Calling All Hot Cocoa Lovers: The Viral $5 Target Marshmallow Dispenser Is a Must-Have Find
Discover why this adorable Bullseye's Playground find is bringing joy to hot cocoa lovers everywhere
Love curling up with a cup of marshmallow-topped hot cocoa? Target has just the item for you! The retail store is selling a new product that makes it much more fun to add marshmallows to your mug—and it’s only $5! If you’re wondering how you can get one for yourself this holiday season, keep reading below. We share how to snag the viral Target marshmallow dispenser at a store near you, plus what shoppers have to say about the seasonal product.
The sweetest little helper for your hot cocoa station
This clever gadget is officially labeled as a food dispenser on Target’s website, since it can hold all sorts of dry goods. But make no mistake—the delightful photo of colorful mini marshmallows inside tells you exactly what it’s meant for: making hot cocoa more magical!
Just remove the lid, fill it with your mini ‘mallows (or other ingredient of choice) and turn the handle. This TikTok video by @targettrendsetter_ shows just how easy and fun it is to use. She puts her mug directly under the container portion, turns the dial and a few marshmallows fall right in!
The entire gadget is perfectly compact at just 10 inches tall, ideal for fitting under a kitchen cabinet. It’s base is also rather small so it won’t take up too much of your valuable counter space.
What customers have to say about the viral find
The Target gadget is capturing hearts all over social media over the last week as shoppers look to buy one for themselves.
“I can’t wait to use this in my Christmas hot cocoa bar,” one shopper said in the video below.
Plenty of commenters were equally intrigued by the find.
“I never go to Target but now I’ll have to!” one person replied.
Others replying to TikTok videos had mixed feelings about the find, calling it cute but unnecessary or even impractical. “Just have to refill it 50 times,” a commenter shared.
Overall, the general response has been positive, and several shoppers have expressed interest in snagging one at their local Target.
How to buy the Target marshmallow dispenser

Ready to bring this little bit of hot cocoa magic home? You’ll have to head to a Target store to do so–as of now, the $5 find cannot be ordered for delivery, pick up or shipping on the retailer’s website. However, you can check online to see if it’s in stock at your nearest store before you make the trip.
Once you get there, you’ll find the item in the Bullseye’s Playground section of the store, generally among the other Christmas products. You’ll want to act fast, however—as there seems to be limited stock available!
Other affordable Target Christmas goods out now
The marshmallow dispenser is just one of several new holiday releases that have been stocked in Target’s Bullseye Playground and Dollar Spot. Shoppers have been finding plenty of must-have items being rolled out for Christmas.
This recent TikTok video highlights some of the seasonal items now available, like Christmas tree mugs, gingerbread measuring spoons, cookie jars, nutcrackers and more. There’s even a canister labeled “Old Fashioned Hot Cocoa,” which would be perfect for pairing with the marshmallow dispenser!
Whether you fill your dispenser with mini marshmallows or candies, it’s a fun and festive way to dress up your counter during the holiday season!
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