This Texas Mom Made $40K From a Single TikTok Shop Livestream. Here’s How One Evening Changed Everything
She built a community that actually wants to show up, hang out, and shop — and one livestream proved exactly that.
If you have ever thought about turning a side hustle into something bigger, you are not alone. Millions of women are finding ways to build businesses from home, and some of them are doing it in places you might not expect.
April Duplantis is one of them. She founded Poppy Rose Print Company, a graphic tee and sweatshirt brand she runs with her family in Texas. What started as a way to earn money while raising her kids has turned into a business pulling in hundreds of thousands of dollars a month.
Her biggest single night? About $40,000 in sales from one TikTok livestream.
Whether you have been curious about TikTok Shop or just want to know how a mom like you pulled this off, here is what she did and why it worked.
How much did Poppy Rose Print make from one TikTok Shop livestream?
Duplantis told Making Sense of Cents that a single TikTok LIVE brought in roughly $40,000 in revenue before expenses. That is from one evening of selling graphic shirts and sweatshirts through her TikTok Shop.
Her business has grown steadily since she moved from Etsy to TikTok, with monthly revenue jumping from around $30,000 to well into the six figures. Poppy Rose’s website describes the brand as a top seller on both platforms.
How did she prepare for a $40,000 TikTok livestream?
Nothing about that night was improvised. “That Live worked because it was planned,” Duplantis told Making Sense of Cents.
She promoted the event in advance and registered it through her TikTok profile. Over 500 viewers signed up before the stream even started.
Behind the scenes, she spent hours arranging products, loading the shopping cart and setting up flash sales and buy-more-save-more deals. Every detail was locked in before the camera turned on.
What time is best for going live on TikTok Shop?
Duplantis says her strongest results come from going live between 5 and 8 p.m. That window works because viewers are typically winding down after work and browsing their phones before bed.
Timing a livestream around your audience’s habits can make a real difference in how many people actually show up.
What products work best for TikTok livestream shopping?
Duplantis does not guess what to sell. She pays close attention to what is already moving, which designs are trending and what her viewers respond to most.
Building each LIVE around products with proven demand means she is not hoping something catches on. She already knows it will.
How did she keep viewers engaged during the livestream?
The stream felt less like a sales pitch and more like a night out with friends. Duplantis stood, moved around, spoke directly to viewers and called out customers by name.
She also layered in giveaways, flash sales, coupons and buy-more-save-more offers throughout the evening. One strategy involved tying giveaways to engagement milestones like reaching 100,000 likes.
“People buy from people. That’s what I love about TikTok Live. It’s not just a listing on a screen. It’s connection,” she explained.
How popular is livestream shopping on TikTok?
It is growing fast. According to TikTok’s newsroom, 76% of shoppers who interacted with TikTok Shop had purchased something through a livestream in the prior year. Brands and creators in the U.S. hosted over 8 million hours of LIVE shopping content in 2024 alone.
Livestream shopping is not a niche trend anymore. It is becoming a mainstream way to buy and sell.
Can small businesses actually grow on TikTok Shop?
The numbers say yes. TikTok reported in May 2026 that 89% of small and midsize businesses surveyed saw their sales increase after promoting on the platform. Searches for “small business” on TikTok also jumped 479% in the first quarter of 2026.
For women running businesses from kitchen tables and home offices, TikTok Shop is becoming one of the fastest ways to reach new customers.
Are big brands using TikTok Shop too?
They are. Pacsun is one notable example. In 2023, a TikTok affiliate creator with just 5,000 followers helped turn the brand’s Casey jean into a viral sensation. Pacsun moved 11,000 pairs in 48 hours, and the style went on to generate $20 million in TikTok sales in 2024, according to Forbes.
“We’ve noticed that the virality really is in the hands of the creators,” Pacsun CEO Brie Olson told Forbes.
Crocs, Liquid I.V. and Glossier have joined the platform too. TikTok Shop is no longer just for small sellers. It is a sales channel that works at every level.
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