Introducing ‘Here for It’: The New Real-Time Video Series That Gives You Front-Row Access to Fanatics Fest and More
The new vertical video series is taking you inside every pop culture moment—starting at Fanatics Fest 2026 with Leigh Soriano (@oldfashonedhussle)
Key Takeaways
- 'Here For It' vertical video series launches real-time pop culture coverage.
- Creator Leigh Soriano (@oldfashonedhussle) hosts unscripted red carpet show.
- Watch behind-the-scenes celebrity content from the Met Gala to Fanatics Fest.
There’s something about a really good text from a friend at a party. You know the one—where she’s telling you who just walked in, what they’re wearing and who they’re pretending not to notice. That’s the whole vibe of Here For It, a brand-new vertical video series designed for anyone who lives and breathes pop culture, and it’s exactly what we’ve been waiting for.
The concept is simple. No stiff press coverage. No velvet-rope distance. Just a friend on the inside, taking you along for the ride—through the red carpets, the after-parties, the award show chaos and the “wait, is that really her?” moments that make celebrity culture so deliciously fun.
The format that’s about to be everywhere
Think of Here For It like an Instagram Story you can’t stop watching. Each drop unfolds in real time from inside the event, mixing vertical video, reels and those little in-between moments that usually never make it to camera. The line for the signing. The walk between activations. The genuine, unfiltered “okay give me a second” reaction after spotting someone unexpected.
Every episode opens the same way, and honestly? It works. “Hi, it’s Monday, May 4th, 2026, the day of the Met Gala… and I am Here. For. It.” That’s the whole ethos in one line. She’s not covering the event. She’s in it. And so are you.
The best part? Nothing is scripted. There are no pre-written questions being performed for the camera. If Leigh gets starstruck, we catch it. If an athlete she wasn’t expecting walks past, that reaction is the content. If a chaotic autograph line turns into a genuine “oh my god” moment, that’s the whole point. Authenticity is the format, and the messiness is the feature.
The debut: Fanatics Fest chaos, unfiltered
For the first outing, one of our ‘Here For It’ hosts, Leigh Soriano, better known to her more than 2 million TikTok and Instagram followers as @oldfashonedhussle. is heading straight onto the convention floor at Fanatics Fest 2026—one of the buzziest crossover events on the sports and pop culture calendar. She’s taking followers past the velvet rope for a full day of real-time coverage, from the massive interactive activations to the autograph lines to those completely unscripted moments when a sports icon strolls by.
It’s the kind of access that usually stays locked behind press credentials, delivered in the language of a friend texting you from the middle of it all. No pretension. No stiff wrap-ups. Just pure pop culture chaos, filtered through Leigh’s very particular sense of humor.
The culture calendar we’re all watching
If you’re the kind of person who arranges your weekend around award shows, you’ll want to bookmark this. Here For It will drop from the moments that actually matter—the ones people are already talking about at brunch.
The first quarter of the year covers the Golden Globes, Sundance, the Grammys, the Oscars, the Academy of Country Music Awards, NBA All-Star Weekend and everything swirling around the Super Bowl. Spring brings Coachella, the NFL Draft, the Met Gala, Cannes and the Tony Awards. Summer means the ESPYs, the MTV Video Music Awards, the Emmys, the US Open and fashion weeks in New York, Milan and Paris. The back half of the year? The World Series, the CMA Awards, the Latin Grammys, Art Basel Miami Beach and every holiday activation the celebrity world can throw at us.
Basically: if it’s happening, if it’s the thing everyone’s posting about, she’ll be there. And so will we, through her.
How to follow along
Here For It lives on the platforms where culture happens—so follow along on Woman’s World‘s socials (Instagram, TikTok and YouTube Shorts), follow Leigh directly at @oldfashonedhussle, and you can also catch coverage on our sister brand, Us Magazine‘s Instagram, too.
Fair warning: once you start watching, you’re going to want to text a friend about it. Which, honestly, is the whole point.
The next time your feed is buzzing about a red carpet, an award show or a moment everyone’s suddenly talking about—you’ll have somewhere to go for the real story. From someone who’s actually there. Who feels like she’s texting just you.
And on that day, whenever it is, we’ll all be able to say the same thing: we are Here. For. It.
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