Blonde hair, whether it’s natural or from a bottle, requires upkeep. From maintaining your roots and preventing natural brassiness to protecting it against heat damage and nourishing those notoriously brittle strands, using products specially formulated for blonde hair is key — and one of the most important products blondes should have on hand is a shampoo for blonde hair.
What shampoo is best for blonde hair?
Most of us are fine with our regular old shampoo, so what’s so special about shampoo formulated for blonde hair? The answer is this: purple pigments. When looking for a shampoo designed for blonde hair. you’ll likely find many of them are purple shampoos. What is a purple shampoo? Purple shampoos are suds that contain purple pigments that, when used on blonde hair, help to keep any brassiness (which occurs on both natural and bottle blondes) at bay. As a result, you’re left with bright, blonde hair, free of those off-putting orangey tones.
Best Shampoo for Blonde Hair
Whether you’re a natural or bottle blonde, keeping your strands healthy is easy when you have the right suds on hand. From shampoos that restore much needed hydration to those designed specifically for keeping blonde hair bright and free of any buildup, we scoured the web and found 10 shampoos you should check out. Keep scrolling to shop FIRST’S picks for the best shampoos for blonde hair.
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Purple Shampoo For Blonde Hair
1. Best Purple Shampoo for Blondes This Summer
Where to buy: $42, Amazon
You may think the summer rays will brighten up your blonde hair, but too much time in the sun can oxidize and fade the color. Plus, all the warm weather activities from dipping in chlorinated pools and diving in the salty ocean can strip your hair of its natural oils and leave it looking dull. So it’s paramount to use products that are formulated for blonde hair — and this shampoo from Brazil is the best of the best. Who knows beach waves better than Brazilians? The Absolut Speed Blond collection from INOAR not only gets rave reviews on Amazon, it’s also a favorite of one our editors. “After spending a pretty penny on highlights, I wanted to make sure the color lasts as long as possible,” says Megan Cahn. “This shampoo has kept the color bright and leaves my hair soft and shiny after each wash — not a brassy strand in sight.”
Best Shampoo For Blonde Hair Highlights
2. Best Shampoo for Blonde Highlights
Where to buy: $48, Aveda
Made specifically for highlighted hair, Aveda's Camomile Shampoo brightens highlights while also illuminating blonde strands and lighter shades of hair. Featuring a blend of certified organic ylang ylang, lemon, eucalyptus and other pure flower and plant essences, you'll love how well this plant-based shampoo keeps your hair bright and healthy.
Natural Purple Shampoo For Blonde Hair
3. Best Natural Shampoo for Blonde Hair
Where to buy: $15, Amazon
Natural haircare seekers adore Klorane's Anti-Yellowing Shampoo with Centaury, and it's for good reason. This shampoo strays from the usual purple formulation with its use of centaury extract, which subtly adds silver highlights to hair, neutralizing any yellow or brassy hues. Best of all, this paraben- and sulfate-free shampoo leaves hair soft and voluminous, making this a great blonde shampoo for thinning hair.
Best Shampoo For Blonde Damaged Hair
4. Best Shampoo for Damaged Blonde Hair
Where to buy: $20, Sephora
A cult-favorite, Amika's Bust Your Brass shampoo is for blonde hair that's brittle and in need of some intense restoration. While its ultra-violet formula works to keep your blonde looking its best, its nourishing blend of sea buckthorn berry, vitamins A, D, E, and B, amino acids, and minerals fortifies hair for a healthier mane.
Best Shampoo For Blonde Dry Hair
5. Best Shampoo for Dry Blonde Hair
Where to buy: $33, Sephora
Give your dry, blonde locks the hydration it craves with the Kerastase Blond Absolu Hydrating Illuminating Shampoo. Designed to specifically tackle dry, damaged, and split-end prone hair, this shampoo uses a hydrating combo of hyaluronic acid and antioxidant-rich edelweiss flower to strengthen and resurface the hair follicle while also softening hair for only good hair days from here on out.
Clarifying Shampoo For Blonde Hair
6. Best Clarifying Shampoo for Blonde Hair
Where to buy: $26, Amazon
For natural blondes, product buildup is a big culprit when it comes to the yellowing and dulling of your hair's hue. Adding a clarifying shampoo like this one from Moroccan Oil to your haircare regimen can help your mane. Enriched with keratin, this shampoo balances and hydrates hair with argan and avocado oils while simultaneously washing away everyday buildup and impurities for cleaner, brighter blonde hair.
Brightening Shampoo For Blonde Hair
7. Best Brightening Shampoo for Blonde Hair
Where to buy: $27, Amazon
Drybar's Blonde Ale Brightening Shampoo has quickly become one of the most popular brightening shampoos on the market today for one reason: It really works! With a blend of violet pigments, lemon extract, chamomile, and keratin at its base, this shampoo cleanses and enhances shine, leaving hair vibrant, healthy, and stronger.
Best Sulfate Free Shampoo For Blonde Hair
8. Best Sulfate-Free Shampoo for Blonde Hair
Where to buy: $46, Amazon
For days when you feel like spoiling yourself (and your hair) reach for Oribe's Bright Blonde Shampoo. A favorite of salon professionals the world over, this shampoo uses violet pigments to correct brassiness and yellow tones without stripping hair thanks to its paraben- and sulfate-free formulation, a must for anyone look for the best blonde shampoo for curly hair! To top it all off, this shampoo is also color- and keratin-safe and features UV-protection to keep your blonde looking its best all summer long.
Drugstore Shampoo For Blonde Hair
9. Best Drugstore Shampoo for Blonde Hair
Where to buy: $6.99, Amazon
Looking for a good drugstore blonde shampoo? You can't go wrong with L'Oreal Paris Hair Care's EverPure Sulfate Free Brass Toning Purple Shampoo. Sulfate- and paraben-free, this shampoo not only take care of your blonde, but it also nourishes your hair period! Formulated with purple pigments and hydrating boost from hibiscus, you can kiss brassy hair goodbye and say hello to the bright, beautiful blonde you love. And coming in at just under $10, what's not to love?
Shampoo For Blonde And Silver Hair
10. Best Shampoo for Blonde and Silver
Where to buy: $29.95 (Originally $39.95), Amazon
Whether you're platinum blonde or slowly transitioning to gray, try B Uniq's Purple Shampoo for the brightest blonde. This ultra pigmented shampoo get's the job done while nourishing and protecting hair thanks to its pro-vitamin B5 infusion and sulfate- and paraben-free formulation. With an almost five-star rating, it's clear this stuff works.
Amazon reviewer Elizabeth raved about how this shampoo helped in her transition to gray hair, saying, "I am in the process of growing out my natural grey/silver hair color and am about 4 months in. To start the process I had my hair lightened to a golden blond. This product was amazing on both my new natural color and the dyed hair!! It made it very hard to see the demarcation line. It blended it all together and made my silver shine. I love this product!"