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Perfect Your Pout With the 13 Best Lipsticks for Women Over 50


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Lipstick is a powerful tool in a woman’s beauty arsenal — just ask the roughly 120.85 million women in the US who used lipstick and lip gloss in 2017, according to Statista. Applying a swipe from your favorite tube will not only bring a bright pop of color to your lips, it’s a fun and easy way to boost your confidence and an “I can do anything” feeling to match — particularly if it just so happens to be the best lipstick for older women.

When you hit a certain age, you begin to deal with issues such as thinning, dryness, and fine lines that can bring a lot of emphasis to the area around your mouth, and not in a particularly flattering manner. We’ve chosen a slew of lipsticks that will not only last for a long time and offer great color, they’ll hydrate and fill in lines to give you your most attractive pucker yet.

What’s the best lipstick shade for my skin tone over 50?

Choosing the perfect lipstick hue can be a challenge at any age. One day, you might be feeling a bright ruby red, and the next, you’re looking for a muted berry.

The general rule of thumb when it comes to hunting for the perfect hue is to find one that matches the undertones of your complexion. This will help you from looking washed out, ruddy, or sallow.

If you have cooler undertones, lipsticks with purple, blue, and silver bases will be wonderful choices. You’ll want to be mindful of very light hues and pastels, as they could make you look pale or ashy. If you happen to have warmer undertones, on the other hand, hot lipstick bases, such as fiery reds and oranges, will be lovely options. Ladies with coveted neutral undertones can rock nearly any shade of lipstick.

That being said, we say wear whatever shade you love best. If your skin tone is said to look better in oranges, but you’re in love with a bright pink — go for it! As long as you love how it looks and it makes you feel great, that’s really all that matters.

What types of ingredients should I look for over 50?

For the best, most nourishing formulas, natural and organic lipsticks may be your best bet. Karen Behnkem, the founder of Juice Beauty, spoke with Dermstore about the pros of being picky with your makeup. For starters, our bodies absorb 60 percent of the products we put on topically, and organic ingredients contain less toxins than conventional ones. It has also been found that certain ingredients like chemicals, parabens, phthalates, lead, and fragrance, have the potential to create health problems down the road. Changing out something as simple as lipstick is a good way to minimize that risk.

The Best Lipstick for Older Women

Now that you know what you’re looking for, it’s time to shop! If you’re in need of a pretty new lip product to brighten your look, scroll down to see Woman’s World’s top picks for the best favorite lipstick colors and brands around.

See more of our best product recommendations

Dose of Colors Matte Liquid Lipstick

Best Long Wear Lipstick 

Where to buy: $18, ULTA

Dose of Colors’ matte liquid lipstick has a vegan formula comes out as a soft, creamy liquid onto your lips, but after a minute or so, it turns into a beautifully pigmented matte finish that’s meant to last. It comes in 35 highly-pigmented  shades, so you’re bound to found a favorite. 

Wrote one happy buyer: “These have the best color payoff, extremely pigmented, and last through my extremely long work days.” 

LAWLESS Soft Matte Liquid Lipstick

Best Matte Liquid Lipstick

Where to buy: $18 (was $25), Sephora

LAWLESS’ soft matte liquid lipstick has a long list of ingredients that it’s formulated without. Cruelty-free, it’s made sans silicones, comedogenic ingredients, and mineral oil — just to name a few. Instead, you’ll find natural emollients, such as caprylic capric (an oily liquid made from palm kernel or coconut oil), antimicrobial elderberry extract, and redness-calming plumeria flower extract. Looking for something that has a touch more shimmer? The brand also has a lipstick with a metallic finish for ultimate shine.

RMS Beauty Wild With Desire Lipstick

Best Clean Lipstick

Where to buy: $28, Sephora

For a lipstick that’s pure and clean, you can’t go wrong with RMS Beauty’s Wild With Desire in your purse. Its soft, creamy formula is packed with antioxidants, which are essential for fighting free radicals that cause your skin to age. The soft creamy texture will make your lips feel moisturized, but also leaves them with a gorgeous, opaque hue. This Beauty Oil is also thrown into the mix, so you’ll never have to worry about your color bleeding, feathering, or flaking.

Juice Beauty Phyto-Pigments Luminous Lip Crayon

Best Organic Lipstick
Juice Beauty

Where to buy: $22, Juice Beauty

Creamy, soft, and hydrating, Juice Beauty’s Phyto-Pigments Luminous Lip Crayon makes achieving the perfect pout possible. Its pointed tip and pencil-like tube make getting every detail lined and filled out so easy that you won’t even need to look in a mirror. The phyto-pigments Juice Beauty uses in their lip crayon are derived from plants. This, along with jojoba oil and shea butter, will ensure your lips never feel the slightest bit chapped, while also displaying bold color. 

ILIA Tinted Lip Conditioner

Best Moisturizing Lipstick

Where to buy: $28, Sephora

Oftentimes, dry skin comes with age, and a hydration boost is just what your pucker needs. ILIA’s soothing mix of vitamin E, cocoa butter, and antioxidants from olive fruit and sesame mean your pout will be moisturized at all times. You get to determine the intensity of the color, since its buildable formula can take you from a sheer gloss to a richly pigmented look after a few more layers. You also won’t find things like gluten, petrochemicals, mineral oil, or nanoparticles in this product.

100% Pure Cocoa Butter Semi-Matte Lipstick

Best Lipstick for Fine Lines

Where to buy: $30, Dermstore

This semi-matte lipstick is made with pure cocoa butter for a buttery-smooth texture that won’t sink into fine lines or cracked lips. Natural fruit pigments are used to give each lipstick its gorgeous color. Choose from six shades that range from a bright citrusy orange to a deep purple-red aubergine.

Lilah B. Divine Duo Lip and Cheek 

Best Lipstick Duo

Where to buy: $46, Sephora

Lilah B.’s Divine Duo lip and cheek compact is one of those products that can really do it all. Not only is it a gorgeous lip tint, it can be also used on your cheeks as a blush. Want to simplify your routine even further? Use it as an eyeshadow for an ultra-romantic look. It’s made without gluten, sulfates, and parabens, and is chock-full of healthy botanicals, such as aloe and agar, which are ideal for hydrating, moisturizing, and healing skin. Aah! 

Benecos Natural Lipstick

Best Organic Lipstick

Where to buy: $12.96, Amazon

Deep shades of berry will never go out of style, and for good reason: It’s a sophisticated twist on a classic red hue that works for nearly any season or occasion. Benecos’ natural lipstick in Watermelon is a cranberry hue with plum undertones that looks lovely on any skin tone, and you’ll be pleased to find that there’s not a single toxic ingredient on its formula list. Organic castor seed and avocado oil serve to add moisture, while babassu oil and vitamins C and E act as preventative protection. 

EVXO Organic Lipstick

Best Lipstick With SPF

Where to buy: $17.99, Amazon

Forget the pasty white lip balms you used to use to keep your pout: Avocado, coconut, and jojoba oils work together to provide natural sun protection for your lips in EVXO’s organic lipstick. This healing blend of organic mango, cocoa, and capuacu butter improves the elasticity of your lips, banishes dry skin, and provides long-lasting wear. It’s also got a pucker-worthy glossy finish.

Axiology Lip Crayon

Best Non Drying Lipstick
Credo Beauty

Where to buy: $28, Credo Beauty

Using Axiology’s lip crayon in Marsala, Toasted Rose, or Keen will give you that classic red lip finish, but with a moisturized upgrade, thanks to the inclusion of avocado and moringa oils, which will penetrate down to the deepest layer of your skin to hydrate and soften. The 10 ingredients that make up this formula are also organic, cruelty-free, and vegan. 

Honeybee Gardens Truly Natural Lipstick

Best Hydrating Lipstick

Where to buy: $12.90, Walmart

Honeybee Gardens Truly Natural lipstick is another product that’s filled to the brim with organic oils, from sesame and sunflower seed to and castor seed oil. Certified organic cocoa butter rounds out the ingredient list to soothe, rejuvenate, and hydrate your lips. That’s good news, since when your mouth is healthy, your lipstick will last longer. We particularly love the Bermuda and South Beach hues, which are punchy, tropical shades that will bring a bit of warmth on a cold winter’s day.

L’Oréal Age Perfect Luminous Hydrating Lipstick + Nourishing Serum

Best Drugstore Lipstick

Where to buy: $8.49, Amazon

There’s a reason celebs such as Helen Mirren and Jane Fonda are opting to play up their pouts on the red carpet with lipsticks from a brand that costs less than $20 — it’s that good! Unlike your run-of-the-mill drugstore brand, this particular pick is specially-formulated with anti-aging ingredients at its center, including pro vitamin B5, that can help you achieve a smoother, more supple pout over time. Choose from 10 star-worthy shades. 

Fitglow Beauty Lip Color Serum

Best Collagen Lipstick
figlow lipstick

Where to buy: $42, Amazon

Fitglow Beauty lip color serum does more than just provide gorgeous color. Its glossy gel is infused with natural vegetable microcollagen that helps fill out fine lines on your lips as it boosts hydration and plumpness in your lips. The stunning metallic colors, meanwhile, make for a fun way to take care of your pucker.

Powered by Arnica montana, Arnicare® is designed to treat muscle pain, swelling, and discoloration from bruising. The unscented gel cools on contact and absorbs quickly into your skin, leaving no sticky or greasy residue, and provides you with the relief you seek. Learn more at

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