From ‘Yellowstone’ to Jewelry Designer! Lainey Wilson Debuts Glam Western Collection Inspired by Her Music and Fiance

From the concert stage to the Yellowstone set, Lainey Wilson is a jack of all trades. Her success in the spotlight led her to her newest adventure as a jewelry designer. 

Wilson’s jewelry collection is backed by The Jewelry Group, Inc. and features statement pieces with a touch of Wilson’s Western charm. The collection of necklaces, earrings and rings pays homage to Wilson’s music and style. There’s  “a little bit of Duck,” too, she told PEOPLE. Wilson’s fiancé, Devlin Hodges, nicknamed Duck, is a former NFL player and proposed in February. 

Wilson, 33, and The Jewelry Group, Inc. first began the designing process in January. Over the next couple of months, the team developed a collection of charm necklaces, earrings, rings, boot bracelets, hat brim bling and collar tips, ranging from $15-$65. 

Wilson’s newest project is influenced by her own love of sparkly things. “I’m a sucker for anything that sparkles, anything that shines, and I love the Western way of life. I love blending those things together, and I feel like I kind of do that with my music anyway. Specifically, with a song called ‘Bell Bottoms Up.’ You can almost hear the glitter and the glam,” she told PEOPLE. 

Her latest passion project surely had its own set of challenges, but she said the process wasn’t too far off from what she’s done in the past. Wilson said it wasn’t too different from writing a song, where her goal is to create “a little bit of everything for everybody,” she told PEOPLE. 

CEO of The Jewelry Group, Inc., Fran Lukas, shared in a statement: “As The Jewelry Group, Inc. continues to develop key partnerships in the entertainment arena, we are incredibly excited for the opportunity to work alongside Lainey, bring her vision to life and build on the power of her brand.”

Wilson’s style is iconic. She’s rarely seen without bell-bottom jeans, Western-inspired patterns and a flat-brimmed fedora. But Wilson said that there were a lot of surprises when it came to designing the line, especially with what she gravitated towards. 

“What I’ve learned from trying things is sometimes you love what you never expected. I mean, I’m loving the greens,” she told PEOPLE. “My birthstone is green, I was born in May, so I’m definitely here lately gravitating towards a lot of that emerald vibe.”

Wilson is excited to wear the new pieces on her Whirlwind World Tour that began in March and will end in November. More than wearing the pieces herself, Wilson is thrilled to see her fans style and sport the collection with their own flair. “It’s going to be cool to be able to be on stage wearing these pieces and to look out into the crowd and see my fans wearing the same ones,” she told PEOPLE. 

“I’ll tell you, they’re good people who have hearts of gold,” she told PEOPLE about her fans. “So I want them to just walk in confidence and know who they are and stick to the truth. The truth is that they are just awesome people, so I’m excited to celebrate this with them.”

The Lainey Wilson Jewelry Collection is available at Belk, Boot Barn, Buckle, Cavenders, Ariat, Lammles Western Wear and Scheels.