, without ever sacrificing quality. It’s why they are so beloved by women over 50— because it’s a legacy brand they can trust. Originating as a catalog brand before the days of the internet and online shopping, TWC’s legacy spans over 60 years of innovation in wig technology, four generations of expertise, 10+ brands, and 350,000+ satisfied customers. We love the always-stylish options in the Raquel Welch (the #1 wig brand worldwide!) collection starting at just $65! 

The SolaWave Wrinkle Retreat Light Therapy Mask is a fantastic option for women over 50 because it combines advanced red light technology with convenience and targeted anti-aging benefits. Red light therapy is celebrated for boosting collagen production, improving skin elasticity, and reducing fine lines, which can help address visible signs of aging. The mask's design offers hands-free use, allowing for easy integration into a self-care routine without taking up much time. SolaWave's reputation for quality, combined with this product’s targeted functionality, makes it a top choice for achieving a youthful, radiant complexion, especially for women looking for non-invasive, effective skin rejuvenation.

Vital Neck Cream will combat the signs of aging from dryness to sagginess to crepiness to that where-did-that-come-from double chin. Its cutting-edge formula is designed to supercharge the skin’s natural resilience while providing luxurious texture, deep hydration, and an instant healthy glow. Made with next-gen technology and clean, bioactive ingredients, Vital Neck Cream is the ultimate solution for firmer, velvety soft, and radiant skin on the neck and décolleté.

A powerhouse eye cream for immediate results. Tiger Grass and Apple Stem Cells pair with Paracress extract to reduce the appearance of fine lines and diminish visible signs of aging. Conditioning Seaweed extract and Licorice Root promote brighter, plumper, more youthful looking skin.

Medical experts report that topical magnesium is the most efficient method for restoring healthy levels of this precious mineral. Reveka’s Tea Tree + Peppermint Body Bar is made with magnesium chloride from the ancient Zechstein seabed which is pure magnesium. Since it is water soluble, magnesium chloride can easily be absorbed even while you shower! This is the best way to absorb magnesium in the body, other than injectables, according to Dr. Mark Sircus, the author of Magnesium Therapy.

A simplified routine for radiant skin. Five easy-to-use, clean, and effective products help you achieve effortless beauty. It helps nourish and hydrate to restore skin's youthful appearance and these products have anti-inflammatory benefits!

This anti-aging tinted moisturizer has broad spectrum UVA/UVB and provides coverage formulated to protect against infrared radiation and blue-light pollution while leaving you with the perfect glow. It gives that no-makeup makeup look so many of us aim for! Plus, the shade is universal and matches all kinds of skin types. 

This best-selling serum has sold out on Amazon multiple times, and for good reason. Designed to target collagen loss, it’s ideal for mature skin as it visibly reduces the appearance of fine lines and wrinkles, clinically improving skin firmness by over 25% in just four weeks. The serum's unique blend of vegan collagen peptide, Nordic lingonberry water, and triple hyaluronic acid delivers an intense boost of hydration that leaves skin plumper, smoother, and revitalized. Plus, it’s fragrance-free and formulated from side-streamed raw materials, making it a gentle choice for even sensitive skin. In a self-evaluation, 100% of users noted that their skin looked visibly smoother and bouncier after only two weeks. Women over 50 can especially benefit from this firming and hydrating formula, restoring youthful bounce to the skin while also supporting sustainability with its recyclable packaging.

• Graydon Aloe Milk Cleanser
• Graydon Face Food Mineral Mist
• The Graydon Supermoon Serum
• Graydon Skin Stuff Eye + Face Cream
• Graydon Phyto Clear

This rich, plant-based Lotion Bar is perfect for women over 50 looking to keep their skin hydrated and smooth. Its nourishing blend of natural butters and oils, like shea and almond oil, helps combat dryness while providing anti-aging benefits. The convenient, plastic-free tube makes it easy to apply and ideal for travel, ensuring your skin stays moisturized wherever you go.

La Canneberge, formulated by Dr. Rachel Fidino, is a multi-purpose beauty oil made with oil extracted from seeds of 100% certified organically grown cranberries in Washington state. Rich with Vitamins A, E, and C, plus a perfect blend of omega fatty acids 3, 6, and 9, we love this serum's ability to fight acne and reduce the appearance of fine lines, wrinkles, and age spots. It's an all-in-one beauty must-have for older women! 

Co-founded by entrepreneur and wellness advocate, Martha Graeff (467k) and Harvard-trained, triple board-certified longevity expert Dr. Daniel Yadegar, Happy Aging aims to support healthy aging from within and to slow the effects of accelerated aging to help women achieve a youthful, radiant life at any age. We love this ingestible shot, which boasts a red berry flavor. The unique blend of 8 synergistic ingredients provide antioxidants to the body to help neutralize free radicals through liposomal delivery and allow women to feel their most lively! 

This menopause supplement was created to help provide you with that extra care along the journey of womanhood. Featuring a signature blend of herbs and nutrients in a comprehensive formula — find relief for night sweats and tension, and boost energy and general well-being!

Founded by Dr. Vivek Lal, double board certified M.D., physician, scientist, innovator, and entrepreneur, these physician-developed supplements are backed by rigorous science, including extensive preclinical and clinical data from lab and human trials, making them among the best on the market. Dr. Vivek coined the term "Gut-X Axis" which represents Res’ innovative approach to how their formulas communicate with the gut to influence other organs, delivering targeted benefits throughout the entire body. This Offers comprehensive respiratory support, clearing mucus, reducing coughing, and aiding with seasonal sinus and bronchial issues, while also promoting better sleep through improved breathing and enhancing gut, immune, and digestive health.

In particular, the Every Woman’s One Day Multivitamin 55+ is a daily multivitamin specifically crafted for women over 55. This supplement is expertly formulated with the ingredients needed to support you during this life stage, with essential nutrients for immune, heart, brain, bone, energy, skin, hair & breast health. Additionally, the vitamin includes complementary botanicals such as Chaste Tree, a power player in pre and post menopause.

We're passionate about this rejuvenating bundle because it's like a spa day for your skin thanks to unique support from nature’s most powerful antioxidant – astaxanthin. It also has skin essentials like vitamin C and zinc to support healthy skin tone, texture, and collagen production. and mood balance, lasting energy, and luminous skin. 

Designed for women 45+ experiencing hair thinning from menopause, these supplements are formulated with clinically tested ingredients to target root causes of thinning, such as hormones, aging, and metabolism. We're most passionate about this hair growth supplement because it's proven to improve hair growth in 3-6 months. Additionally, Nutrafol Women’s Balance is the first and only hair growth supplement with published clinical studies in menopausal women with hair thinning.

Perfect for the woman who is looking for cute and functional shoes that are putting her health first! the DIFFERENCE shoe allows wearers to run, walk, and stand the way we’re all supposed to and automatically corrects our posture without a heel. It also corrects injuries and helps with flat feet, heel spurs, shin splints, knee injuries, and lower back injuries. The shoe has even received the seal of approval from the American Podiatric Medical Association and is proven to help with diabetic neuropathy as well.

As we age, our lung capacity decreases due to factors such as the gradual decline in the strength of our respiratory muscles. The Revive Bra is designed to activate and support key muscle groups to enhance lung capacity and improve posture naturally. Forme uses muscle memory engagement and proprioception training technology to keep your shoulders back and down, training your body to stay in alignment. For a more comfortable fit, stretch the armhole a few times before wearing it. Forme is ranked in the top 20% of Inc.’s Fastest Growing Companies in America this year!

Perfect for active women over 50, the contoured shawl comfortably wraps around your shoulders and features four therapeutic heat settings to help temporarily relax tense muscles anytime. It has snap button closures that keep it in place, plus two pockets for storage — what's not to love?

Pvolve is a clinically backed fitness method that pairs low-impact functional movement (mimicking how the body moves in everyday life) with resistance-based equipment to enhance physique and improve strength, mobility, and stability. Did we mention Jennifer Aniston loves it? We love how accessible the workouts are — the equipment and classes are perfect for women of all ages and mobilities. 

Handheld stress management device helps balance your nervous system by stimulating your Vagus Nerve – the command center in charge of regulating your “fight or flight” and “rest and digest” responses. If you want to feel less anxious, less stressed, calmer, more energized and happier in as little as seven days of use, this might be the tool for you! 

Bathtubs have one thing in common: they are often too large or steep, and they are almost always too hard and uncomfortable. Women over 50 need their "me time" after a long day and they shouldn't worry about having to get comfortable. This luxury product is sure to be a hit for their self-care. Relaxation truly becomes a complete experience when it's free of sharp edges and rough spots.  

Soothe helps you book a five-star massage to your home, hotel, office, or event in as little as an hour. They match your massage request with a vetted, certified massage therapist available in your area at the specified time. They also offer services for facial and hair services. Talk about life made easy! 

Honeylove is a women's shapewear brand that aims to create comfortable, high-quality products that enhance natural curves and provide support. The brand believes women deserve garments that are just as comfortable as they are effective — without ever sacrificing style. Their goal is to embolden women of all shapes and sizes through high-quality clothing and shapewear that can be worn with pride.

NYDJ is the go-to brand for the chic older woman in your life. We chose these jeans as the best because of their straight and always-flattering fit and classic denim coloring. They're a super-versatile must-have for any woman over 50's wardrobe! 

Bloomers Intimates is the "OG sexy granny panty" brand featuring full-coverage, ultra comfy, and size-inclusive options with various colorways and something for everyBODY (without sacrificing comfort, of course).

We love this loafer because of the patented technology it was designed with! It provides cushioning and support to help reduce the aches and pains that come from the stress of everyday activities. As if that weren't enough reason to love it, you'll find these loafers in a variety of colors and styles so you can literally wear them all year long. These doctor-approved shoes are equipped with patented, customizable technology and proudly carry the American Podiatric Medical Association Seal of Acceptance, a testament to their quality and effectiveness. Whether you’re looking for pain relief for podiatrist issues or a reliable shoe for the chaos of everyday life, Therafit has you covered!

These APMA/Podiatrist-approved are known for their rocker-bottom design and patented SensorTechnology. We love the MBT Shoe because it provides the ultimate in comfort and stability and they're great for walking. A high-quality leather upper gives the M800 a sleek and stylish look. Its memory foam insole, SensorTechnology, and Pivot Axis midsole come together with the level 2 rocker to create a seamless midfoot-to-forefoot transition, perfect for distance walking and long days on your feet when traveling! 

WanderFull is the original designer of the stylish water bottle bags we’re seeing everywhere and they just launched five new colors last week! The best-selling HydroBag® is now available in vegan leather! Selected as a 2023 Oprah’s Favorite Things, the patent-pending design has water resistant pockets that will store your water bottle, phone, keys, wallet and more while never sacrificing style. It's perfect for staying hydrated, carrying your basics and exploring new cities hands free.

This limited-edition cuddle fleece is designed with women over 50 in mind, offering unparalleled comfort and style for both relaxation at home and those busy holiday errands. It reverses to a sweatshirt knit and has two large pockets to hold you phone, reading tablet, or remotes while you head to the kitchen to grab a snack before cuddling back up on the couch. This is a self-care must-have for any woman!

I’m obsessed with these tote bags!! The keote is a patent-pending keychain tote that is compact enough to clip onto your keychain but can expand to a fashionable, roomy tote bag; meaning you’ll never forget your reusable bag again! These one-of-a-kind high-end totes are not only aesthetic and come in a variety of on-trend and neutral colors, but they're functional for travel, on the go, a quick trip to the grocery store, and everything in between! No more carrying around reusable grocery bags or spending your time waiting in the Trader Joe's line for the latest bag drop when you can be fashionable with this convenient tote and look amazing doing it.

Sip Herbals provides women experiencing perimenopausal and menopausal symptoms with a caffeine-free alternative, offering the option to continue enjoying a full-bodied, coffee-like experience without the negative effects of caffeine jitters or crashes. With hormone fluctuations often making caffeine difficult to tolerate in perimenopause and menopause, Sip Herbals Faux Joe offers an organic product enriched with prebiotic fiber, supporting gut health and digestion, while also being free of acid and grains, catering to a wide range of dietary needs. Beyond simply offering a coffee substitute, Sip Herbals was founded to provide a healthier morning ritual through their meticulously crafted herbal blends.

Love herbal tea? This set is great for women in menopause because the central herb, Damiana, has been shown to be an aromatase inhibitor (lowering estrogen) AND has been shown to increase testosterone. Designed with the help of an herbalist, Numi’s new Relax and Regenerate Herbal Supplement Tea Line features Damiana, a flowering vine native to Mexico, Central and South America, which has been celebrated by indigenous cultures for centuries as a mood enhancer and energy booster!

Did you know matcha can help older women with brain function, gut health, and more? This set comes with the original white Matcha Maker or the Matcha Maker Sumi Black, a Japanese furoshiki gift cloth, 3 matcha leaf packets, and a booklet guide to making the perfect cup. Sip up! 

Platterful is perfect for women over 50 because they offer thoughtfully curated, hands-on experiences that bring joy and creativity to home entertaining, wellness, and baking. These unique subscription boxes provide a fun way to explore new hobbies and indulge in sophisticated, personalized treats. An all-in-one charcuterie subscription service (or one-time purchase)  that's delivered straight to your doorstep. Their kits include perfectly-paired artisan products along with written and video educational material to teach you how to build a drool-worthy board that is sure to impress your friends, family and taste buds.

Sactionals provide both style and practical functionality that meet the needs of women over 50, who often look for furniture that offers comfort, convenience, and quality. We love them because they're designed to provide deep, plush seating with options for added lumbar support, which can make them more comfortable for those who may have joint or back concerns. Plus, the flexibility of these sectionals allows for accommodation to needs that may change over time, including height adjustments.

It’s the GelFlex grid that makes the Purple Hybrid Mattress firm but a little squishy. Air freely flows through the grid, cooling the bed, and keeping you frosty when hot flashes emerge. Responsive coils provide pressure relief to aching hips and shoulders, too! 

Sleepme, a leader in innovative sleep solutions dedicated to helping individuals achieve higher-quality, restorative sleep, offers products and resources to help with sleep during menopause. A study using third-party sleep data found that Sleepme products were effective in reducing sleep discomfort, pain, and anxiety. The Chilipad Cube Bed Cooling System is engineered to personalize the sleep experience, utilizing a water-based system to cool or warm the bed to provide solutions for common sleep disturbances like overheating and night sweats.

This contoured sleeping mask will let you immerse yourself in total darkness anytime, anywhere to get uninterrupted deep and restful sleep. It's an essential eye mask for any woman who wants to get some shut eye, but it's also great when you're traveling on an airplane, meditating, or simply need a second. And if you have lash extensions, this is the sleep mask for you — the contoured eye mask won't mess them up!