Discussions surrounding female pleasure can range from embarrassing and uncomfortable to restricted. Recognizing that experiencing pleasure is innate, universal, and a gift, Brett Susan Glickman, a native San Franciscan, and a long-time Fillmore District neighborhood resident, founded She.Her San Francisco to encourage the exploration of pleasure through the brand’s carefully curated products.
The female-centric boutique is a haven where one can begin their journey toward discovering the fun, joy, and infinite possibilities in female pleasure. Brett created a serene, non-judgmental, and aesthetically pleasing environment for people to indulge in their desires and engage in conversations about pleasure. With merchandise carefully selected from women-owned businesses, She.Her offers lingerie and adult toys designed to make one look and feel wonderful.
She.Her was the product of Brett’s efforts in navigating the aftermath of the COVID-19 pandemic revolving around firms in the United States spouting empathy while making the rich richer and the poor poorer, all while women carry more than their fair share of the burden as reported by many publications. Despite these challenges, a report on women in the workplace states that women are doing more to advance diversity, equity, and inclusion across industries than their male counterparts.
Following these developments, Brett realized the gravity of the situation in San Francisco, with shuttered businesses and increased suffering. Driven by her love for her family, good friends, and neighborhood, she signed a lease for an empty retail space a block away from her house, giving birth to She.Her. From being an executive for a well-known denim brand, Brett paved her own path and became a local neighborhood business owner.
Equipped with extensive knowledge and experience from working in product development for decades, Brett’s vision is to curate unique and practical items for women and nurture a space where they can afford pieces that make them look and feel exquisite. Since Brett opened the doors of She.Her in the fall of 2023, she has felt more connected to others and enjoys using her hard-earned skills to help customers realize the beauty of exploring female pleasure.
She.Her stands out because of its commitment to filling gaps in the retail industry for women’s intimate and pleasure-focused products. Instead of purchasing chain-produced lingerie from retail giants that lack personal touch or vibrators from impersonal platforms and intimidating adult toy shops, She.Her offers an immersive boutique experience where everyone can openly and comfortably explore and discuss their desires and preferences.
In addition, the brand boasts of its rigorous testing protocol. Aside from personally familiarizing herself with each product, Brett involves a group of testers to assess items based on a technical questionnaire. This meticulous process ensures that customers can access exclusive products and benefit from the insight and assurance uncommon in mainstream retail experiences.
Aside from its commitment to quality and a personalized shopping experience, She.Her prioritizes affordability. “I make a concerted effort to find brands that have the highest quality and the most reasonable prices so that consumers don’t need to wait for their favorite things to go on sale,” shared Brett, who has 25 years of product development, design, and sourcing experience.
Recognizing the scientific aspects behind women’s journey to pleasure, Brett collaborates with medical experts to explore the physiological functionality of vibrators and the therapeutic and mood-setting effect of wearing lingerie. “My goal is to guide women on a nuanced path toward pleasure,” Brett added.
With this, She.Her’s products are categorized into three mood-based collections. Romantic and Connect fosters love and passion while Sultry and Explore encourages a sensual journey and self-love. Meanwhile, Elegant and Release celebrates intimacy and self-exploration through refined lingerie and blissful products.
She.Her San Francisco invites women on a journey toward pleasure through its meticulously curated products and welcoming, inclusive environment. The founder intends to collaborate with small women-owned businesses specializing in intimate products for future pop-up stores to expand the brand’s reach.