‘Better Than the Name Brand’: Devoted Fans Love Kroger Dupes—7 Must-Try Grocery Items
These store brand favorites taste just as good—or better—than the originals and they cost a lot less!
Remember food shopping with your mom as a kid, getting frustrated when she’d buy the generic store-brand cereal as opposed to the brightly colored, alluring name-brand box? Growing up is realizing that the generic brand often tasted exactly the same and sometimes even better! When it comes to Kroger brand, a handful of products reign supreme over the name brand. Here, we’ve rounded up a few Reddit users claim are the best.
Kroger Chocolate Milk

Chocolate milk aficionados can be extremely picky when it comes to what’s good and what’s not, and the overall consensus is that Kroger’s Chocolate Milk can hold its own against some of the biggest names in the chocolate milk world. “Kroger chocolate milk over Nesquik any day!,” said one Reddit user. At $2.49 for a half gallon, get your hands on this decadent delight.
Kroger Coconut & Caramel Fudge Cookies

There’s no need to wait around for Girl Scout Cookie season when you can get Kroger’s Coconut & Caramel Fudge Cookies for $3.79 a package. “Same thing as Samoas, but they’re available year-round and much cheaper,” wrote a Reddit user, with many reviewers sharing the same sentiment.
Kroger Frosted Strawberry Toaster Treats

It’s hard to impress Pop-Tart lovers with anything other than the Pop-Tart brand—but some Reddit users argue that the Kroger brand knocks the original out of the park. “Kroger brand has more filling, I swear,” insisted one user. Get your hands on a box! Prices vary.
Kroger Homestyle Waffles

When it comes to frozen waffles, there’s one brand shoppers most often turn to: Eggo. However, according to Kroger shoppers, the Kroger generic brand of frozen Homestyle Waffles is just as impressive at $2.49 a box. “These Kroger waffles have a cakey, fluffy texture and they are very sweet in taste. These are the very best waffles,” wrote one reviewer.
Kroger Kick of Lime White Corn Tortilla Chips

Plain tortilla chips are satisfying as is, but something about the lime-flavored ones gives them an edge, with many Redditors sharing their love of the Kroger brand bag that costs just $1.99. “The lime seasoning is great!,” said one review.
Kroger Pepperoni Frozen Pizza Snack Rolls

Is there anything more nostalgic—and utterly delicious—than a pizza roll? This tried-and-true frozen classic is crispy on the outside, warm and gooey on the inside and it satisfies that pizza craving in a pinch. As for the Kroger brand, many argue the generic version is just as good as Totino’s! For $8.49 a bag, you’ll have to try what fans of the store call “legit.” “I’ve tried a lot of off-brand pizza rolls and these are by far the best ones. Pop them in the air fryer and they are arguably better than the name brand,” shared one reviewer.
Big K Zero Sugar Cola

If you’re a soda fanatic but don’t like the price tags associated with the name brands, Kroger brand zero sugar cola will satisfy your Coke Zero cravings in an instant for just $4.33 for a case, with one fan on Reddit calling it “better than Diet Pepsi,” and another reviewer saying they “like this better than either of the name brand zero colas.”
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