Hallmark Just Released 150+ New Ornaments for 2025—Here Are Our 8 Must-Have Picks!
Plus, discover the ornament club that gives superfans exclusive perks all year
The beloved Hallmark Keepsake Ornaments are back! These iconic holiday decorations have been around since 1973, but have expanded far beyond the initial 18 designs. Now, new releases come out every year, from the nostalgic to downright quirky. In fact, the line-up for the Hallmark ornaments for 2025 has already been announced, giving shoppers a chance to snatch up their favorites. We highlighted eight of our top picks from this year’s debut that would be charming on any tree. Plus, find out about the perks of the exclusive membership designed just for fans of Hallmark ornaments.
Snag your favorites now—plus score free ornaments and rewards!
The Christmas season is in full swing at Hallmark! The retail chain has released more than 150 ornaments as part of this year’s Keepsake Ornament Debut. The collection features everything from classic holiday decorations to pop culture figures, so there’s sure to be something for everyone.
Here’s even better news: Some extra deals accompany the official release. The first is that you’ll receive a free Glimmering Glockenspiel Ornament when you purchase a Keepsake Ornament. You can redeem this offer at Hallmark.com or at participating Hallmark Gold Crown stores while supplies last.
Members of the Hallmark Crown Rewards program can enjoy a special perk, too! You can get $30 in future Reward Dollars when you buy a Hallmark Keepsake Ornament during the official debut.
Both of these offers are valid only through the Ornament Debut, which ends Sunday, October 19, 2025. You can still shop for available Keepsake Ornaments after that time, however.
Highlights from the 2025 Hallmark ornaments
With more than 100 new releases of Hallmark ornaments for 2025, there are so many to choose from! Here are some that we’re loving this holiday season:
Dasher the reindeer
Holiday joy is bound to take flight thanks to Dasher, the lead reindeer on Santa’s sleigh team. This charming piece ($23.99) kicks off the Eight Tiny Reindeer series and stands just 2.5 inches tall. The adorable flying deer comes wearing a bell and a saddle pad with his name embroidered on it.
Holly Jolly Santa
You’ll be reminiscing about the Christmases from your childhood with this throwback ornament ($31.99). It includes a vintage-inspired decoration of Santa’s jolly face displayed in a retro-looking box. The best part? With the press of a button, his cheeks and beard light up!
Whipping Up Holiday Love
For those who cherish memories in the kitchen, this option ($23.99) is a wonderful fit. The miniature hand mixer is decorated with green, red and candy cane-inspired stripes. With “Whipping Up Holiday Love” printed on the side, it’s only fitting that the beaters of this festive mixer are heart-shaped!
Deck the Shelves
Book lovers won’t be able to resist this new release. The Deck the Shelves ornament ($24.99) features a bookcase in the shape of a tree. Accompanying the collection of miniature books on the shelves are a few holiday pieces like ornaments and a star, but it’s the festive green-spined volumes that steal the show.
Sew Darn Cute
Calling all crafters! There’s no doubt you’ll be charmed by the reindeer ornament ($22.99) made entirely out of sewing supplies. Everything from buttons and spools to thimbles and scissors comes together to create one truly unique reindeer that’ll delight any crafter. Just one look at him and you’ll be running to your sewing box to create your own homemade ornaments.
Jolly Jukebox
You’ll be humming Christmas tunes all season long with this musical ornament ($29.99). The red and green miniature jukebox is certainly festive thanks to its fun decorations of snowflakes and a Christmas tree. But the real highlight is what happens when you press the button: the holiday jukebox lights up and plays one of three Christmas songs. It’ll have you singing along in no time!
Cindy Lou Who
Relive the classic TV special Dr. Seuss’s How the Grinch Stole Christmas! by displaying one of the beloved characters on your tree. The new ornament ($20.99) puts little Cindy Lou-Who in the spotlight in the too-cute keepsake. She comes holding a green Christmas stocking while wearing a bright red bow and a sweet smile.
Charming Cardinals
These beautiful birds are showcased in a nature-inspired ornament ($25.99) that is sure to delight. The word “joy” is made to look like birch logs, and in the middle of the “o” you’ll find a couple of content cardinals. The papercraft design also includes a sprig of holly and a poinsettia bloom for added beauty.
Enjoy even more holiday fun with the Keepsake Ornament Club
Love decorating your tree with these beloved ornaments? Then the Keepsake Ornament Club may be for you! The annual membership is designed for anyone who can’t get enough of these collectibles.
For $49.99, you’ll get a year’s worth of exclusive benefits that keep the Christmas spirit alive long after the holidays are over. The included perks:
- A dream box (valued at $150) featuring exclusive ornaments and other items
- Access to exclusive ornaments in July and October 2026
- Special Crown Rewards bonus points
- $30 in coupons
- Monthly email newsletters
- An exclusive early shopping day
If you’re interested in joining, enrollment for the next year opens on November 5. Visit the website for more information and a closer look at the benefits.
Hallmark ornaments are one of the most popular ways to personalize your tree, so it’s a great time to snatch up any new releases that catch your eye!
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