There’s no shortage of incredible beauty products out there for women over 50 — no matter your skin’s tone, type, or texture, there are tons of foundations, primers, under-eye concealers, and more that will help you put your best face forward. But if you think your makeup application ends at your neckline, think again. Body makeup is a growing trend that will help you to conceal and cover everything from minor skin imperfections and age spots to wrinkles and varicose veins. Keep reading to find out which kind you need to buy to suit the area you’re looking to cover — and where to find it!
What is body makeup?
Simply put, body makeup is any product that’s designed for body parts other than your face, such as your arms, legs, hands, chest, and feet: Think foundations that will create an even skin tone from head to toe or body oils that will finish you off with bit of glow for a big night out. It’s a secret that celebrities and models alike have been in on for decades, with body makeup being used on the red carpet and the runway to create a smooth, flawless appearance as your favorite famous faces pose for the cameras.
Thanks to stars such as Rihanna and Kim Kardashian West (who suffers from psoriasis), both of whom recently launched their own body makeup product lines for Fenty Beauty and KKW Beauty, respectively, it’s also a trick that women of all ages are catching on to: Kardashian West even uses it on her grandmother, MJ!
How is body makeup different from face makeup?
We know what you’re thinking: “Why do I need separate makeup for my body and my face?” The difference is all in the consistency. Face makeup is usually far more sheer and easily buildable. Body makeup, on the other hand, can be thicker and more pigmented, since skin here is generally thicker and less sensitive overall.
Ideally, your body makeup also won’t transfer onto your clothes, though you’ll want to test it out before wearing it against delicate, dry-clean only fabrics or light colors — especially when it comes to body heat and sweat, which can happen unexpectedly for older women (thanks, menopause!).
How to Choose the Best Body Makeup
If you’re looking at body concealers or foundation, you’ll want to take the same approach that you would with facial makeup — go by your skin tone. A good general rule is that if your skin has pink undertones, you should look for shades with names like ecru, beige, or cream. If you’ve got golden undertones, try shades with names like look for ivory, buff, or tan.
For body highlighters with a subtle sheen, champagne is universally flattering on most skin tones, and when it comes to body bronzers, you’ll want to stick to shades that mimic your skin after a day or two at the beach (no darker — trust us).
No matter what it is you’re looking to cover up or accentuate, we’ve found the best of the best as far as body makeup goes. Keep scrolling for Woman’s World’s picks for the best body makeup products for women over 50.
We write about products we think our readers will like. If you buy them, we get a small share of the revenue from the supplier.
Make Up For Ever
Best Body Makeup Concealer — Make Up For Ever Full Cover
Where to buy: $34, Sephora
If you’ve got large areas to cover to look and feel your best, try Make Up For Ever’s Full Cover concealer — an oil-free, waterproof blend that was designed to cover blemishes, discoloration, scars, and even tattoos! This formula is definitely thicker than some of the others our list, so for those with big areas to hide, this is definitely your best bet. Its 20 different shades mean that you're likely to find at least one that matches your skin tone, and the formula is suitable for all skin types, so it won’t sap your skin of moisture or lead to creasing — a big concern for women trying to cover up their wrinkles instead of enhancing them.
Best Body Makeup for Legs — This Works Perfect Legs Sculpt & Shine
Where to buy: $52, Amazon
This roll-on formula by This Works takes the fuss out of application, especially for tired and achy fingers, hands, and wrists. Even better than that, however, is the fact that this highlighter gives legs a subtle glow that also makes them look sculpted and smooth without icky stuff like parabens, phthalates, GMOs, sulfates, synthetic dyes, and fragrances. Instead, you’ll get light-diffusing mineral powders and hyaluronic acid, a substance which gives skin a glossy sheen and boosts moisture to combat sallowness, while algae extract works to tighten and contour. When paired together, this product will give your legs that youthful, healthy allover glow you’ve been searching for.
Best Body Makeup With SPF — Dermablend Leg and Body Makeup
Where to buy: $34, ULTA
Available in 12 different shades, Dermablend’s Leg and Body Makeup is billed as a “body makeover in a tube,” covering a wide range of body skin concerns, including varicose veins, stretch marks, scars, dark spots, age spots, birthmarks, bruises, and tattoos. It’s lightweight, making it easily buildable and blendable, and it nourishes skin as it conceals, leaving it softer and more hydrated than it was before. Plus, it contains a built-in broad spectrum SPF 25, so you'll get extra protection beyond your daily sunscreen application without the chalky residue that so many sunscreens leave behind.
Reviewers with skin conditions ranging from psoriasis and hyperpigmentation to acne scars have praised this product for covering up their concern areas and leaving skin looking great. We’re sold!
Best Airbrush Body Makeup — Sally Hansen Airbrush Legs
Where to buy: $12.99, ULTA
There’s a reason that Sally Hansen's Airbrush Legs remains a cult beauty favorite for women over 50. Its lightweight formula gives skin a solid dose of color without streaking, dripping, or transferring onto your clothes. What it does do is instantly give you a healthy tan without a minute spent under the sun’s harmful rays. An affordable leg makeup staple, this airbrush spray contains palmaria extract (a byproduct of algae) to protect and nourish skin as it hides any freckles, veins, and imperfections. As if that wasn't impressive enough, it also stimulates microcirculation for firmer looking legs and feet — a must-have for women who notice crepey skin creeping in as they naturally age.
Best Body Makeup for Dark Skin — Dior BACKSTAGE Face & Body Foundation
Where to buy: $40, Sephora
As the beauty industry works toward becoming more inclusive for all skin tones, we have to give it to Dior, which offers a whopping 40 shades of its BACKSTAGE Face & Body Foundation. Giving off a natural, matte finish and buildable coverage that's also waterproof and sweat-resistant, professional makeup artists rely on this foundation for the entire body, from the neck to the toes. In fact, it's rumored that Meghan Markle’s makeup artist even used it on her royal wedding day in 2018 to give her that gorgeous, natural glow! Hey, if it’s good enough for an actual Duchess of Sussex, it’s good enough for us!
Jergens Bb Body
Best Body Makeup for Pale Skin — Jergens BB Body Perfecting Skin Cream
Where to buy: $39.99, Amazon
The copious (100+) five-star reviews don’t lie: With this hydrating moisturizer by Jergens, you can kick your daily body lotion to the curb, because it’s just that good at nourishing skin while illuminating, brightening, evening skin tone, firming, and blasting blemish areas with every application. Its formula is non-drying, but still light, so you won’t feel like you’re wearing thick, cakey makeup on your arms and legs. Shea butter helps to moisturize, while silicones reflect light and fill in lines and unsightly spots. There's also a bit of docosahexaenoic acid (DHA) — an omega-3 fatty that works to evens skin tone — making this the all-in-one go-to product for those with light skin tones, since not a blemish will be skipped over.
Best Body Highlighter — Fenty Beauty Body Lava
Where to buy: $59, Sephora
Rihanna went from dominating the music charts to shaking up the beauty game when she debuted her brand, Fenty Beauty, in 2017. In addition to her inclusive range of foundations, makeup, and skincare products galore, the entrepreneur receives rave reviews for her Fenty Beauty Body Lava, which will give you a hint of her signature Barbadian glow. It comes in three shades with kitschy names (Who Needs Clothes?!, a shimmery rose gold, Trophy Wife, a metallic gold, and Brown Sugar, a glistening bronze) and while they may look blindingly bright in the bottle, they appear surprisingly soft and subtle when applied to skin — especially when blended using a large kabuki brush ($18, ULTA). That's because this liquid formula is packed with light-diffusing micropearls that will give a sheer wash of color for all skin tones. Reviewers of all ages love this product, noting that a recent change in formula means it’s not as sticky as it used to be, though it's especially nice for those well into their twilight years, when skin naturally begins to appear dull.
Best Body Makeup Cream— Vita Liberata Body Blur
Where to buy: $45, ULTA
Form a BB cream that will make your skin instantly look 20 years younger, reach for Vita Liberata’s Body Blur. It works just as well on your face as the rest of your body, so you can experiment with the application for a light wash or a thicker coverage, depending on the areas you’re trying to conceal. It also works as a primer base, making it a must-have in your arsenal. Better still, it's easy to shop for all skin tones, with four shades (Latte, Latte Light, Latte Dark, and Mocha) that specifically cater to those with dark and olive complexions.
Best Body Makeup Bronzer — St. Tropez Self Tan Purity Bronzing Water Mousse
Where to buy: $42, ULTA
We can’t blame you for wanting to look as if you’ve just returned from a tropical vacation — even if your passport hasn’t been stamped in months. St. Tropez is known for its bronzing products, and reviewers love the brand's Purity Bronzing Water Mousse for its buildable, radiant glow, which will have people asking you how your trip was and begging for souvenirs. (Yes, really!) Specially designed to target dullness, uneven skin tone, and texture, this mousse is essential for keeping skin changes that come along with age under wraps, from rough spots to dark marks that pop up in the peskiest of places.
Best Body Oil — Josie Maran Argan Liquid Gold Self-Tanning Oil
Where to buy: $39, Sephora
If you’ve ever tried self-tanners and ended up with blotchy, orange spots, you might be afraid to experiment with a new brand. But Josie Maran’s self-tanning oil will quickly change your mind with its quick-absorbing and intensely-hydrating self-tanning body oil. Made from 100 percent pure argan oil, coconut water, and aloe — three ingredients that will soften skin instantly no matter how frightful the weather outside may be — this tanner also contains a plant-based DHA to give skin a gorgeous golden tone (instead of an orange one!). It's vegan-friendly, gluten-free, and free of synthetic fragrances and formaldehyde to boot, so it won’t irritate or dry out sensitive — or mature — skin types.
Best MAC Body Makeup — MAC Studio Face and Body Foundation
Where to buy: $26.35 (Originally $31), Nordstrom
As our skin ages, our blood vessels become more fragile, meaning we're more susceptible to bruising or bleeding beneath the skin, which can create a purplish appearance. This body foundation helps seamlessly cover those spots and boost your confidence without looking cakey or crepey. As its name suggests, MAC Studio Face and Body Foundation is a two-in-one product that will also create a flawless finish on your face. It comes in 12 shades that for your skin’s undertones (there’s cool for golden, olive undertones, neutral for beige undertones, neutral warm for pink beige undertones, and neutral cool for golden beige undertones).