Beauty

14 Primers for Mature Skin to Keep Makeup Fresh All Day Long

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Whether you’re wearing makeup for a special event or an everyday look, you want it to last throughout the day. You could apply your beauty products and hope for the best — or, you could try one of the best primers for mature skin. This beauty buzz product of the moment can raise questions if you’ve never used one before, however, so we’re breaking down what they do, how long they last, and more below.

What are makeup primers?

As the name suggests, makeup primers are gels, creams, or oils that get your face primed for your beauty products, providing a smooth, even base on which to apply your foundation or loose powder. By creating this barrier between your skin and you makeup, you’ll boost the longevity of your look, making primer a must-have for any makeup devotee.


Combining elements of both skincare and cosmetics, certain primers can even moisturize, just like your favorite creams, while others will work to even out your complexion, just like a bb cream would.

Why use makeup primer?

As we mature, adding a primer alongside your favorite serums and retinol-infused moisturizers ahead of our makeup is a step you won’t want to skip. In addition to keeping product firmly in place and making it last longer, the right primer can also help you address aging skincare concerns. For some, skin may gets drier with age, while others will see wrinkles and fine lines appearing on the horizon.

“I think a lot of people don’t realize that certain primers do specific things. It’s about evaluating what issues you have with your skin and then finding primers that address them,” makeup artist Allan Avendaño told Allure in 2019.

If you suffer from dry skin, for instance, you’ll want to look for primers that are made with hydrating ingredients, such as hyaluronic acid or coconut water. If it’s fine lines and wrinkles you want to tackle, look for ones that feature smoothing properties or a dose of plumping collagen.

No matter what your specific need may be, there’s an accompanying primer out there to help make sure you always look your best.

How to Apply Face Primer

Adding a primer to your routine is as simple as can be. Applied just after moisturizer to prevent pilling, but before makeup, a pea-sized amount of primer should do the trick. (If your skin is dryer than most, use a little more; if you’re using a half-dollar amount, you’ve gone too far.)

Begin applying your gel, cream, or oil of choice, working from the middle of the face outward. After you’ve fully coated your face, allow the product to absorb for at least one minute before continuing on with your normal makeup routine.

Primer for Mature Skin

Best Primers for Mature Skin

Whether you’re treating wrinkles and fine lines or your skin in need of an intense hydration boost, primers exist to help keep you and your makeup fresh all day long. Keep scrolling for Woman’s World’s picks for the 14 best primers for mature skin.

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