Pantone Color of the Year 2024: 10 Ways To Work ‘Peach Fuzz’ Into Your Beauty & Fashion

Pantone’s Color of the Year for 2024 will make you feel warm and fuzzy. Aptly named Peach Fuzz, the color is meant to inspire togetherness. Throughout 2024, you’ll find Peach Fuzz inspiring all kinds of things from makeup and haircare products to women’s fashion, shoes, and even home decor. Below are 10 ways you can embrace the 2024 Color of the Year through your beauty and fashion choices!

Peach Fuzz-Inspired Beauty and Fashion Products

Color of the Year 2024: Peach Fuzz

Pantone’s color of the year for 2024 is 13-1023 Peach Fuzz, a color that captures the “desire to nurture ourselves and others.” The gentle, warm peach tone is inviting, welcoming, and popping up across the board in products like makeup and fashion and even home decor and lifestyle products.

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance,” Leatrice Eiseman, Executive Director of the Pantone Color Institute™ says. “A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”

Why Peach Fuzz?

Peach Fuzz was selected as the 2024 Color of the Year because, as Pantone describes, it highlights our desire for togetherness. After the 2020 Pandemic, the world could use more feelings of kindness, tenderness, caring, and sharing — all emotions the color of the year celebrates!

According to Pantone, Peach Fuzz, is meant to invoke feelings of comfort and “peace from within” that impact our wellbeing for the better. “An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth,” the color experts say. In these times of growth and rebuilding, Peach Fuzz reminds us that “a vital part of living a full life is having the good health, stamina, and strength to enjoy it.”

How does Pantone select their Color of the Year?

The Pantone Color Institute first introduced the Color of the Year in 1999 as a way to engage the design community. In doing so, the color connoisseurs were able to draw attention to the relationship between color and culture.

But who gets to decide what becomes the Color of the Year? That job falls on Pantone’s team of global color experts at the Pantone Color Institute, who search the world looking for new color influences.

“This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, aspirational travel destinations, new lifestyles, playstyles, or enjoyable escapes, as well as socio-economic conditions,” Laurie Pressman, Vice President, Pantone Color Institute™, says of the process. “Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms, and even upcoming sporting events that capture worldwide attention.”

Through careful consideration, trend analysis, and forecasting, Pressman says the team determines the Color of the Year in “a very pure way.” Many a conversation take place among “color-attuned people” with varying backgrounds.

The name of the color also impacts the Color of the Year selection process (much like it does my nail polish selection).

Sometimes, the Color of the Year is two colors, which was the case in 2021. Other times, the color doesn’t exist and Pantone has to create the Color of the Year, as was the case in 2022 with Very Peri (Pantone 17-3928).

Regardless, the Color of the Year is one Pantone sees reflected across multiple facets of design. It’s a color that expresses the moods and attitudes of consumers; a color that reflects human nature; a color that represents “what’s happening in the zeitgeist at a macro level.”

Pantone Color of the Year 2023 (and beyond)

2024 is the 25th Anniversary for Pantone’s Color of the Year. Here’s what the Color of the Year has been in the past:

• Color of the Year 2000: PANTONE 15-4020 Cerulean
• Color of the Year 2001: PANTONE 17-2031 Fuchsia Rose
• Color of the Year 2002: PANTONE 19-1664 True Red
• Color of the Year 2003: PANTONE 14-4811 Aqua Sky
• Color of the Year 2004: PANTONE 17-1456 Tigerlily
• Color of the Year 2005: PANTONE 15-5217 Blue Turquoise
• Color of the Year 2006: PANTONE 13-1106 Sand Dollar
• Color of the Year 2007: PANTONE 19-1557 Chili Pepper
• Color of the Year 2008: PANTONE 18-3943 Blue Iris
• Color of the Year 2009: PANTONE 14-0848 Mimosa
• Color of the Year 2010: PANTONE 15-5519 Turquoise
• Color of the Year 2011: PANTONE 18-2120 Honeysuckle
• Color of the Year 2012: PANTONE 17-1463 Tangerine Tango
• Color of the Year 2013: PANTONE 17-5641 Emerald
• Color of the Year 2014: PANTONE 18-3224 Radiant Orchid
• Color of the Year 2015: PANTONE 18-1438 Marsala
• Color of the Year 2016: PANTONE 13-1520 Rose Quartz & PANTONE 15-3919 Serenity
• Color of the Year 2017: PANTONE 15-0343 Greenery
• Color of the Year 2018: PANTONE 18-3838 Ultra Violet
• Color of the Year 2019: PANTONE 16-1546 Living Coral
• Color of the Year 2020: PANTONE 19-4052 Classic Blue
• Color of the Year 2021: PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating
• Color of the Year 2022: PANTONE 17-3938 Very Peri
• Color of the Year 2023: PANTONE 18-1750 Viva Magenta
• Color of the Year 2024: PANTONE 13-1023 Peach Fuzz

Want more Color of the Year content? Keep reading!

15 Ways to Incorporate Pantone’s New Color of the Year Into Your Home

Design Pros Reveal How To Decorate With 2023’s Color of the Year — ‘Viva Magenta’