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Celebrate World Bath Bomb Day with Lush’s 30 New Scents, Including a Fundraising Fan Favorite
It's all about bubbles, birthdays and doing good
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If your idea of self-care involves a warm soak in the tub, April 27th is your time to shine. It’s World Bath Bomb Day! This year, Lush — the brand that invented the OG bath bombs — is making the celebration extra special. You can shop a 30-piece bath bomb collection to honor Lush’s 30th birthday.
Lush invented the bath bomb
The bath bomb itself was invented by Lush Co-Founder Mo Constantine in 1989. She wanted something safe and effective to calm her young children and was aiming to replicate the theatre of the fizzing antacid pill Alka Seltzer combined with essential oils that promote rest and relaxation.
In a moment of genius, she created the iconic bathing companion known and loved by millions around the world, with one still sold every 1.5 seconds. In 1990, Lush trademarked the bath bomb on April 27th — World Bath Bomb Day!
Celebrate 30 years of Lush
Lush has made a name for itself by pushing the boundaries of what a simple soak can do. This new drop is no exception and includes reimagined classics, fan-favorite scents and a standout fundraising bath bomb that’s making a real-world impact: The Hutan Bath Bomb.
This is Lush’s first-ever Keystone Giving Product where a whopping 75% of the sales price (minus tax) will go directly to grassroots organizations fighting deforestation and supporting wildlife conservation in Southeast Asia. Funds help protect the habitat of the long-tailed macaque, an essential species that helps maintain the ecosystem balance. So you’re not just soaking in a lush blend of botanicals, you’re helping keep the world a little lusher.
Whether you’re stocking up on limited-edition scents or trying a bath bomb for the first time, now’s the time to indulge. So draw a bath, drop in something fizzy and celebrate World Bath Bomb Day the way Lush intended: with color, care, and a little consciousness. Shop the full collection at Lush.com. And don’t wait too long—these bath bombs are bound to sell fast.
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