Bath and Body Works Partners Up With Nostalgic Candy Brand ‘Sweethearts’ For the Cutest, Heart-Filled Collaboration
This is the sweetest collab we’ve seen yet
Bath and Body Works, the long-time household name in the body care and fragrance world, is known for their iconic collaborations with some of the most well-known brands (some that come to mind are their Stranger Things and Emily in Paris collaborations). And they’re coming into 2025 hot with a new, deliciously sweet collaboration: the Bath and Body Works x Sweethearts collection! Sweethearts has been around for decades, known for their heart-shaped candies with love-filled messages printed on them. This partnership is just in time for Valentine’s Day, and will fill the hearts of all the romantics out there—not just with the collection’s seductively sweet scent, but with its fun, lovable packaging as well. Keep reading for all of the details on the Bath and Body Works x Sweethearts collaboration.
About the Bath and Body Works x Sweethearts collaboration
The partnership was just announced, early in January, starting off the New Year for both brands with a bang. The collection released on Jan. 13, 2025 with a wide range of goodies from body lotions and hand soap to candles, socks and more.
The collaboration brings a new scent to the Bath and Body Works library, fittingly named “4Ever Sweet.” The fragrance has notes of candied grape, sweet berry and powdered sugar, smelling “just like the nostalgic Sweethearts candy you remember,” the brand said in a press release shared with Woman’s World. 4Ever Sweet is the perfect fruity-sweet scent to wear this year.
Bath and Body Works x Sweethearts collection includes nearly 20 different products, all of which you’re sure to fall in love with. Some of our favorites to shop are the 4Ever Sweet 3-Wick Candle, 4Ever Sweet Fine Fragrance Mist, ‘UR Cute’ Shea Socks and 4Ever Sweet Body Lotion, but you’ll have to check out the full collection for yourself below.
We also have to mention the packaging, which is so cute and fun, full of romantic flair. The label has Sweethearts candy hearts scattered throughout with the sweetest messages, and the classic Sweethearts colors of pink, blue, purple, yellow and green.
The full Bath and Body Works x Sweethearts collection
The Bath and Body Works x Sweethearts collection is now available to purchase in stores and online. Below, take a look at all of the sweet products included.
- 4Ever Sweet Fine Fragrance Mist, $17.95
- Mini Fine Fragrance Mist, $8.95
- 4Ever Sweet Ultimate Hydration Body Cream, $17.95
- 4Ever Sweet Body Lotion, $15.95
- 4Ever Sweet Body Wash, $15.95
- 4Ever Sweet Lip Oil, $9.95
- 4Ever Sweet Bath Fizz, $10.95
- 4Ever Sweet Hand Cream, $8.95
- 4Ever Sweet 3-Wick Candle, $26.95
- Sweethearts 3-Wick Candle Holder, $34.95
- 4Ever Sweet Single Wick Candle, $18.95
- 4Ever Sweet Foaming Hand Soap, $7.95
- 4Ever Sweet PocketBac, $1.95
- ‘Be Mine’ PocketBac Holder, $4.95
- ‘UR Sweet PocketBac Holder, $4.95
- ‘Be Mine’ Bath Sponge, $5.95
- ‘You + Me’ Bath Sponge, $5.95
- ‘UR Cute’ Shea Socks, $9.95
- Sweethearts Tray, $24.95
- Sweethearts x Bath & Body Works Cross-body Bag, $24.95
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