Fashion

‘You’re Going to Love This Collection!’: QVC’s New ‘Wizard of Oz’ Line Gets a Judy Garland Touch

The actress' daughter and QVC team up for dazzling Oz-inspired fashions and keepsakes

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Calling all Wizard of Oz and Wicked fans! The home-shopping network QVC is releasing a grand and green Oz-inspired line that’s endorsed by Lorna Luft—the youngest daughter of Judy Garland—a.k.a the original Dorothy Gale. Below we share everything you need to know about the line, including when it’s expected to become available on QVC.com. Fly down for more. 

What to know about the ‘Wizard of Oz’ QVC line

The Wizard of Oz QVC line has been in the works for a while, but it didn’t make its grand debut until the brand’s 2025 Holiday preview event–which Woman’s World attended. Designed by Luft and actress and fashion expert Jill Martin, it’s the first Garland-family endorsed Wizard of Oz line. 

“So excited to announce that my fantastic, powerhouse friend @jillmartin and I are partnering for the first official family endorsed #WizardOfOz merch in Jill’s amazing #sherpas & more,” Luft wrote on Instagram earlier this month. “We had a terrific time previewing the collection at the #QVC event in NYC this week. My friend @kathyhilton hosted as Mrs.Claus. It was so good to see her and my other good friends @melissariversofficial, @hodakotb with her new book, @stacylondonreal and more, with their products! So nice meeting some of you from social media too! We know you’re going to love this collection!” 

The line includes sherpas, shirts and more, all of which have something to do with The Wizard of Oz. This includes sherpas emblazoned with poppies, Dorothy’s iconic ruby red slippers and the saying, ‘There’s no place like home.’ The QVC line will also include jewelry with Wizard of Oz-inspired applique patches on the back. 

“This is some of the most fabulous Oz clothing I’ve seen,” one future customer commented on Luft’s post. “It’ll be hard to decide, I can’t wait!” 

When does the ‘Wizard of Oz’ QVC line release? 

The Wizard of Oz QVC line will be released on the shopping center’s website on Friday, December 5. According to QVC representatives, prices will range anywhere from $48 to $159. 

Other QVC ‘Wizard of Oz’ products available now 

If you just can’t wait for Martin and Luft’s clothing line, check out the line of dolls inspired by characters in the film, like Dorothy, the Scarecrow, the Tin Man, the Cowardly Lion, the Wicked Witch of the West and Glinda the Good Witch, available at QVC now. 

Prices for the dolls range anywhere from $28.99 to $70.99 and you can view them here

Ray Bolger (1904-1987), US actor, Jack Haley (1897-1979), US actor, Judy Garland (1922-1969), US actress and singer, and Bert Lahr (1895-1967), US actor and comedian, all in costume as they dance along the yellow brick road in a publicity still from the film, 'The Wizard of Oz', 1939. The musical, adapted from the novel by L Frank Baum (1856-1919) and directed by Victor Fleming (1889-1949), starred Bolger as the 'Scarecrow', Haley as the 'Tin Man', Garland as 'Dorthy Gale', and Lahr as the 'Cowardly Lion
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QVC also sells Wizard of Oz-inspired ornaments to dress up your Christmas tree

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