Love the Viral Lola Blanket? These Dupes Start at Just $25
Shop affordable alternatives from Walmart, Target and Comfrt that offer plush comfort for much less
Key Takeaways
AI-generated summary reviewed by our editorial team.- Save big: Walmart or Target bubble blankets cost much less than Lola.
- Try Comfrt’s Dreamer: plush, stretchy, and available in many colors.
- Compare sizes/colors: check each dupe—Walmart's is a 50×72 throw.
The Lola blanket has quickly become a social media favorite, earning a devoted following for its exceptionally soft texture, substantial weight and cocoon-like comfort. Its popularity has surged as TikTok and Instagram users share their experiences, but costing between $125 and $425, the Lola blanket is also a significant investment for a simple throw.
Fortunately, retailers including Walmart and Target are offering affordable alternatives that capture the softness and weight shoppers love about the original. Here are the Lola blanket dupes worth considering before you make the splurge.
Why is the Lola blanket so popular?
The Lola blanket was created in 2021 by brothers Tommy and Will Higham in honor of their late mother, who found comfort in a faux-fur blanket while undergoing breast cancer treatment. In keeping with her legacy, the brothers donate Lola blankets to women undergoing breast cancer treatment each month. They also donate 10% of the profits from the Rosewater blanket to breast cancer research and patients.
The blankets began gaining widespread attention in late 2025, fueled in part by celebrity fans including Selena Gomez and Simone Biles. It’s easy to see why the Lola has developed such a devoted following: Its signature faux fur and bubble-textured design deliver an exceptionally soft, substantial feel, while its four-way stretch creates the heavy, fluid drape that sets it apart from a traditional throw. And unlike many purely functional comfort items, the Lola blanket has a polished, stylish look that makes it as attractive folded over a sofa or bed as it is wrapped around you.
What is the best Lola blanket dupe?
If you love the viral blanket but you want to try out a lower-priced version first, you can grab one of the available dupes that are sure to offer you the same unique comfort.
What is the cheapest Lola blanket dupe?
Walmart has their own version of the bubble textured throw from Better Homes & Gardens for a fraction of the price. The Walmart blanket is 50″ x 72″ and available in several different colors, including pink, green, brown, white and beige. You can also get the blanket in a smooth texture as opposed to the bubble pattern. This version of the blanket is just $24.95, allowing you to save hundreds.
What store has the most dupe colors?
You can also check out Target’s version of the throw which offers a variety of beautiful hues. This 3D bubble blanket is from their Bedsure brand and is available in multiple colors and sizes. You can pick it up for any size bed, from a throw blanket to a king size in colors including black, orange, purple, pink, green, red and blue, among others. This blanket is currently on sale for just $29.99 (Reg. $59.98).
Where can I get the best size options for Lola dupe?
The Comfrt brand is a bit more expensive than the blankets from Walmart or Target, though it’s still priced lower than the Lola blanket. The Dreamer blanket from Comfrt is available in a wide variety of colors and sizes including rose pink, navy, sea glass, vanilla and gray, among others. Sizes include a medium, large, x-large and the Mega Dreamer.
You can also get the same comfort and stretch from this blanket with its plush material and elastic stretch. The Comfrt blanket is currently on sale for just $99, as opposed to its regular price of $259.
Choose one of these affordable versions of the Lola blanket before you splurge on the fan-favorite throw!
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