Hilary Duff Is Bath and Body Works’ New Ambassador—and the Campaign Needs to Be Seen
Duff's steamy, rain-soaked campaign video has fans talking—see the new scents that inspired it!
Key Takeaways
- Hilary Duff is Bath & Body Works' new ambassador and creative partner.
- The Fruit Fusion line includes four scents ranging from $4.95 to $18.95.
- Duff also uses Botox, microneedling and salmon sperm facials for her skin.
Hilary Duff is teaming up with Bath & Body Works to help them release several new scents. Yes, you read that right. Lizzie McGuire herself is collaborating with everyone’s favorite fragrance store, and trust us when we say, the campaign needs to be seen to be believed. Below, we share everything you need to know about the collaboration, including when you can expect to see the new scents in stores.
What to know about Hilary Duff’s new Bath & Body Works collaboration
On Monday, July 6, Duff, 37, announced that she’s teaming up with Bath & Body Works to become their new ambassador and creative partner for their Fruit Fusion campaign, which introduces four fruit-forward fragrances—Watermelon Whirl, Berry Bliss, Tangerine Twirl and Banana Blend.
“Fruit Fusion is a clear example of our ‘Consumer First’ formula in action, ” Veronique Gabai-Pinsky, chief brand & product officer of Bath & Body Works, said in a statement. “We’re focused on creating high-quality, innovative products that deliver real performance and make people feel good, while showing up in ways that feel authentic and relevant. This launch brings that together, from innovation and design to the partnership with Hilary, in a way that genuinely connects with our customers.”
All four scents will be introduced in a variety of categories including perfumes, lip oils, body care items, hand sanitizers and accessories. Prices range from $4.95 to $18.95, and according to Duff, each item feels like a “celebration.”
“This brand has been a part of my life since before I can remember. It was the first store where I got to form my identity in a beauty space and start to not buy what my mom had been buying me,” the actress told People magazine. “But also, the new and improved ingredients and packaging are just very joyful and fun and resonate with exactly what I’m doing right now in my own life. I’m in my bright, happy phase, and these products and the scents really speak to that.”
Another thing that speaks to her? The steamy campaign photos and videos, featuring Duff in the rain in a white shorts set, slathering the products on her skin to the soundtrack of Squeeze’s 1981 hit song “Tempted.” Duff says the campaign makes her look “so b-d-ss.”
“I look hydrated, moisturized, juicy, all the things that we want to look like,” she continued. “It’s sweet. And there was a stage of my life where everything was very heavy and woodsy and kind of masculine, and I’m not in that era at all right now. So this is helping me out.”
When to pick up the new Bath & Body Works line
All four scents in the new Bath & Body Works collection are available for purchase in-stores and online now, and they’re perfect for people looking for a simple beauty routine.
“I used to spend hours getting ready. We [moms] have four minutes to get ourselves together. My kids come first. I feel much better about myself when I use the few tried-and-true products that I know work,” the actress said. “I’m also a huge water drinker. I put tons of powders in my drinks. I try to do it from the inside out. And I love brands being transparent about what they’re putting in their products.”
Other skin care products Hilary Duff loves
Along with Bath & Body Works, Duff does have a few other tried and true skincare secrets that she loves.
“I do all the things. I love Botox. I’m obsessed with microneedling and salmon sperm [facials],” she told People. “It [salmon sperm] works so well. I’m making my husband [Matthew Koma] do it. He’s obsessed. He loves it.”
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