Australian Skincare Brand Freshwater Farm Expands U.S. Retail Presence
Morning routines can be simple. Washing your hands, stepping into a shower and smoothing on hand cream. But when those everyday rituals come with a beautiful scent and ingredients you can feel good about, they can feel more considered and enjoyable.
That’s the idea behind Freshwater Farm Australia, described by the company as a leading natural personal wash brand in Australia, now available in select U.S. retailers, including Whole Foods Market and Sprouts Farmers Market. For women who love thoughtfully made products, Freshwater Farm aims to offer a more considered approach to everyday skincare.
A foundation in the ethical
Freshwater Farm’s body care range includes SLS-free hand washes, castile soap bars, pH-balanced body washes and nourishing hand creams, all made in Australia using native botanicals and ethically sourced ingredients. Many products are vegan-friendly, and none are tested on animals.
“We’re proudly involved in every step of creating our natural skincare,” says Allan Hutcherson, Co-Founder and General Manager. “From growing ingredients on our farm and harvesting and distilling essential oils, to crafting eco-conscious products for the USA and beyond, our family is devoted to creating products that both your body and the environment will thank you for.”
The family is deeply hands-on in everything, from soil to finished package, with the guiding philosophy: be natural, be ethical and treat the land with respect.
Signature scents
Many essential oils are harvested and distilled on site using traditional methods, with a focus on botanical-based fragrances. These farm-grown oils give Freshwater Farm products their distinctive scent and natural benefits.
One of the brand’s highlighted collections is Freshwater Farm’s Lemon Myrtle Oil + Manuka Honey collection. Its bright citrus notes from lemon myrtle oil blend beautifully with the soft sweetness of honey, creating a citrus-forward fragrance profile. The Liquid Hand Wash in this scent is packaged in a sleek glass bottle that can be refilled with a convenient pouch, designed with both usability and refillability in mind.
Gentle, plant-based formulas
Freshwater Farm’s products are as kind to skin as they are to the environment. Soaps and hand washes use a castile soap base made from olive and coconut oils rather than animal fats. Body washes are pH-balanced, formulated to cleanse while helping maintain skin moisture, and hand creams feature shea butter, vitamin E and squalane intended to support skin hydration.
All formulas are naturally derived and plant-based, with the exception of those that include Manuka honey, harvested from the farm’s thriving beehives.
Sustainable and mindful
Caring for the land is at the heart of Freshwater Farm’s philosophy. “Regenerative farming is one approach to supporting soil and ecosystem health,” says Al Hutcherson, Co-Founder. This thoughtful approach helps keep the soil, plants and entire ecosystem healthy.
Packaging is designed with the environment in mind. Glass bottles can be reused and are described by the company as biodegradable and greywater-safe, and are wrapped in a recyclable paper wrap, making it easy for customers to enjoy their daily routines while staying eco-conscious.
Now available in the U.S.
Since its launch in Australia in 2018, Freshwater Farm has described the company as a fast-growing natural personal wash brand. Now, American shoppers can experience the same plant-based formulations developed for everyday use.
Freshwater Farm products are available at select Whole Foods Market and Sprouts Farmers Market locations, as well as specialty retailers. Their soap bars are already a hit at cult health food store Erewhon, where the brand reports they are a top-selling soap bar.
With naturally derived, ethically sourced ingredients and signature scents like Lemon Myrtle Oil + Manuka Honey, each product nourishes your skin while honoring the environment. From hand washes to body care, Freshwater Farm offers an option for those looking to incorporate plant-based products into their daily routine with a natural skincare brand developed in Australia.
