Pets Global Sparks a New Era of Accessible Wellness Longevity: Meat First, Limited Ingredients, & Unlimited Choice

Since 2010, Pets Global, Inc. has been redefining pet eating habits, bridging industry gaps by offering high-quality, meat-first food devoid of fillers and unpronounceable ingredients. An independent pet wellness nutrition company, Pets Global comprises four brands– Zignature, Fussie Cat, Essence, and Inception – all dedicated to elevating how owners care for their beloved friends. From recipes formulated without grains to diverse single-protein sources and dry kibble to wet food and treats, Pets Global ensures the needs of every customer – both human and furry – are met.

Founded by Daniel Hereford, an industry veteran, and a team of pet-loving professionals, Pets Global has expanded into many markets around the world, illustrating the rising demand for balanced, healthy meals that nourish pets’ bodies while pleasing their palate. What fueled the company’s growth is the ever-improving societal awareness that high-quality pet food, though sometimes more costly, will minimize future vet expenses and, most importantly, give pets the happiness and health they deserve.

From a family-owned business, Pets Global transitioned into a globally operating independent enterprise, entrenching its name across many markets while maintaining its autonomy and freedom to create the best possible products, no matter how much time, research, or resources it takes. Run by a team of pet owners who understand the eternal connection between people and their four-pawed family members, the company is dedicated to protecting that bond by helping pets enjoy healthier, longer lives.

With its four sub-brands, Pets Global addresses the needs of all cats and dogs, from uncommon insensitivities to popular allergies and taste preferences. “At the end of the day, it’s all about accessibility. We cater to all cats and dogs, not only those with specific requirements,” says Neil Thompson, Vice President of Sales. “Pet parents can choose between fish, poultry, red meat, and even kangaroo. We have pouches with gravy, kibble, and snacks in all shapes and sizes. We have canned meals made with goat milk, dry food with superfood grains, and so much more. The ingredients are limited, but our selection is far from it.”

With pet welfare at the very core of its mission, Pets Global not only meets but exceeds industry standards, completing comprehensive AAFCO feeding studies based on enhanced trials that determine the nutritional and taste value of every product. Building on the founder’s over 30 years of field experience, the company conducts extensive trials that go beyond standard requirements, ensuring its products are tested across a wide range of scenarios, including dogs with varying needs, cats of all age groups, picky eaters, and many others.

These enhanced trials inform Pets Global’s decisions, helping the team identify the most crucial pain points and highlighting the industry’s common shortcomings which the company relentlessly addresses. Absent of potatoes and corn fillers, Zignature provides a wide selection of nutritious meals including super-grain options and those formulated with no grains (where fiber intake comes by means of peas, chickpeas, and lentils). Zignature super-grain meals rely on non-starchy carbohydrates, such as quinoa, millet, and oats, eradicating the need for common ‘fillers’ like rice and potato, which are common pet allergens.

On the other hand, because of Fussie Cat’s commitment to creating palatable pouches that provide these graceful creatures with the taste of elegance they crave, it gained a reputation as one of the brands even the fussiest felines will enjoy. “Cats are incredibly particular,” says Ellie Mosser, Community Relations Specialist with an extensive background in rescue. “Any time I would encounter a cat who refused to eat, I suggested the owners try Fussie Cat, and the response has been remarkable. I always used to joke, ‘If your cat doesn’t eat Fussie Cat, it might be time to call the doctor!’ It’s just one of those things that every cat loves.”

Within the Pets Global universe, every pet’s unique needs are met and celebrated, understanding that just like humans, their dietary habits hold an immense power to transform lives and enhance well-being. From dog food made without chicken, potatoes, or rice to varieties incorporating novel proteins like kangaroo; and high protein, moisture-rich cat dishes that emanate the lavish essence of these opinionated creatures – Pets Global’s kaleidoscopic range of meat-first products are about more than nutritious, delectable food. It’s about providing a gateway to a better standard of life, one that our furry friends more than deserve.