If you’re wondering what the best gift ideas are for the 2023 holiday season, Google has you covered. The search engine knows a thing or two when it comes to the most commonly searched for items this year, and they’ve compiled that data into Google’s Holiday 100, a list of the top-searched gift ideas in 2023. Discover what that special woman on your list might want for the holidays this year!
What is Google’s Holiday 100?
In years past, Google put together a heart-warming commercial summing up a year of searches. The commercials featured some of the most popular search terms from any given year.
For 2023, the technology company released Google’s Holiday 100, a compilation of the top-searched products of 2023. This list contains some of the best gift ideas for friends and family with products in categories like travel, home goods, fashion, wellness and more.
Woman’s World combed through Google’s list and presents to you the most-searched for gifts that will appeal to the women on your holiday shopping list!
53 Most Popular Gift Ideas for Women 2023
- Anorak Jacket : Retroterry 1/4 Zip Sweatshirt
- Sorel Boots : SOREL Kinetic™ Impact Caribou Waterproof
- Stanley : The Quencher h2.0 Flowstate™ Tumbler
- Engravable Necklace : 18K Gold Custom Engravable Disc Necklace
- Bogg Bags : Original Bag
- Dr. Scholl’s : Time Off Sneaker
- Mejuri Rings : Lace Diamond Ring
- Mini Nugget Ice Makers : Portable Countertop Ice Maker
- Lululemon Everywhere Belt Bag : Large 2L
- Stuart Weitzman Boots : 5050 Over-the-Knee Leather Boot
- Foldable Aviator Sunglasses : Polarized Folding Aviators
- Grown Brilliance Lab-grown Diamond Tennis Necklaces : Four-Prong Tennis Fashion Necklace
- Jolie Filtered Showerhead : Filtered Showerhead
- NUDESTIX Bronzer Stick : Nudies Matte Cream Bronzer
- Nut Milk Makers : Instant Plant-Based Milk Maker
- Neck Fans : TORRAS L1 Personal Bladeless Neck Fan
- Smartwatches : Garmin Lily™ Smartwatch
- Electric Bicycles : RadRunner 3 Plus Electric Utility Bike
- Glamnetic Press-On Nails : Goal Digger Press-On Nails
- OXO Good Grips Cookie Press : OXO Cookie Press with 12 Disks
- Coway Airmega Air Purifiers : Coway Airmega 400 True HEPA Air Purifier
- Dr. Martens boots : Embury Leather Casual Chelsea Boots
- Clinique Almost Lipstick : Black Honey
- Rare Beauty by Selena Gomez : Liquid Blush
- Claw Clip : Kitsch Sage Assorted Claw Clip Set
- Shakti Acupressure Mat : Premium Acupressure Mat Original Level
- Ninja Creami Deluxe : 11-in-1 Ice Cream & Frozen Treat Maker
- K18 Hair Mask : Leave-In Molecular Repair Hair Mask
- Marc Jacobs The Tote Bag : The Medium Tote Bag
- Summer Fridays Lip Butter Balm : Lip Butter Balm for Hydration & Shine
- Jonathan Adler Decorative Trays : Eyes Valet Tray
- Cadence Capsules : The Pillcase Set
- Airline-Approved Pet Carriers : The Pet Carrier from Away
- Puzzle Vases : 3D Puzzle Vase
- Mielle Rosemary Mint Hair Strengthening Oil : Scalp & Hair Strengthening Oil
- Reverse Coloring Books : The Book Has the Colors, You Draw the Lines
- Mini Bladeless Fans : Personal Rechargeable Fan
- UGG Tasman Slipper : Women’s Tasman Slipper
- Electric Spin Scrubbers : IP68 Professional Waterproof Spin Scrubber
- Cozyberry Candle Warmer : Candle Warmer, Compatible with Yankee Candle
- Eye Massagers : Therabody SmartGoggles
- Compression Socks : Bombas Women’s Everyday Compression Sock 3-Pack
- Dyson Airstrait Straightener : Dyson Airstrait
- Infrared Sauna Blankets : HigherDOSE Infrared Sauna Blanket for Full-Body Detox
- La Roche-Posay Cicaplast Hand Cream : Baume B5 Soothing Therapeutic Multi Purpose Cream
- KitchenAid Stand Mixers : Deluxe 4.5 Quart Tilt-Head Stand Mixer
- Caraway Nonstick Ceramic Cookware Set : Cookware & Minis Set
- Birkenstock Arizona Sandal : Arizona Birkibuc™
- Trtl Travel Pillow : Travel Pillow for Neck Support
- Shark HyperAir Hair Dryer : Hair Dryer with IQ 2-in-1 Concentrator
- Aromatherapy Eyemask : UO Satin Weighted Aromatherapy Eye Mask
- Breville Espresso Machines : Bambino Espresso Machine
- Green TEa Deep Cleanse Masks : Green Mask Stick Blackhead Remover
Per Google, searches for Anorak jackets like this one from L.L. Bean have spiked every November for more than 10 years!
Top Customer Review: “This anorak is just the right weight! It’s great as a windbreaker and jacket for light rain, and I can wear it over a fleece when it gets colder.“
These waterproof boots from Sorel have gained a lot of traction (pun intended) in 2023! Many customers noted that they run big, so consider sizing down.
Searches for tumblers from Stanley went up after the product went viral on social media platforms like TikTok and Instagram in 2023.
Top Customer Review: “Love this cup! It hold ice for days! I would not want another cup! Just bought my daughter and my son Stanley cups as well! They are absolutely obsessed! I will continue to order Stanley cups as gifts for the family.”
Searches for personalized jewelry skyrocketed in June 2023, but they make a great gift for the holidays, too!
Google reports searches for Bogg Bags, the ideal beach bag that allows for easy rinsing, reached an “all-time high” this year.
Top Customer Review: “I purchased this for my wife and I to use as a pool/lake bag. Nice size and holds a couple large beach towels and stainless drink cups easily. It also wipes off easy and is easy to clean.”
These comfortable lace-up sneakers from Dr. Scholl’s were super popular this year and beloved by customers for being stylish and super comfy.
Top Customer Review: “I’m so pleased with these! Super cute, and suuuper comfy. I was trying to recover from back pain from walking too much in unsupportive shoes and these have helped me so much. I walk at least a mile every day for classes and these totally keep up.“
Sustainable jewelry brands like Mejuri were very popular this year, and with so many options and styles they make a great gift idea for any woman on your list!
Perfect for the woman with a bar, backyard oasis, or anyone who loves to host, portable nugget ice maker machines are the way to go.
Top Customer Review: “I love how easy it is to use. Pour water to full line press a button and in 6 minutes or less you have crunchy nugget size ice.“
The popular crossbody bag from lululemon is yet another trendy must-have this year! Perfect for travel or everyday use, it truly is the “everyday” bag.
Top Customer Review: “Awesome quality and spacious enough for me to carry a 500ml water bottle along with charging bricks and sunscreen. I have entirely switched to using this for all my trips. Love the colors and quality.”
Since its debut, the 5050 boot has become instantly-recognizable due to its trademark half-and-half construction: a half micro stretch back shaft and half contrasting front shaft, which makes them some of the most comfortable over-the-knee boots around.
Top Customer Review: “Highly recommended. Fits well. I have average calves and it fits over my jeans (for all mankind).“
Top Customer Review: “I am very happy with my purchase, these sunglasses are beautiful, well made and practical to carry anywhere once folded.”
Yet another trend in sustainable shopping are lab grown diamonds. Tennis bracelets and necklaces saw a resurgence in 2023 and make the perfect holiday gift for that special someone!
Protect hair and skin with this shower head that removes chlorine, heavy metals, and other contaminants from water. Perfect for the beauty enthusiast!
Top Customer Review: “My skin and hair issues started about 2 years ago. I was losing handfuls of hair in the shower and my skin was red, inflamed, itchy, painful. Since using this shower head, my hair is growing in full and feels soft and healthy. My skin has cleared up almost all the way. I’ve only been using this for about 30 days. I’m so thankful for this product.“
This multi-tasking matte cream bronzer stick creates a warm bronzing color on the face, eyes, and lips for an easy makeup look.
Top Customer Review: “I was so happy when I got their bronzer to try, After swatching it, I realized it is way too warm and red on me to be used as a bronzer. I tried using it as a blush and it is the perfect nude blush.“
In the age of DIY, why not make your own nut milk at home? This single-cup vegan milk blender allows you to make plant-based milk in your own kitchen with the push of a button.
Top Customer Review: “I am loving having homemade cashew milk thanks to this product! It’s truly SO easy to use, and I love that it can heat up the milk too.“
Give the gift of a breeze anywhere with this streamlined neck fan that offers blade-less cooling and an adjustable design.
A new take on a classic timepiece! This Garmin smartwatch does it all, including tell time, measure respiration, Pulse Ox, energy levels, menstrual cycle, pregnancy, hydration, all-day stress, sleep, and heart rate.
Top Customer Review: “Needed a semi-smart watch for my wife who would miss text and calls when the phone was in her purse. She uses it also for tracking her steps. Recently at a family event her cousin was very interested because of the look and size.“
Top Customer Review: “We love our bikes. Being in our upper 60s, we needed a little help with the steep hills. Our new bikes have helped us to be active again and have allowed us to be adventurous and explore where we never thought possible.”
With options like this minimalistic gold foil design that adorns a semi-transparent, natural base, you can’t go wrong with a press-on manicure. Get Glamnetic sets for $10 Dec. 10-16 during ULTA’s Haul-idays Sale!
Top Customer Review: “I purchased this set for my mother who doesn’t like a lot of length but feels embarrassment over the state of her nails. She’s very low-key about looks. I wasn’t certain she’d enjoy them either, but WOW, we applied them a few nights ago, and she’s loving them!“
Make holiday cookie-making a breeze with this cookie press, which dispenses dough for consistent and fun shaped cookies.
Designed to clean spaces up to 1,560 sq. ft. in 30 minutes, this air purifier is a must-have for the health conscious.
Top Customer Review: “I love a lot about this air filter. I really like the smart features. I originally thought they would be gimmicky, but after living with it for a few weeks I have experienced the value. I love that it detects the airborne contaminants, and increases air circulation to clean the air.”
A lightweight take on the classic Doc Marten leather boots from their casual collection! Customers recommend sizing down, as these boots tend to run big.
Top Customer Review: “They didn’t take as long breaking in as I thought they would. Super comfy and stylish! They do run a bit big though. I normally wear a women’s 9 and ordered an 8 per other reviews. I wish they came in half sizes, because I could’ve totally half sized down and fit better. Still love them!“
For the last five years, Clinique’s Almost Lipstick in shade Black Honey has grown increasingly popular, with that trend continuing in 2023. The balm is a cross between lipstick and gloss, making it perfect for women of all ages.
Top Customer Review: “Love this product- easy to apply, lovely texture and very hydrating.”
Move over powder blush — all things liquid blush were trending in 2023, including Selena Gomez’s Rare Beauty Liquid Blush.
Top Customer Review: “This is so beautiful. It really is worth the money, very creamy. A little goes a very long way and it’s extremely blendable. Will be buying this again and again!“
Claw clips like these ones from Kitsch are great for hair of all lengths, whether they’re used as part of a beauty routine, to style, or both!
Top Customer Review: “These have been perfect for everything from work to yoga. I love that my hair does not slip or catch in the clip due to have fine textured hair.”
Target mind and body tension through acupressure with the Shakti mat. This pad features Shakti spikes designed to target pain and stress relief, muscle tension, and headaches.
Top Customer Review: “I love this mat. I was unfamiliar with acupressure, but ended up splurging on this in a moment of laying in bed feeling shoulder and back pain that was keeping me awake. I’m happy I did. I recommend putting on relaxing music and taking deep breaths and it can become meditative.”
Make ice cream, sorbet, frozen yogurt, and more with the Ninja Creami, which allows you to customize your favorite desserts in the comfort of your own kitchen.
Top Customer Review: “Absolutely love this product! I can make delicious “ice cream” out of a protein shake and sorbet out of just fresh fruit with nothing else added! Way healthier than store bought products!“
Reverse hair damage in four minutes with this K18 hair mask which contains peptide technology that repairs damage from bleach, color, chemical services, and heat to restore hair’s strength, softness, smoothness, and bounce.
Top Customer Review: “I use this before and after each time I dye my hair (so about twice every 6 weeks or so) and I am amazed at how well it works every time. Read directions carefully, use exactly as directed, and it really is magic.“
The most classic version of the Marc Jacobs Medium Tote brings style crafted from textural cotton canvas with a silhouette intended to fade and relax over time for an authentically broken-in look.
This vegan lip balm helps hydrate and sooth dry lips in seconds.
Top Customer Review: “Love the subtle color, perfect for when you want hydration with a touch of color.”
From an entryway catch-all to a place for your everyday jewelry and perfume, interior designer Jonathan Adler brings decorative trays for every kind of taste.
Top Customer Review: “I’ve amassed quite the collection of these Cadence Travel Containers; they’ve become indispensable in my travel routine, accommodating both my toiletries and medications with ease.“
Searches for pet carriers were the most searched “airline approved” product in 2023. If you travel frequently with your pet, we love this pet carrier from Away, which features sherpa bedding, water-resistant lining, and multiple pockets (for both of you).
Top Customer Review: “We picked up our 8 week old puppy in this carrier and flew back to Canada with him. He slept the entire way on both flights. I love this carrier because, though the sides are soft, they are rigid and allowed me to feel comfortable pushing him under the seat in front of me.”
There’s no vase quite like this one because it’s made entirely of puzzle pieces! This 3D-vase comes with a a detachable water cup and stand to put flowers in, too, making it totally functional and fun to put together.
Top Customer Review: “I have put together every vase puzzle they sell. I wish there we’re more to purchase. You can put real flowers in them or fake flowers. Great quality and they are beautiful.“
Designed to encourage stronger and healthier hair, this scalp oil from Mielle is made with biotin and features over 30 essential oils and nutrients.
Top Customer Review: “From the cold weather my scalp has gotten really dry and itchy, I applied it directly to my scalp and massaged in. 2 hours later I showered and rinsed it out, my hair feels so soft and my scalp is itch free!“
A totally new way to get creative, reverse coloring books allow you to draw figures, doodle, shade, or trace and create a picture from your own imagination!
Top Customer Review: “Great doodle book for artist friends. Also, a really cool concept of having no lines, and just colors so that people can use their imagination! I’d also recommend it for kids I think it would be a fun activity for them.”
This portable personal fan might be small, but it’s capable of absorbing wind from 360 degrees and provides powerful and soft breeze.
This best-selling slipper from UGG is a longtime fan favorite continuously rediscovered generation after generation due to its ultra-lightweight, durable outsole, plush wool lining, and suede uppers that go with anything!
Top Customer Review: “Very comfortable and well made!“
Thanks to CleanTok, the cleaning corner of TikTok, electric spin scrubbers gained popularity in 2023 and inspired everyone to give their homes a deeper clean.
Top Customer Review: “When you don’t feel like bending over and scrubbing your tile shower, this is the tool for the job. The brush head has two settings for speed and a place to put in soap or other cleaning liquids.”
Lighting candles is so yesterday — melting candles from the top down allows for a stronger, cleaner fragrance that lasts twice as long as a traditional burn! Plus, you don’t have to worry about blowing anything out. Simply set and forget.
Top Customer Review: “These candle warmers have been incredible! It is so nice not to worry about blowing out the candles when I have to leave the house for a short amount of time. I really like the timer feature so I only have to turn it on once and forget about it. I use one of these in a 600 sq ft room and the scent completely fills the room. I use it every single day when I wake up in the morning and come home from work.”
The only eye mask powered by SmartSense Technology™, this model from Therabody customizes treatments to lower your heart rate to a more relaxed state. Slip them on to soothe headaches, relieve eye strain, and invite calmness into the body and mind!
Made with a medium level of compression, these compression socks are just snug enough to feel supportive and great for anyone who travels, runs, or stands on their feet all day.
Top Customer Review: “Great for long nursing shifts. No sweaty feet or rolling down. Perfect for my petite legs.“
The Dyson Airstrait dries and straightens hair simultaneously allowing you to take hair from a wet to finished look with one machine.
Top Customer Review: “I LOVE this straightener! I have fine shoulder length hair and it takes a total of 6 minutes to do my hair in the mornings, from wet. The best part is how soft my hair is afterwards. It seems to be a lot less damaging than blow dryer and straightener heat.”
Infrared sauna blankets can upgrade your wellness routine by igniting sweat, enhancing circulation, boosting mood, and giving you skin that glows.
Top Customer Review: “I’ve had my sauna blanket for over 6 months and I use it at least once a week! As someone who prioritizes optimized wellness and health, this has become a holy grail in my routine. My body feels so detoxed and rejuvenated after each session, especially now in with the colder weather!“
Get hydrated skin and soothe visible signs of irritation caused by dryness with this rich, hydrating, non-sticky skin balm from La-Roche Posay.
Top Customer Review: “If you’re in a desperate search for your dry, cracked hands, THIS IS THE WAY. I used this a couple of times throughout the day for ~3 days and my hands recovered like nothing had ever happened.“
Practical, essential, and timeless, a stand mixer from KitchenAid is a must-have in any kitchen.
Top Customer Review: “Recently bought this for lake cabin and love it! Color is so pretty! Already had one in contour silver at home that we have had for years.”
The brand’s top-searched model in 2023, these unisex sandals are making a fashion comeback, mostly thanks to the contoured footbed that mimics the shape of the foot with excellent support.
Top Customer Review: “I was a little hesitant to buy the Birkibuc because it has a man-made upper rather than a leather one. I am pleasantly surprised with the quality of the material. I would definitely order the Birkibuc again. In fact, it’s hard to tell they are not leather unless I place them side by side with my leather Birkenstocks.“
Loop, wrap, and nap with this travel pillow designed to be super supportive, lightweight, soft, and machine washable!
Top Customer Review: “I was wary of the Trtl at first, but now I am so glad I bought this. I have absolutely no regret! It is possibly the best purchase I have ever made for traveling. I can’t even imagine ever traveling without it again. THAT was how great this Trtl turned out to be!“
This Shark hairdryer intelligently combines high-velocity heated air and ionized air for ultra-fast drying with no heat damage, for styles that last.
Top Customer Review: “Seriously this blow dryer is amazing! Not too loud and not too damaging! Multi attachments!“
Relax and unwind with this lavender-scented weighted eye mask that can be heated for extra comfort (the weight is removable so this doubles as a nightly sleep mask, too!).
Top Customer Review: “I absolutely love this eye mask I’m about to buy my third.“
Make café-grade espresso at home with this slim machine from Breville which achieves optimum extraction temperatures in three seconds.
Top Customer Review: “If your goal is to learn how to pour a beautiful latte, this is a great option. The unit is quite compact, heats up basically immediately, and has great steaming power!“
Remove blackheads and deeply cleanse the pores with the wildly popular green tea cleanse mask like this one from Gignovus, a beauty product that was searched 4,500% more in 2023.
Top Customer Review: “Leaves your skin feeling soft and smooth makes pores smaller; easy to use.”
Want more shopping content? Keep reading!