How to Save Even More with Target’s Extended Holiday Price Match Policy
The big box store added an extension to their price matching policy for the holidays!
This time of year, we are ALL about saving money—with inflation and price increases on nearly all of our favorite items, every penny counts! And when it comes to shopping at Target, there’s a new way to make your money go farther. Back in TKYear, the store ended their long-standing price match policy, which allowed shoppers to price match with its competitors, leaving the option only to price match within Target stores and their website. But with their new Holiday price matching policy, you can still reap serious savings! Read on for all the details before you start shopping..
What is Target’s holiday price match policy?
Holiday shopping can be a tricky business. Everyone wants to save money when they can and price matching has always been an option, especially as prices fluctuate often during the holiday season. But with a limited window available to price match, it can be nearly impossible to do during the holidays.
Target understands the struggle. The retail store is offering a holiday price match policy, extending the window in which shoppers can return a product and offering price matching if they lower their prices.
Instead of the usual 14-day window in which you can request a price match, Target is offering shoppers the option to price match for products purchased between November 1, 2025 and December 24, 2025. So instead of only having 14 days to request a price match, customers have 53 days an request a price match on an identical item if it was purchased in store or online in that time frame.
About Target’s price matching policy
Price matching between Target and its competitors is no more at the big red box retailer. After offering the deal for the past 12 years, Target officially revoked the privilege on July 28, 2025. The department store previously allowed customers to get an item for cheaper if they could provide proof of a lower price from another store.
“We’ve found our guests overwhelmingly price match Target and not other retailers, which reflects the great value and trust in pricing consumers see across our assortment and deals,” Target shared in a statement. “Starting July 28, we’ll update our Price Match Guarantee policy to reflect this, allowing consumers to continue to shop with confidence at Target stores and Target.com… Target’s Price Match Guarantee, paired with our commitment to being priced right daily, ensures guests get great prices when shopping Target.”
The price-matching policy was first introduced in 2013 to offer consumers an “unbeatable value.” But now, after a decline in sales, the department store is changing its requirements for price matching.
What are the new price-matching requirements?
While Target is no longer going to price match with other competitors, it will still offer the service for its own products.
“We’ll match the price if you buy a qualifying item at Target and then find the identical item for less at Target.com, in Target stores or with a Target Circle deal—deals that apply automatically upon identifying yourself as a Target Circle member,” reads the policy.
If you want to request a price match for a purchase made in a Target store, you must provide proof of the lower price to their Guest Services department. For any purchases made on Target.com or on the Target app, you can call Guest Services at 1-800-591-3869. Price matches may be requested at the time of purchase or within 14 days after purchase.
Which retailers still offer price matching in 2025?
Although Target is no longer offering price matching with other stores, there are several retailers that still are, including Best Buy, Walmart and Home Depot.
Best Buy will price-match products consumers find for a cheaper price from their competitors. According to the website, you must “make sure the product you would like to price match is an immediately available new product sold from Best Buy and is identical to our Qualified Competitor’s product—it must be a matching brand with identical model number and color. BestBuy.com orders are available for price matching by chat or phone.”
Home Depot offers a similar price-matching deal, with the store allowing for a price match on items sold cheaper by competitors. Their website says, “The product must be the same brand, model, and size as the one sold by the competitor.” There are, however, variations that need to be considered, which you can find here.
Walmart’s price-matching deal is a bit different. Their website shares, “For items purchased in a Walmart U.S. store, we will match the price of the identical item advertised on Walmart.com.”
However, they do not offer the same for items found on their website. For purchases made on Walmart.com, “we do not offer any price matching for items offered on our website, prices offered by competitors, prices for items previously purchased on Walmart.com that have since decreased in price, prices available through Marketplace or offered by third-party sellers, and items offered in our Walmart stores or Neighborhood Markets.”
Does Amazon offer price matching?
These days, people do a lot of their shopping on Amazon for ease and convenience. But while it is the simplest option for buying goods, the retailer does not offer a price-matching deal.
“We strive to maintain low and competitive prices on everything we carry,” the website says. “We constantly evaluate Amazon’s prices to offer customers low, competitive prices every day. As a result, we don’t offer price matching.”
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