The Pioneer Woman Mercantile: Your Complete Guide to Ree Drummond’s Must-Visit Pawhuska Store
Bakery treats, comfort food and charming finds await at The Merc
For years, Ree Drummond has invited fans into her world. The red-haired TV personality transformed her Pioneer Woman blog into a lifestyle empire that includes her hit Food Network show, bestselling cookbooks and a popular line of kitchenware and home decor at Walmart.
But the heart of her brand is the Ree Drummond Mercantile in Pawhuska, Oklahoma.
Affectionately called “The Merc,” it is more than a store—it’s a destination. Housed in a beautifully restored 100-year-old building, the space includes a retail shop, bakery and deli, creating a one-stop hub for all things Pioneer Woman. Ree and her husband, Ladd, purchased the historic property in 2014 and documented the extensive renovation process on her blog before officially opening the doors in 2016.
Today, the Ree Drummond Mercantile draws visitors from across the country. Guests can shop exclusive Pioneer Woman merchandise, enjoy hearty comfort food, grab fresh-baked treats and experience a slice of small-town Oklahoma charm. Whether you’re planning a girls’ getaway or passing through Osage County, Pawhuska has become a must-visit stop for fans.
Curious what makes the Ree Drummond Mercantile so special? Here’s everything you need to know before you go.
Inside the bakery at The Pioneer Woman Mercantile
If you’re gearing up for a full day of exploring Osage County, start with something sweet at the Ree Drummond Mercantile bakery. This fan-favorite spot inside The Merc serves up a tempting lineup of freshly baked treats, from classic chocolate chip and snickerdoodle cookies to pink sugar favorites and seasonal specialties.
Craving something more indulgent? The bakery case is stocked with warm cinnamon rolls, gooey sticky buns, flaky scones, muffins and buttery biscuits. You’ll also find cupcakes in crowd-pleasing flavors like vanilla, chocolate, red velvet and strawberry—perfect for an afternoon pick-me-up or a shareable treat.
And no bakery stop is complete without coffee. Swing by the deli inside the Pioneer Woman Mercantile for a freshly brewed cup to pair with your pastry. Whether you’re dining in or taking your treats to go, it’s the ideal way to fuel up before shopping and sightseeing in Pawhuska.
Sampling The Merc menu
If shopping comes first on your itinerary, the Mercantile deli is ready when hunger hits. Open for breakfast, lunch and sweet treats throughout the day, it’s the perfect place to refuel after browsing the shop.
Starting your morning at The Merc? Breakfast favorites include hearty burritos, fluffy scrambles, classic biscuits and gravy and stacks of pancakes that channel signature Pioneer Woman comfort food.
By lunchtime, the menu shifts to satisfying sandwiches and savory staples. Crowd-pleasers like the turkey bacon club and Ladd Drummond’s favorite chicken sandwich deliver a filling midday meal that keeps you energized for more exploring around Pawhuska.
For dinner, fill up on comforting entrees like Dr. Pepper pulled pork, chicken fried steak and more. For the full list of menu options, visit their site here.
General store shopping
From houseware to trinkets to books and beyond, there’s something for everyone at The Merc’s general store. And as revealed on the Pioneer Woman blog, Ree Drummond’s rule for sourcing items to sell is simple—it must make her smile. “If it’s funny, weird, cute, or pretty, I bought it for the store,” Ree shared.

Other places to visit near The Pioneer Woman Mercantile
Aside from The Merc, Ree Drummond has made her mark around Pawhuska. For a slice of pizza with a bit of Pioneer Woman flair, check out P-Town Pizza. For a sweet treat to wrap up your day, check out Charlie’s Sweet Shop.
Whether you’re planning a weekend getaway or just dreaming about your next adventure, Pawhuska and The Mercantile offer the perfect blend of small-town charm, delicious food and that warm Pioneer Woman hospitality we all love. So grab your best girlfriends, pack your appetite and get ready to make some wonderful memories in the heart of Oklahoma!
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