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Introducing Our Product Reviews Team, and How We Review


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Trust is Important

You may have heard in the media recently about how some companies have been using AI reviewers not just to help in writing product reviews, but to create them without the involvement of any human being. AI is good at giving you a summary of things other people have written, but it can’t do anything new. It can’t give you an opinion, it can’t make decisions, and most of all, it doesn’t actually know what it’s talking about. You can’t trust it.

That’s why, as we launch a new team dedicated to giving you the best possible advice on products that matter to you, we want to talk to you about our philosophy, our methods, who we actually are, and to make one promise: Everything we write is written by real people, for people, and AI is not involved.

Our Reviews Are Real Reviews

When we review products or services, they are not just lists of top-rated products on Amazon, as you’ll see elsewhere. Wherever possible, we buy and try out products ourselves; when we can’t (we’re not making our writers get Ozempic shots), we contact experts, review medical literature and use other trustworthy sources.

We Want To Talk to You About Your Experiences, Too

We’re also going to be talking to you. We want to hear your real-life experiences and stories, so watch for questionnaires in the newsletter, and we hope you’ll not just take part, but share. Your first-hand knowledge is invaluable—we can try something out for a week, but there’s no substitute for living with it. If you see something in a review you want to talk about—or that we got wrong—email us at Everyone on the team will see that message.

Our Reviewers Are Real People

Rachel Lee and Lizzy Rosenberg.
Rachel Lee and Lizzy Rosenberg.Rachel Lee, Lizzy Rosenberg/Woman’s World

The writers I mentioned are Lizzy Rosenberg and Rachel Lee. They’re not offshored freelancers, they’re full-time employees of Women’s World and parent company a360 media.

Lizzy has been writing professionally for seven years and was an editor for People, as well as writing for Apartment Therapy,, and PureWow. For nearly three years before joining us, Rachel was been an editor for The Spruce Eats, as well as writing for Simply Recipes, and Byrdie (and before that worked in both editorial and public relations with brands including Goop and Hilton Hotels).

Lizzy and Rachel go to great lengths to make sure they get a story right, diving into research, performing interviews, and trying to cut through advertising promises to find out the truth. When we try out and test products, we create metrics that provide real numbers so that we can compare head-to-head from a baseline based on facts.

We’re Writing for You, Not Advertisers or Google

Our articles are also not written for advertisers. An advertiser might choose to run an ad in an article that mentions their product, but we wouldn’t know about it, or change anything because of it.

We know that trust is earned, and we hope that as you read Lizzy and Rachel’s articles (and other new writers as we expand) that we’ll deserve yours. They’ll be telling the truth about what they find, including when they, or doctors or other experts, don’t like something.

We’re excited not just to be writing these stories, but hearing from you about them and talking with you about your experiences. If you read something you don’t like, or have any other comments or suggestions, you can email me directly at, or the whole team at I’d love to hear what you have to say.

Thank you,

David Traver Adolphus, Editorial Lead

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