Snoop Dogg Just Dropped a New Chip Line at Costco—And the ‘All In’ Flavor Sounds Wild
The rapper's latest snack collab features four crave-worthy flavors—made with better-for-you ingredients!
While Snoop Dogg might be known for his work as a musician, the multi-talented entrepreneur has dabbled in the food industry a handful of times over the years. The 54-year-old “Drop It Like It’s Hot” singer has penned his own cookbook, From Crook to Cook: Platinum Recipes from Tha Boss Dogg’s Kitchen, collaborated with 19 Crimes for his very own Snoop Dogg-branded wine and even launched his own line of cereal.
Now, the rapper and pop culture icon is teaming up with Rap Snacks for his newest culinary endeavor—and it’s headed to a Costco near you! Here, read all about Snoop Dogg’s latest line of delicious snacks.
Why Snoop Dogg partnered with Rap Snacks
Next time you visit Costco, make a beeline for the chip aisle—because Snoop Dogg’s new crunchy collaboration is one you’ll definitely want to try.
The rapper has teamed up with Rap Snacks and Do the Right Thing Snacks to launch Snoop Box Kettle Chips, a bold new snack line that’s already generating buzz. The project is led by James Lindsay, the founder and CEO behind both brands, which are known for celebrating culture through their flavors while also focusing on better-for-you ingredients.
The Snoop Box Kettle Chips come in a 36-count box that includes a variety of flavors such as Sour Cream, Cheddar & Ranch, Maple BBQ and a unique variety, his signature “All In,” which combines a blend of salt and vinegar, cheddar, onion, garlic and BBQ. It might sound a little out there, but trust in Snoop that it somehow works!
“I joined Rap Snacks because it represents culture, ownership and community,” said Snoop Dogg in a press release. “With Do The Right Thing, we’re showing the youth that you don’t have to sacrifice flavor or authenticity to make better choices. We’re giving our communities options that still hit on taste, speak to our language and support a healthier lifestyle. That’s what doing the right thing really means.”
How these kettle chips aim to be a ‘better-for-you’ snack
Do the Right Thing snacks are made with avocado oil and are free of gluten, artificial colors and added sugars—now that’s something we can get behind! “Snoop has been part of the Rap Snacks family for years, and this felt like the perfect moment to bring him into the Do The Right Thing world,” said CEO James Lindsay. “We built this line for people who want to snack smarter without giving up flavor. Costco was the right partner to put it in front of a mainstream audience.”
Where you can currently find the chips at Costco
Currently, the Snoop Box Kettle Chips are being sold at Costco stores located in Washington, Oregon, Idaho, Montana, Utah and Alaska, with sampling in stores planned throughout the product’s launch.
Whether you’re packing lunches for the kids, looking for a guilt-free afternoon snack or planning your next game day spread, the Snoop Box variety pack has you covered with four distinct flavors to please every palate. And with 36 bags in one box, you’ll have plenty to share (or keep all to yourself—we won’t judge!).
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