Pinkween Is Taking Over Halloween—Here Are Our Favorite Pastel Decor Finds for under $15
From pink pumpkins to pastel ghosts, here’s how to celebrate Halloween with a whimsical twist
Drive around any neighborhood in the fall and you’ll see countless homes turned into haunted houses. But not everyone is interested in decking out their residence with fake spider webs, zombies and gory displays. Some prefer a more lighthearted, stylish approach to seasonal decor, ditching the traditional color palette in favor of everything pink. The trend, called Pinkween, has been gaining popularity over the last couple of years and has spurred unique seasonal merchandise. Keep reading to learn more about Pinkween and to discover cute decor pieces you can score for less.
What is Pinkween?
In 2023, there was a noticeable difference Halloween decorations hitting the shelves of retail stores. While there were still plenty of items in traditional colors like orange, black and purple, a new hue was catching the eyes of shoppers: pink.
Since then, the trend has only grown, leading to what’s now known as Pinkween. Shoppers can find everything from ghosts to Jack-O’Lanterns in various pink hues and other pastel colors. It’s a stark contrast to the dark aesthetic of typical Halloween decor.
“While the traditional colors are always a fan favorite, there are plenty of people who also like the pastel (pink, purple, etc.) colors as well,” Instagram poster @InTheWorkplace told USA Today last year. “For me, personally, I love the mix of both. The pastel colors give more of a whimsical vibe, which I think some people have been loving.”
Why Pinkween is trending on social media
Though not everyone has jumped on board, there’s been no shortage of social media posts from those who love all things Pinkween. In a recent TikTok video, @mandacreatespretty showed how her kitchen has already been decked out.
“Pinkoween has officially taken over the kitchen!” she shared in the caption. “Fall and Halloween (aka falloween) decor is meant to be pink cause pairing it with orange is everything.”
Another TikTok video from August features a haul of Pinkween goodies, from mugs to a pink pumpkin garland. The caption reads “Spooky but make it pink. Turning fall + Halloween into full on girly vibes.”
Cute Pinkween decor finds under $15
Looking to add some Pinkween or pastel Halloween flare to your home this autumn? Many popular retail stores are starting to offer plenty of options to choose from, and you don’t even need to shell out to decorate. Below are some of our favorite finds this year—all under $15—so you can get into the spirit for less!
Dollar General
This year, Dollar General is offering plenty of merchandise for what the chain is calling “Cutie Halloween.” You’ll find pastel pumpkin blow molds, smiling ceramic candy corn (colored with pink, orange and white), a plush pastel cupcake topped with a spider and more. The fun items start at just $1.
Target
The small ghosts that are a part of Target’s Hyde and EEK! Boutique line are anything but spooky. The happy ghosts are 6 inches tall and are made of iridescent glass. Each costs $5 and you can snatch them up in white, pink or purple.
Walmart
Candy bowls are popular this time of year, and Walmart has a decor piece with a pastel Halloween twist. Look for the $10 colorful Jack O’ Lantern blow mold with a built-in bowl on top. The 12-inch-tall piece features three grinning pumpkins in teal, pink and orange
Amazon
You can update your pillows for the season with a set of two throw pillow cases ($13.99) dotted with small ghosts. The 18”x18” covers come in pink, blue or white, plus more traditional Halloween hues.
Five Below
Stacking pumpkins are an autumn decor staple for many households, and this discount store has given them a Pinkween spin. The three smiling, plastic pumpkins are 24 inches tall when stacked, and the set costs $7. The store has other festive finds, like a 3-foot-tall pink plastic skeleton and a fuzzy pink spider.
At Home
If you’re looking to give the outside of your home a Pinkween makeover, consider heading to At Home. The home goods store chain has a 3-foot-tall inflatable pink Jack’O Lantern for $12. It’s part of the Hey Boo! Collection, which the store describes as “a bright take on Halloween with disco accents and iridescent elements in pink and white.”
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