How One Entrepreneur Continues to Give Back to His Homeland
Article presented by Nick Kasmik.
Twelve months have passed since Russian President Vladimir Putin’s troops have been in conflict with their western neighbor, Ukraine. Both armies have experienced significant losses since then. The Office of the United Nations High Commissioner for Human Rights adds that it is possible that real numbers on the ground could be even higher.
While there is no end in sight for the Russo-Ukrainian War, many Ukrainians living all over the world have opted to send help to their countrymen. Among them is entrepreneur Vladi Bergman, the proud owner of the Las Vegas-based modern spiritual lifestyle brand Karma and Luck.
Who is Vladi Bergman?
Vladi Bergman is a citizen of the world. He was born in Kharkiv, Ukraine but was raised in Israel. Upon reaching adulthood, Vladi started traveling the world and to date has visited over 50 countries. He has visited the far corners of the world — from the Far East, Middle East, Africa and beyond. Today, he resides in Nevada, where his business journey began.
“I started Karma and Luck in 2015,” shares Bergman. “It is one of the first national retail brands to be born here in Vegas and expand across America.”
Vladi shared that he was inspired to start Karma and Luck after being exposed to different cultures during his travels. His products include jewelry pieces, scarves, home decors, journals, and aromatherapy items.
“After traveling to many places, I realized that I wanted to figure out a way to celebrate and bring all these unique cultures and beliefs together in one place,” says Vladi. “That’s how Karma and Luck came to the world.”
Karma and Luck has become a high-end jewelry store in Las Vegas that is also undergoing major expansion. The brand has started adding stores in New York, Florida, Texas, and eventually other parts of America. This follows Vladi’s successful launch of an ecommerce platform for customers to shop during the lockdowns.
“We did a huge switch from brick-and-mortar to e-commerce, and our e-commerce business grew like 1,000 percent,” shares Vladi. “When the stores closed due to the pandemic, my team and I came with carts and started taking all the inventory out, bringing them to our warehouse, then bringing models in to shoot the product. We had millions of dollars in inventory that was sitting there so we put everything online — we sold it all.”
Because of their continued growth, Vladi estimates that his modern spiritual lifestyle brand is expected to hit $100 million in sales in the next three years.
How Vladi Sends Help to Ukraine
Despite being a citizen of the world, Vladi confesses that Ukraine still has a special place in his heart. That’s why he has donated a portion of a full week’s sales to Doctors Without Borders in Ukraine. DWB is a nonprofit organization of medical professionals that provides humanitarian medical care.
“I wanted to do something to help my people and I saw the project of Doctors Without Borders,” says Vladi. “They’re building tents there. They’re bringing in supplies. That’s apart from making sure that the injured get treated.”
Vladi is no stranger to giving back to others. He has had a history of sharing the fruits of his success and helping nonprofits in Las Vegas. For every Feng Shui Tree sold in his business, Vladi donates a portion of the proceeds to Make-A-Wish Southern Nevada. Vladi has also designed a Red String Protection bracelet to support Three Square, which provides meals to impoverished families. The proceeds of the Red String Protection bracelet have helped feed more than 35,000 families. Green String bracelets are also available in his stores. For every Green String bracelet sold, Vladi and his team commits to planting a tree.
With his ethical business practices, Vladi’s mission remains clear.
“Let’s keep spreading good Karma and peace around the world,” says Vladi. “The world badly needs it right now.”
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