The Genius New Owala Puffer Tote Is Going Viral and We Found the Perfect Budget-Friendly Dupes!
Check out these lookalikes for the popular cooler/tote and see which you can still get your hands on!
Key Takeaways
AI-generated summary reviewed by our editorial team.- The trendy Owala Puffer comes in three sizes with a variety of colors, depending on the size.
- Save money: Old Navy $34.99, Lands' End about $61.97, Walmart $14.99.
- Pack and protect: Inflated Owala (and Lands' End) offer insulation.
In need of a bag that can fit all of your essentials for the beach while also keeping your treats from melting? If you answered yes, the clever Owala Puffer Bag, which is going viral online, is the solution. Available in three different sizes and several different colors, you can get the bag that suits your needs and makes your summer trips a quick and painless process.
But where there’s one viral product, there are several budget-friendly dupes to follow. If you’ve had your eye on the puffer bag but the hefty price tag has been keeping you from clicking “Buy,” we found the perfect dupes that will help you stick to your budget and still achieve all of the same things as the Owala bag. Keep reading to learn more about the Owala Puffer Bag and find out which dupes live up to the original.
What is the Owala Puffer Bag?
The new bags from Owala—a brand best known for their beloved water bottles—have been a fan favorite since the moment they dropped, and shoppers are loving it. Not only does the bag have plenty of storage room and come in a variety of colors, it also becomes insulated when you inflate it! Simply locate the valve just below the zipper, open it all the way and breathe into it until it’s full, like you would inflate a pool float (about 4-6 breaths). Then, quickly close the valve to keep the bag inflated.
So if you need it to fit as much as possible and don’t need to keep anything cool, leave the bag as is. If you have some snacks and drinks you want to enjoy on the beach, inflate it for extra insulation.
The bags are available in three sizes—The Puffer Mini 7L, The Puffer 13L and The Cloud 16L. The 7L bag, priced at $49.99, comes in purple, light pink, forest green, black and beige. Meanwhile, you can get the 13L bag for $79.99 in light blue, forest green, black, orange and beige. The Cloud is $99.99 and comes in pink, beige, purple and black.
Owala Puffer dupes
If you’re obsessing over the Owala Puffer bag but don’t want to splurge, we found a few similar bags you might like just as much.
Lands’ End Wanderweight Tote

This packable bag from Lands’ End is so similar to the Owala Puffer and priced a bit lower. The bag is 17 x 6 x 13½, which is most similar to the 13L bag from Owala. This bag has a zipper closure, is water resistant and has synthetic insulation. It comes in red, light blue, pink, green, white, yellow, beige, black, medium blue, navy blue and a brown floral print.
The Wanderweight bag is originally priced at $64.95 but is currently on sale for $61.97. If you want to snag one of these, grab it now while the price is still marked down!
Old Navy Puffer Tote

Another favorite store is carrying a similar bag that is perfect for an on-the-go summer. The Old Navy Large Active Puffer Tote has a zipper closure, several pockets to keep things organized and it comes in a variety of colors. You can choose between light pink, navy blue and black and each bag is priced at $34.99. This bag doesn’t have insulation like the Owala or the Lands’ End, but it is good for holding all of the essentials.
Walmart Puffer Tote

This bag doesn’t have insulation either, but Walmart’s Puffer Bag is another budget-friendly option! The spacious bag is 16.1 x 12.2 x 5.5 inches, so you can store all of the essentials inside. Priced at just $14.99, you can choose from seven different colors: blue, gray, beige, light pink, navy blue, pink and white. This bag is also water-resistant, and it has a zipper closure and several pockets for organization.
Check out the new Owala Puffer Bag and see which of these adorable dupes will fit your needs and your budget!
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