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Popular Gift Ideas for Women According to Google’s Most-Searched Products

The best gift ideas for women based on Google's most-searched products this year!


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If you’re wondering what the best gift ideas are for the 2023 holiday season, Google has you covered. The search engine knows a thing or two when it comes to the most commonly searched for items this year, and they’ve compiled that data into Google’s Holiday 100, a list of the top-searched gift ideas in 2023. Discover what that special woman on your list might want for the holidays this year!

What is Google’s Holiday 100?

In years past, Google put together a heart-warming commercial summing up a year of searches. The commercials featured some of the most popular search terms from any given year.

Google’s Year in Search 2022

For 2023, the technology company released Google’s Holiday 100, a compilation of the top-searched products of 2023. This list contains some of the best gift ideas for friends and family with products in categories like travel, home goods, fashion, wellness and more.

Woman’s World combed through Google’s list and presents to you the most-searched for gifts that will appeal to the women on your holiday shopping list!

53 Most Popular Gift Ideas for Women 2023

Retroterry 1/4 Zip Sweatshirt

Anorak Jacket

Buy from L.L. Bean, $59

Per Google, searches for Anorak jackets like this one from L.L. Bean have spiked every November for more than 10 years!

Top Customer Review: “This anorak is just the right weight! It’s great as a windbreaker and jacket for light rain, and I can wear it over a fleece when it gets colder.

SOREL Kinetic™ Impact Caribou Waterproof

Sorel Boots

Buy from Zappos, $165

These waterproof boots from Sorel have gained a lot of traction (pun intended) in 2023! Many customers noted that they run big, so consider sizing down.

The Quencher h2.0 Flowstate™ Tumbler


Buy from Stanley, $45

Searches for tumblers from Stanley went up after the product went viral on social media platforms like TikTok and Instagram in 2023.

Top Customer Review: “Love this cup! It hold ice for days! I would not want another cup! Just bought my daughter and my son Stanley cups as well! They are absolutely obsessed! I will continue to order Stanley cups as gifts for the family.”

18K Gold Custom Engravable Disc Necklace

Engravable Necklace

Buy from Baublebar, $138

Searches for personalized jewelry skyrocketed in June 2023, but they make a great gift for the holidays, too!

Original Bag

Bogg Bags

Buy from Amazon, $115

Google reports searches for Bogg Bags, the ideal beach bag that allows for easy rinsing, reached an “all-time high” this year.

Top Customer Review: “I purchased this for my wife and I to use as a pool/lake bag. Nice size and holds a couple large beach towels and stainless drink cups easily. It also wipes off easy and is easy to clean.”

Time Off Sneaker

Dr. Scholl's

Buy from Dr. Scholl’s, $70

These comfortable lace-up sneakers from Dr. Scholl’s were super popular this year and beloved by customers for being stylish and super comfy.

Top Customer Review: “I’m so pleased with these! Super cute, and suuuper comfy. I was trying to recover from back pain from walking too much in unsupportive shoes and these have helped me so much. I walk at least a mile every day for classes and these totally keep up.

Lace Diamond Ring

Mejuri Rings

Buy from Mejuri, $698

Sustainable jewelry brands like Mejuri were very popular this year, and with so many options and styles they make a great gift idea for any woman on your list!

Portable Countertop Ice Maker

Mini Nugget Ice Makers

Buy from Walmart, $200

Perfect for the woman with a bar, backyard oasis, or anyone who loves to host, portable nugget ice maker machines are the way to go.

Top Customer Review: “I love how easy it is to use. Pour water to full line press a button and in 6 minutes or less you have crunchy nugget size ice.

Large 2L

Lululemon Everywhere Belt Bag

Buy from lululemon, $48

The popular crossbody bag from lululemon is yet another trendy must-have this year! Perfect for travel or everyday use, it truly is the “everyday” bag.

Top Customer Review: “Awesome quality and spacious enough for me to carry a 500ml water bottle along with charging bricks and sunscreen. I have entirely switched to using this for all my trips. Love the colors and quality.”

5050 Over-the-Knee Leather Boot

Stuart Weitzman Boots

Buy from Neiman Marcus, $795

Since its debut, the 5050 boot has become instantly-recognizable due to its trademark half-and-half construction: a half micro stretch back shaft and half contrasting front shaft, which makes them some of the most comfortable over-the-knee boots around.

Top Customer Review: “Highly recommended. Fits well. I have average calves and it fits over my jeans (for all mankind).

Polarized Folding Aviators

Foldable Aviator Sunglasses

Buy from Foldies, $89

Aviators that fold up to fit in your pocket? Count us in — they make for a great stocking stuffer, too!

Top Customer Review: “I am very happy with my purchase, these sunglasses are beautiful, well made and practical to carry anywhere once folded.”

Four-Prong Tennis Fashion Necklace

Grown Brilliance Lab-grown Diamond Tennis Necklaces

Buy from Grown Brilliance, $8,195

Yet another trend in sustainable shopping are lab grown diamonds. Tennis bracelets and necklaces saw a resurgence in 2023 and make the perfect holiday gift for that special someone!

Filtered Showerhead

Jolie Filtered Showerhead

Buy from Jolie, subscribe for $148

Protect hair and skin with this shower head that removes chlorine, heavy metals, and other contaminants from water. Perfect for the beauty enthusiast!

Top Customer Review: “My skin and hair issues started about 2 years ago. I was losing handfuls of hair in the shower and my skin was red, inflamed, itchy, painful. Since using this shower head, my hair is growing in full and feels soft and healthy. My skin has cleared up almost all the way. I’ve only been using this for about 30 days. I’m so thankful for this product.

Nudies Matte Cream Bronzer

NUDESTIX Bronzer Stick

Buy from Sephora, $35

This multi-tasking matte cream bronzer stick creates a warm bronzing color on the face, eyes, and lips for an easy makeup look.

Top Customer Review: “I was so happy when I got their bronzer to try, After swatching it, I realized it is way too warm and red on me to be used as a bronzer. I tried using it as a blush and it is the perfect nude blush.

Nut Milk Makers

Buy from Uncommon Goods, $169

In the age of DIY, why not make your own nut milk at home? This single-cup vegan milk blender allows you to make plant-based milk in your own kitchen with the push of a button.

Top Customer Review: “I am loving having homemade cashew milk thanks to this product! It’s truly SO easy to use, and I love that it can heat up the milk too.

TORRAS L1 Personal Bladeless Neck Fan

Neck Fans

Buy from QVC, $90

Give the gift of a breeze anywhere with this streamlined neck fan that offers blade-less cooling and an adjustable design.

Garmin Lily™ Smartwatch


Buy from Amazon, $200

A new take on a classic timepiece! This Garmin smartwatch does it all, including tell time, measure respiration, Pulse Ox, energy levels, menstrual cycle, pregnancy, hydration, all-day stress, sleep, and heart rate.

Top Customer Review: “Needed a semi-smart watch for my wife who would miss text and calls when the phone was in her purse. She uses it also for tracking her steps. Recently at a family event her cousin was very interested because of the look and size.

RadRunner 3 Plus Electric Utility Bike

Electric Bicycles

Buy from Rad Power Bikes, $2,249

This electric bike features a deep step-thru frame and fat tires that make it approachable, stable, and easy to ride, especially for women over 50!

Top Customer Review: “We love our bikes. Being in our upper 60s, we needed a little help with the steep hills. Our new bikes have helped us to be active again and have allowed us to be adventurous and explore where we never thought possible.”

Goal Digger Press-On Nails

Glamnetic Press-On Nails

Buy from ULTA Beauty, $15

With options like this minimalistic gold foil design that adorns a semi-transparent, natural base, you can’t go wrong with a press-on manicure. Get Glamnetic sets for $10 Dec. 10-16 during ULTA’s Haul-idays Sale!

Top Customer Review: “I purchased this set for my mother who doesn’t like a lot of length but feels embarrassment over the state of her nails. She’s very low-key about looks. I wasn’t certain she’d enjoy them either, but WOW, we applied them a few nights ago, and she’s loving them!

OXO Cookie Press with 12 Disks

OXO Good Grips Cookie Press

Buy from OXO, $34

Make holiday cookie-making a breeze with this cookie press, which dispenses dough for consistent and fun shaped cookies.

Top Customer Review: “I love this product, and I found it easy to put together and use. The final outcome is exactly as advertised.

Coway Airmega 400 True HEPA Air Purifier

Coway Airmega Air Purifiers

Buy from Amazon, $487

Designed to clean spaces up to 1,560 sq. ft. in 30 minutes, this air purifier is a must-have for the health conscious.

Top Customer Review: “I love a lot about this air filter. I really like the smart features. I originally thought they would be gimmicky, but after living with it for a few weeks I have experienced the value. I love that it detects the airborne contaminants, and increases air circulation to clean the air.”

Embury Leather Casual Chelsea Boots

Dr. Martens boots

Buy from Dr. Martens, $130

A lightweight take on the classic Doc Marten leather boots from their casual collection! Customers recommend sizing down, as these boots tend to run big.

Top Customer Review: “They didn’t take as long breaking in as I thought they would. Super comfy and stylish! They do run a bit big though. I normally wear a women’s 9 and ordered an 8 per other reviews. I wish they came in half sizes, because I could’ve totally half sized down and fit better. Still love them!

Black Honey

Clinique Almost Lipstick

Buy from Sephora, $24

For the last five years, Clinique’s Almost Lipstick in shade Black Honey has grown increasingly popular, with that trend continuing in 2023. The balm is a cross between lipstick and gloss, making it perfect for women of all ages.

Top Customer Review: “Love this product- easy to apply, lovely texture and very hydrating.”

Liquid Blush

Rare Beauty by Selena Gomez

Buy from Sephora, $23

Move over powder blush — all things liquid blush were trending in 2023, including Selena Gomez’s Rare Beauty Liquid Blush.

Top Customer Review: “This is so beautiful. It really is worth the money, very creamy. A little goes a very long way and it’s extremely blendable. Will be buying this again and again!

Kitsch Sage Assorted Claw Clip Set

Claw Clip

Buy from Kitsch, $12

Claw clips like these ones from Kitsch are great for hair of all lengths, whether they’re used as part of a beauty routine, to style, or both!

Top Customer Review: “These have been perfect for everything from work to yoga. I love that my hair does not slip or catch in the clip due to have fine textured hair.”

Premium Acupressure Mat Original Level

Shakti Acupressure Mat

Buy from Amazon, $89

Target mind and body tension through acupressure with the Shakti mat. This pad features Shakti spikes designed to target pain and stress relief, muscle tension, and headaches.

Top Customer Review: “I love this mat. I was unfamiliar with acupressure, but ended up splurging on this in a moment of laying in bed feeling shoulder and back pain that was keeping me awake. I’m happy I did. I recommend putting on relaxing music and taking deep breaths and it can become meditative.”

11-in-1 Ice Cream & Frozen Treat Maker

Ninja Creami Deluxe

Buy from Amazon, $230

Make ice cream, sorbet, frozen yogurt, and more with the Ninja Creami, which allows you to customize your favorite desserts in the comfort of your own kitchen.

Top Customer Review: “Absolutely love this product! I can make delicious “ice cream” out of a protein shake and sorbet out of just fresh fruit with nothing else added! Way healthier than store bought products!

Leave-In Molecular Repair Hair Mask

K18 Hair Mask

Buy from Sephora, $75

Reverse hair damage in four minutes with this K18 hair mask which contains peptide technology that repairs damage from bleach, color, chemical services, and heat to restore hair’s strength, softness, smoothness, and bounce.

Top Customer Review: “I use this before and after each time I dye my hair (so about twice every 6 weeks or so) and I am amazed at how well it works every time. Read directions carefully, use exactly as directed, and it really is magic.

The Medium Tote Bag

Marc Jacobs The Tote Bag

Buy from Marc Jacobs, $195

The most classic version of the Marc Jacobs Medium Tote brings style crafted from textural cotton canvas with a silhouette intended to fade and relax over time for an authentically broken-in look.

Lip Butter Balm for Hydration & Shine

Summer Fridays Lip Butter Balm

Buy from Sephora, $24

This vegan lip balm helps hydrate and sooth dry lips in seconds.

Top Customer Review: “Love the subtle color, perfect for when you want hydration with a touch of color.”

Eyes Valet Tray

Jonathan Adler Decorative Trays

Buy from Jonathan Adler, $75

From an entryway catch-all to a place for your everyday jewelry and perfume, interior designer Jonathan Adler brings decorative trays for every kind of taste.

Top Customer Review: “Perfect tray for daily jewelry. Love the design and color!

The Pillcase Set

Cadence Capsules

Buy from Amazon, $98

Cadence brings a new way of packing everything from daily medications to body wash, shampoo, and more for travel with their magnetic, leakproof, TSA-compliant capsules.

Top Customer Review: “I’ve amassed quite the collection of these Cadence Travel Containers; they’ve become indispensable in my travel routine, accommodating both my toiletries and medications with ease.

The Pet Carrier from Away

Airline-Approved Pet Carriers

Buy from Away, $180

Searches for pet carriers were the most searched “airline approved” product in 2023. If you travel frequently with your pet, we love this pet carrier from Away, which features sherpa bedding, water-resistant lining, and multiple pockets (for both of you).

Top Customer Review: “We picked up our 8 week old puppy in this carrier and flew back to Canada with him. He slept the entire way on both flights. I love this carrier because, though the sides are soft, they are rigid and allowed me to feel comfortable pushing him under the seat in front of me.”

3D Puzzle Vase

Puzzle Vases

Buy from Amazon, $40

There’s no vase quite like this one because it’s made entirely of puzzle pieces! This 3D-vase comes with a a detachable water cup and stand to put flowers in, too, making it totally functional and fun to put together.

Top Customer Review: “I have put together every vase puzzle they sell. I wish there we’re more to purchase. You can put real flowers in them or fake flowers. Great quality and they are beautiful.

Scalp & Hair Strengthening Oil

Mielle Rosemary Mint Hair Strengthening Oil

Buy from ULTA Beauty, $11

Designed to encourage stronger and healthier hair, this scalp oil from Mielle is made with biotin and features over 30 essential oils and nutrients.

Top Customer Review: “From the cold weather my scalp has gotten really dry and itchy, I applied it directly to my scalp and massaged in. 2 hours later I showered and rinsed it out, my hair feels so soft and my scalp is itch free!

The Book Has the Colors, You Draw the Lines

Reverse Coloring Books

Buy from Amazon, $10

A totally new way to get creative, reverse coloring books allow you to draw figures, doodle, shade, or trace and create a picture from your own imagination!

Top Customer Review: “Great doodle book for artist friends. Also, a really cool concept of having no lines, and just colors so that people can use their imagination! I’d also recommend it for kids I think it would be a fun activity for them.”

Personal Rechargeable Fan

Mini Bladeless Fans

Buy from Walmart, $11

This portable personal fan might be small, but it’s capable of absorbing wind from 360 degrees and provides powerful and soft breeze.

Women’s Tasman Slipper

UGG Tasman Slipper

Buy from UGG, $110

This best-selling slipper from UGG is a longtime fan favorite continuously rediscovered generation after generation due to its ultra-lightweight, durable outsole, plush wool lining, and suede uppers that go with anything!

Top Customer Review: “Very comfortable and well made!

IP68 Professional Waterproof Spin Scrubber

Electric Spin Scrubbers

Buy from Amazon, $50

Thanks to CleanTok, the cleaning corner of TikTok, electric spin scrubbers gained popularity in 2023 and inspired everyone to give their homes a deeper clean.

Top Customer Review: “When you don’t feel like bending over and scrubbing your tile shower, this is the tool for the job. The brush head has two settings for speed and a place to put in soap or other cleaning liquids.”

Candle Warmer, Compatible with Yankee Candle

Cozyberry Candle Warmer

Buy from Amazon, $50

Lighting candles is so yesterday — melting candles from the top down allows for a stronger, cleaner fragrance that lasts twice as long as a traditional burn! Plus, you don’t have to worry about blowing anything out. Simply set and forget.

Top Customer Review: “These candle warmers have been incredible! It is so nice not to worry about blowing out the candles when I have to leave the house for a short amount of time. I really like the timer feature so I only have to turn it on once and forget about it. I use one of these in a 600 sq ft room and the scent completely fills the room. I use it every single day when I wake up in the morning and come home from work.”

Therabody SmartGoggles

Eye Massagers

Buy from Therabody, $169

The only eye mask powered by SmartSense Technology™, this model from Therabody customizes treatments to lower your heart rate to a more relaxed state. Slip them on to soothe headaches, relieve eye strain, and invite calmness into the body and mind!

Top Customer Review: “Such an incredible device! I don’t want to take it off. My sleep patterns getting better with smart goggles and it relax my eyes from stress.

Bombas Women’s Everyday Compression Sock 3-Pack

Compression Socks

Buy from Bombas, $84

Made with a medium level of compression, these compression socks are just snug enough to feel supportive and great for anyone who travels, runs, or stands on their feet all day.

Top Customer Review: “Great for long nursing shifts. No sweaty feet or rolling down. Perfect for my petite legs.

Dyson Airstrait

Dyson Airstrait Straightener

Buy from ULTA Beauty, $500

The Dyson Airstrait dries and straightens hair simultaneously allowing you to take hair from a wet to finished look with one machine.

Top Customer Review: “I LOVE this straightener! I have fine shoulder length hair and it takes a total of 6 minutes to do my hair in the mornings, from wet. The best part is how soft my hair is afterwards. It seems to be a lot less damaging than blow dryer and straightener heat.”

HigherDOSE Infrared Sauna Blanket for Full-Body Detox

Infrared Sauna Blankets

Buy from Sephora, $699

Infrared sauna blankets can upgrade your wellness routine by igniting sweat, enhancing circulation, boosting mood, and giving you skin that glows.

Top Customer Review: “I’ve had my sauna blanket for over 6 months and I use it at least once a week! As someone who prioritizes optimized wellness and health, this has become a holy grail in my routine. My body feels so detoxed and rejuvenated after each session, especially now in with the colder weather!

Baume B5 Soothing Therapeutic Multi Purpose Cream

La Roche-Posay Cicaplast Hand Cream

Buy from ULTA Beauty, $18

Get hydrated skin and soothe visible signs of irritation caused by dryness with this rich, hydrating, non-sticky skin balm from La-Roche Posay.

Top Customer Review: “If you’re in a desperate search for your dry, cracked hands, THIS IS THE WAY. I used this a couple of times throughout the day for ~3 days and my hands recovered like nothing had ever happened.

Deluxe 4.5 Quart Tilt-Head Stand Mixer

KitchenAid Stand Mixers

Buy from KitchenAid, $260

Practical, essential, and timeless, a stand mixer from KitchenAid is a must-have in any kitchen.

Top Customer Review: “Recently bought this for lake cabin and love it! Color is so pretty! Already had one in contour silver at home that we have had for years.”

Cookware & Minis Set

Caraway Nonstick Ceramic Cookware Set

Buy from Caraway Home, $476

The top-searched kitchenware set this year comes from Caraway Homes! Woman’s World reviewed these non-stick ceramic pots and pans earlier in 2023, so we approve this on Google’s Holiday 100 list!

Arizona Birkibuc™

Birkenstock Arizona Sandal

Buy from Zappos, $110

The brand’s top-searched model in 2023, these unisex sandals are making a fashion comeback, mostly thanks to the contoured footbed that mimics the shape of the foot with excellent support.

Top Customer Review: “I was a little hesitant to buy the Birkibuc because it has a man-made upper rather than a leather one. I am pleasantly surprised with the quality of the material. I would definitely order the Birkibuc again. In fact, it’s hard to tell they are not leather unless I place them side by side with my leather Birkenstocks.

Travel Pillow for Neck Support

Trtl Travel Pillow

Buy from Amazon, $60

Loop, wrap, and nap with this travel pillow designed to be super supportive, lightweight, soft, and machine washable!

Top Customer Review: “I was wary of the Trtl at first, but now I am so glad I bought this. I have absolutely no regret! It is possibly the best purchase I have ever made for traveling. I can’t even imagine ever traveling without it again. THAT was how great this Trtl turned out to be!

Hair Dryer with IQ 2-in-1 Concentrator

Shark HyperAir Hair Dryer

Buy from Target, $180

This Shark hairdryer intelligently combines high-velocity heated air and ionized air for ultra-fast drying with no heat damage, for styles that last.

Top Customer Review: “Seriously this blow dryer is amazing! Not too loud and not too damaging! Multi attachments!

UO Satin Weighted Aromatherapy Eye Mask

Aromatherapy Eyemask

Buy from Urban Outfitters, $14

Relax and unwind with this lavender-scented weighted eye mask that can be heated for extra comfort (the weight is removable so this doubles as a nightly sleep mask, too!).

Top Customer Review: “I absolutely love this eye mask I’m about to buy my third.

Bambino Espresso Machine

Breville Espresso Machines

Buy from Amazon, $300

Make café-grade espresso at home with this slim machine from Breville which achieves optimum extraction temperatures in three seconds.

Top Customer Review: “If your goal is to learn how to pour a beautiful latte, this is a great option. The unit is quite compact, heats up basically immediately, and has great steaming power!

Green Mask Stick Blackhead Remover

Green TEa Deep Cleanse Masks

Buy from Amazon, $13

Remove blackheads and deeply cleanse the pores with the wildly popular green tea cleanse mask like this one from Gignovus, a beauty product that was searched 4,500% more in 2023.

Top Customer Review: “Leaves your skin feeling soft and smooth makes pores smaller; easy to use.”

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