Peeps Just Launched Marshmallow Milk and Bunny Waffle Makers—Here’s Where to Get Them
Peeps is proving that Easter treats don’t have to be limited to candy
Springtime is officially sweeter, thanks to Peeps. Ahead of the warmer weather, the iconic marshmallow brand has found new ways to bring its signature flavor beyond the candy aisle. We’re talking Peeps mania, folks. They’ve teamed up with Promised Land Dairy to launch Peeps Sweet Marshmallow Milk, a limited-edition treat that tastes just like the classic yellow Chicks. But that’s not all! Peeps has also partnered with Dash to create adorable bunny- and chick-shaped mini waffle makers and egg cookers. Because we all love to bring a little Easter magic to breakfast. Here’s what you need to know about these sweet new Peeps spring launches.
Peeps Sweet Marshmallow Milk sweetens up Easter
Today, Peeps announced its first-ever dairy collaboration: Peeps Sweet Marshmallow Milk, made in partnership with Promised Land Dairy. According to the brand, this limited-time treat “delivers Easter delight straight from the cow.” Expect the creamy richness from Promised Land Dairy with Peeps’ signature sweet marshmallow. In other words, this is an Easter candy lover’s dream in drinkable form.
“Promised Land Dairy is dedicated to crafting the most delicious milk flavors daily. We’re thrilled to introduce exciting new seasonal varieties to our premium lineup,” said Heather Foitek, vice president of marketing and sales for Lala U.S., which owns Promised Land Dairy. “Peeps has been the perfect partner in this limited-time product. Our only concern now is if parents will leave any for the kids or the Easter bunny…it’s just that good.”
Peeps Sweet Marshmallow Milk is available now at select grocers across the country through April 20, while supplies last. And if you can’t get your hands on it, Promised Land Dairy’s other indulgent flavors, like Midnight Chocolate Milk and Very Berry Strawberry Milk, might still satisfy your sweet tooth.
According to Peeps Brand Manager Caitlin Servian, the goal was to bring the beloved Easter candy’s magic to an entirely new format.
“We’re always looking for new ways to bring the magic of Peeps to fans beyond the Easter basket, and this collaboration with Promised Land Dairy does just that,” Servian said.
Peeps x Dash brings waffles to Easter brunch
If you prefer your Peeps for breakfast (because who wouldn’t?), you’re in luck. On Tuesday, Dash announced its newest collaboration with Peeps, bringing the iconic marshmallow shapes to life in the form of mini waffle makers and rapid egg cookers. Available in pastel pink and yellow, these kitchen gadgets make it easy to whip up festive Easter breakfasts all season long.
The Peeps Mini Waffle Makers feature nonstick cooking surfaces that heat quickly and evenly, ensuring golden, crispy waffles in the shapes of the brand’s signature Bunny and Chick. Meanwhile, the Peeps Rapid Egg Cookers allow you to hard- or soft-boil eggs, poach them or even make omelets shaped like Peeps Chicks and Bunnies.
“We’re so excited to partner with Dash to bring the iconic Peeps colors and shapes to life on delicious waffles and Easter eggs,” said Caitlin Servian, Brand Manager for Peeps. “We love that the adorable waffle maker and rapid egg cooker will allow families and friends to create memorable moments together this Easter and beyond.”
The Peeps x Dash Mini Waffle Makers and Rapid Egg Cookers are available now at retailers including Amazon, Kohl’s, Macy’s and Target, as well as online at byDash.com.
Peeps has even more sweet surprises this Easter
In addition to the new marshmallow milk and breakfast gadgets, Peeps has also introduced several new marshmallow flavors for 2025. This year’s lineup includes Chocolate Pudding Flavored Marshmallow Bunnies, Rice Krispies Treats Flavored Marshmallow Chicks and Strawberry Flavored Marshmallow Chicks Dipped in Milk Chocolate.
“We’re delighted to continue being a cherished part of Easter traditions with our 2025 collection,” Servian said. “As a brand that families have known and loved for generations, Peeps brings people together to create lasting memories—whether it’s enjoying sweet treats, crafting with friends or reliving nostalgic moments from childhood.”
As always, Peeps’ seasonal marshmallow lineup is only around for a limited time. So, if you want to stock up on these sweet treats, now’s the time.
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