Already have an account?
Get back to the
Makeup

Purple Blush Is the Surprising Reddit + Makeup Artist Favorite for Making Mature Skin Look More Radiant — Here’s How To Use It

Ranging from soft lavenders to bold violets, purple blush is making waves on social media platforms like Reddit, TikTok and Instagram and among makeup artists. Breaking away from your typical rosy-hues, purple blush is the perfect beauty product for those looking to add a pretty pop of color to your makeup routine. While you might initially view purple as a bold and unconventional blush shade, it’s surprisingly flattering on all skin tones. Here, all you need to know about purple blush: how versatile it is, application techniques and the products that make it easy to nail the look. Read on for how to look pretty in the stunning shade.

How purple blush flatters women over 50

purple blush
Getty

Despite being initially perceived as perhaps a childish makeup color choice, purple actually has great benefits for skin. It counteracts sallow skin tones, resulting in a brighter and more radiant complexion. This makes the shade suitable for more mature skin as well. ”It’s a versatile shade that’s complimentary to all skin tones, especially if you have more yellow or warm undertones,” says Steve Kassajikian, Urban Decay’s Global Makeup Artist. “Purple adds light and brightness to the face while giving a youthful appearance to the skin. Also, it’s flattering by making the skin look glowy and fresh.”

If you go back to color theory, purple is on the opposite spectrum as yellow, which is why this cool tone counteracts sallow or dull skin. Celebrity makeup artist Monika Blunder attests to this saying, “ It has a way of counteracting any sallowness in the skin by neutralizing any yellow in the skin.” The cool undertones of purple also help offset any redness and create a more balanced complexion, providing a youthful flush and a rejuvenated appearance. She adds, “It mimics some of the purple undertones that tend to get more predominant as you age and your skin thins, so it can look very natural and cohesive on older faces.”

How to apply purple blush

mature woman applying purple blush in mirror
Getty

Applying your blush upward toward the cheekbones gives your face a more lifted look, explains Kassajikian. “Purple blush can be applied just as any other shade of blush,” he says. “I like to apply on the apples of the cheeks for a youthful pop of color and then blend upward.” Since purple blush tends to be quite pigmented, it’s best to start with a small amount and add more as needed. Blunder likes to layer blushes by starting with “a pinky blush on the areas the sun would hit you, and then pop just a bit of purple on the highest points of the face to add extra depth and color to the face.”

Dani Kimiko Vincent, celebrity makeup and brow artist and founder of KIMIKO, also believes in the less is more approach and advises to begin with a sheer application and build from there. For a soft and natural look, Vincent recommends to “gently sweep color slightly upward and outward. I like to aim for slightly above the tragus or that little nub where your ear begins.”

As far as what tool to use to apply this blush shade, Emmy-nominated makeup artist Bruce Grayson advises to choose a blush brush appropriate for the size of your cheeks. He says to aim for “a fluffy brush for a soft application.” Grayson says in order to achieve a natural, diffused finish, you need to remember to blend well to avoid harsh lines. Finally, using the same brush, Grayson suggests using translucent powder to, “tap off the excess and brush over cheeks concentrating on the edge of where the blush ends and the skin begins.”

To see purple blush in action, watch the below video from @Zabrena on YouTube.

Tips for wearing purple blush

All four makeup experts we spoke to agree that since purple blush is such a standout on its own, you should keep the rest of your makeup pretty neutral. Kassajikian says, “the skin should look fresh and natural.” So stick with your go-to foundation and concealer — and if they have a luminous or dewy finish that’s even better.

For the eyes, our pros recommend wearing neutral browns, soft pinks, silvers, rose-toned shades, or any nude color. Similarly, they say to stick with soft pinks and berry tones or nudes for the lips. Blunder suggests another option for your eye makeup by applying the purple blush to your eyelids. “This brings so much unity and cohesion to the face and will prevent the blush from looking too stark on its own.”

The best purple blushes

Now that you have all the information you need on how to wear and apply purple blush, you need the products to actually wear it. Below we’ve rounded up the best lineup of products from velvety powders to light liquid and creamy formulas. Whether you are all about bold statements or wearing purple blush in a more subtle way, we’ve got you covered.

Best drugstore purple blushes

L'Oreal Paris Infallible Fresh Wear Blush Powder in Legendary Berry
L'Oreal Paris

L’Oreal Paris Infallible Fresh Wear Blush Powder in Legendary Berry

Vincent favors this lightweight powder blush that is buildable and gives a soft matte finish. It is also waterproof, heat-proof and does not transfer so the gorgeous color lasts all day.

Maybelline Fit Me Blush in Plum
Maybelline/Target

Maybelline Fit Me Blush in Plum

Grayson loves this blush because it “offers rich pigmentation and a smooth texture at an affordable price.” And it’s a great choice for those wanting to try the trend but still prefer a pinky shade as it has a heavy pink undertone.

Best splurge purple blushes

Dior Rosy Glow in Berry
Dior

Dior Rosy Glow Blush in Berry

This is one of Vincent’s all-time favorite blushes. The best part? It reacts to skin’s pH level to deliver a customized effect. That means it works differently on everyone’s skin, creating a purple hue that flatters you most.

Cle de Peau Powder Blush Duo in Cherry Blossom
Cle de Peau

Cle de Peau Powder Blush Duo in Cherry Blossom

Blunder suggests this moisturizing powder blush duo that leaves radiant looking cheeks. The colors can be used on their own or mixed together to create a custom pinky-purple blush shade.

Best liquid purple blushes

Rare Beauty Soft Pinch Liquid Blush in Faith
Rare Beauty

Rare Beauty Soft Pinch Liquid Blush in Faith

One of TikTok’s most viral beauty products is this liquid blush formula from Rare Beauty. Vincent cautions that this blush is very pigmented, so start with a very small dot and add more as needed to make cheeks pop.

FLOWER Beauty Ultra Light Liquid Blush in Wildberry
FLOWER Beauty

FLOWER Beauty Ultra Light Liquid Blush in Wildberry

This liquid blush has a super easy-to-use tube and sponge applicator. Just add one dot onto each cheek and blend out with fingertips!

Best cream purple blushes

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed in Dancing Queen
Danessa Myricks Beauty/Sephora

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed in Dancing Queen

Vincent also swears by this blush which is perfect for blurring and oil control. Plus, it has a smoothing effect that optically blurs pores and lines, making it great for those with oily or mature skin.

Nudestix Nudies Cream Blush in Moodie Blu
Nudestix

Nudestix Nudies Cream Blush in Moodie Blu

This dual-ended tool is beloved by Kassajikian and has a color balm on one side and a blending brush on the other end. This makes for easy application and is prefect to use on-the-go or saves space in your makeup bag when traveling.

NYX Sweet Cheeks Cream Blush in Showgirl
NYX/Ulta

NYX Sweet Cheeks Cream Blush in Showgirl

Another formula that Kassajikian like is this one from NYX. It’s lightweight and comes with a doe-foot applicator for easy application. This also makes it easy to apply to lips and eyelids for a pretty monochromatic makeup look.

Tower 28 BeachPlease Lip and Cheek Cream Blush in Party Hour
Tower 28/Sephora

Tower 28 BeachPlease Lip and Cheek Cream Blush in Party Hour

No harsh lines or cakiness here! This multitasking tinted balm is recommended by Blunder to use on cheeks, eyes and lips. What’s more, it also contains aloe vera extract that keeps skin hydrated and gives it a luminous sheen.

Best gel-to-cream purple blush

Glossier Cloud Paint Gel Cream Blush in Haze
Glossier/Sephora

Glossier Cloud Paint Gel Cream Blush in Haze

This buildable gel-cream blush is recommended by all makeup experts we spoke to for its seamless look on skin. It has a streak-free finish and leaves skin with a gorgeous lit-from-within glow.

Best purple blush stain

Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain in Berry Plum
Milk Makeup

Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain in Berry Plum

If you prefer a sheerer blush formula, Vincent suggests trying this blush stain that glides on skin seamlessly. And while it goes on more sheer, just apply more for a bolder hue. Plus, its jelly-like texture is full of skin-soothing ingredients like aloe, which has a cooling effect when applied to skin.


For more of our favorite makeup tips and tricks, click through these stories:

Mascara Cocktailing Is the Viral Beauty Trick That Makes Lashes Look Thicker + Longer Instantly

8 Setting Powders for Mature Skin That Are the Perfect Final Step in Your Makeup Routine

Underpainting Makeup Is the Latest Beauty Trend That Makes Mature Skin Look Smooth, Flawless and Youthful

Use left and right arrow keys to navigate between menu items. Use right arrow key to move into submenus. Use escape to exit the menu. Use up and down arrow keys to explore. Use left arrow key to move back to the parent list.