Social media has become a major part of our lives, allowing us to stay connected with friends and family, promote our personal brands, and stay in the loop with trending issues. It has also allowed us to share our passions and talents. But most of the notable influencers live in big cities, which makes you believe that you have to be from a big city to make it in the digital space. Dani Coops is challenging this.
Danielle Cooper, aka Dani Coops, is a fast-rising social media influencer and content creator who built a solid brand sharing her daily life in a small town. Her videos and posts on both TikTok and Instagram (where she has more than 1M followers) have attracted a lot of attention, with several brands expressing their interest in working with her.
Dani Coops has secured several brand partnerships. She has been working out and promoting a fitness lifestyle mixed with lifestyle and bikini shots for about two years.
She says she is on a path to promote positivity and hard work and wants to continue to grow and branch out through various opportunities and collaborations as she shows other small-town girls with a dream of becoming an internet sensation that it is possible.
“I never thought I would be able to turn my passion into a full-time career, let alone become a top influencer with several viral videos,” Dani Coops says.
She explains that starting a career creating content on social media can be difficult, especially as you are competing against thousands, and for her, this was twice as hard. Coming from a small town where nobody had ever made headlines on social media for their content, Dani Coops felt like it was almost impossible to make it. However, she didn’t lose hope.
Dani Coops has always loved creating content. Documenting her life on and out of the farm, she often watched other big creators for inspiration. She remembers idolizing them on Instagram and thinking no way would she become one of them. But even with this, she didn’t stop sharing videos on her socials. At first, Dani Coops just did it for fun.
She didn’t want the pressure of making it in the digital space to get in between her and her love for content creation, so she chose to focus on creating high-quality and authentic content. Through consistency, one of Dani Coops’ photos went viral. From there, her brand started gaining traction and creating more opportunities, and before she realized it, she reached the 1M mark.
Dani Coops has been sponsored by Bang Energy and worked with the top clothing store, Pretty Little Thing. She also established her brand as an authority in the fitness space.
As a fitness enthusiast, Dani Coops often shares snippets of her workout sessions on Instagram. She is currently working on her very first workout guide and a legging/fitness clothing line.
She says that by sharing her journey and story, she hopes to help other small-town girls see that they can actually make it in the digital space by sharing their daily lives or passions. Dani Coops is also changing the notion that a farmer has to look and act a certain way.